Laurie McCabe
Partner
Hurwitz & Associates
Laurie McCabe brings more than 20 years of experience in the IT industry to her role as Partner at Hurwitz & Associates. Laurie’s expertise in market, channel and competitive analysis helps vendor clients capitalize on shifting market trends, and create successful go-to-market and outcomes. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including software-as-service (SaaS), collaboration, business solutions, social networking and managed services.
From 2004 through 2008, Laurie was Vice President, SMB Insights & Solutions at AMI-Partners for five years. In this role, she directed syndicated research in the business solutions area, and led numerous projects to help clients enter new markets, launch solutions, and elevate brand awareness and consideration in the SMB market. Prior to this, Laurie was Vice President at Summit Strategies for seven years, where her original research and analysis of the emerging SaaS market earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equiprment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.
Ms. McCabe is frequently quoted in leading business and trade publications and has been a featured speaker at many industry and vendor events. She holds a bachelor’s degree in communications and psychology from the University of Delaware, and has completed numerous graduate-level courses in business administration.
There are a total of 43 articles written by Laurie McCabe, the listing has been split over 3 pages:
