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Analyst Profile

Bob Tarzey

Bob Tarzey

Service Director

Bob Tarzey is a Service Director at Quocirca Ltd. His main area of coverage is route to market for ITC vendors to enterprises, the mid-market and small businesses (SMB). This includes coverage of the sales channel; resellers, distributors, systems integrators, independent software vendors (ISV), application service providers (ASP), internet service providers (ISP) etc. Bob also covers alternative routes to market such as hosted application delivery and appliances, alternatives that are challenging traditional hardware/software combination especially in the SMB market.

Bob has extensive working experience of channel management. Prior to joining Quocirca in 2002 Bob spent 16 years managing channels for US technology vendors including DEC (now part of HP), Sybase, Gupta, Merant (now Serena), eGain and webMethods. Bob has managed channels in the UK and many overseas markets including the Nordic region, Italy, Spain and Portugal, Germany, Greece, Turkey, Israel, Saudi Arabia and the Gulf States, Egypt, India and South Africa.

Bob writes regular analytical columns for Computer Reseller News, The Register and He also provides general comment for the European IT and business press. Bob is a regular participant of round tables with various media bodies and acts as a judge for the VNU Channel Awards and the CNET awards for IT vendors and end users. Bob has also acted as a moderator at end-user and channel forums.

Bob leads many of Quocirca's projects for IT vendors and channel organisations. Recent projects have covered email and corporate governance, protecting the IT assets of small businesses in Europe and USA, adoption of hosted services by European enterprises, platform security, security services, platform preferences of ISVs and delivery of appliances via the UK channel.

Bob has also carried out a number of projects for development agencies. For example; Enterprise Ireland where Bob has acted as an advisor for Irish based ISVs on penetrating the UK market and Technology Wales where Bob has presented to local small business forums on the use of technology.

Bob has a BSc in Geology from Manchester University and PhD in Geochemistry from Leicester University. Bob completed his PhD on time and on budget, within 3 years before the money ran out - not a common achievement.


There are a total of 217 articles written by Bob Tarzey, the listing has been split over 11 pages:


Published by: IT Analysis Communications Ltd.
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