Marcia Kaufman
Partner
Hurwitz & Associates
Marcia Kaufman has over eighteen years of experience in business strategy, industry research, and analytics. Her background in marketing and strategy for Fortune 500 manufacturing and financial services companies has been valuable in developing the framework and methodology employed in the Hurwitz & Associates customer benefit GreenPapers. She was a senior analyst with Strategy Analytics where she focused on e-business practices, IT infrastructure, and services. She was also a senior strategy consultant at Bowne. Marcia is the author of numerous reports on data management, e-business, and emerging computing infrastructures. She has worked extensively on industry modeling and forecasting in various research environments including Data Resources Inc. (DRI). Marcia holds undergraduate degrees in math and economics from Connecticut College and an MBA from Boston University.
