Martin Atherton
Research Director
Freeform Dynamics
As a Research Director, Martin is a member of the Freeform Dynamics management team, and is responsible for defining areas of coverage and managing the company’s research agenda. As an active analyst, Martin also covers IT Strategy, Service Delivery and BPM.
One area Martin is particularly interested in is the relationship between industry-specific drivers/dynamics and IT solutions. The reality is that this area remains a challenge for many suppliers, often hampering their ability to tune into their customers, and Martin is committed to helping close this gap and drive better alignment between the two camps. As part of this, he has accumulated significant research and project experience in the Manufacturing, Financial Services, Energy, Utilities and Retail sectors during his career.
Martin has been an industry analyst since 1997, and prior to joining Freeform Dynamics, he held a variety of senior positions within Datamonitor.
Current areas of focus: IT Strategy, ITSM, BPM
There are a total of 31 articles written by Martin Atherton, the listing has been split over 2 pages:
