Martin Atherton
Principal Analyst
Freeform Dynamics
As Principal Analyst, Martin is responsible for covering the rapidly evolving areas of Business Service Management (BSM), IT Service Management (ITSM), and application delivery. This includes intelligence gathering from vendors and users of solutions in this space.
One area Martin is particularly interested in is the relationship between industry-specific drivers and dynamics, and IT-related strategies and requirements. The reality is that this area remains a challenge for many suppliers, often hampering their ability to tune into the requirements of their customers, and Martin is committed to helping close this gap and drive better alignment between the two camps. As part of this, he has accumulated significant research and project experience in the Manufacturing, Financial Services, Energy, Utilities and Retail sectors during his career.
Martin has been an industry analyst since 1997, and prior to joining Freeform Dynamics, held a variety of positions within Datamonitor, running research teams exploring industrial automation, enterprise applications, mobility, security, integration and IT service delivery.
Current areas of focus: Business/IT Service Management, Application Delivery
There are a total of 28 articles written by Martin Atherton, the listing has been split over 2 pages:
