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Analyst Profile

Martin Gandar

Martin Gandar

Independent Research Analyst
Independent and Ovum Associate Analyst

I combine the technical insight and understanding offered through my association with Ovum as a Senior Research Analyst and as an Independent Analyst where I specialise in helping vendors launch new IT software solutions. This includes developing effective marketing campaigns on demand with a wealth of marketing knowledge that comes from my 30 years of experience of developing and executing 'go to market' strategies. I established the Oracle User Group in the UK and Europe and was V.P.Marketing for a number of startups in the 80's and 90's I often get brought in by companues during significant peiods of growth to guide their strategy in the role of Research Fellow and Evangelist.

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