IT-Analysis.com
IT-Analysis.com Logo
Business Issues Channels Enterprise Services SME Technology
Module Header
Craig WentworthMWD Advisors
Craig Wentworth
16th April - Egnyte the blue touchpaper...
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - Managed Print Services: Are SMBs Ready?
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - The Managed Print Services (MPS) Opportunity for SMBs
Simon HollowayThe Holloway Angle
Simon Holloway
11th April - Intellinote - capture anything!
David NorfolkThe Norfolk Punt
David Norfolk
11th April - On the road to Morocco

Blogs > MWD Advisors

An enterprise box ticked: ProcessMaker helps SugarCRM play the BPM card
Neil Ward-Dutton By: Neil Ward-Dutton, Research Director, MWD Advisors
Published: 24th July 2013
This work is licensed under a Creative Commons License
Logo for MWD Advisors

Earlier today, open-source BPM technology platform vendor Colosa released ProcessMaker SugarCRM Edition. This is a specialised commercial version of its core product, ProcessMaker, that deploys as a SugarCRM add-on module and extends the CRM platform’s functionality with dedicated process modeling, workflow execution, performance monitoring and business rules capabilities.

It’s no secret that SugarCRM’s strategy revolves around pushing out beyond its small-to-midsize customer heartland to also work with large enterprises; and as well as extending its partner network and doing deals with the likes of IBM to prove its scalability, being able to offer larger customers process management functionality integrated right into the product is a smart move.

It’s probably no coincidence that Salesforce.com has been able to take advantage of a similar capability since the release of Active Endpoints’ (now Informatica’s) Cloud Extend for Salesforce. However ProcessMaker SugarCRM Edition (PMSE hereafter, to save my fingers) looks like a richer proposition than Cloud Extend for Salesforce. Whereas the latter is focused on using flow models to create composite screenflows that help individual salespeople be more productive and more consistent, PMSE is more set up to deliver classic workflow capabilities across multiple individuals and teams who need to coordinate their tasks and track against deadlines.

ProcessMaker has had the ability to integrate with SugarCRM since 2011; however this is something different. PMSE is a big deal because it provides significantly richer process management functionality than that available through SugarCRM’s native workflows (which are really straightforward definitions of triggers and alerts designed to help automate aspects of simple approval tasks). With PMSE installed on a SugarCRM server as an add-on, SugarCRM customers (only on-premise customers today; though support for SugarCRM On Demand is promised) get the following extensions inside the SugarCRM environment:

  • A BPMN process mapping tool that’s aware of SugarCRM features and concepts via integration with the CRM system’s metadata model and logic hooks, and a process engine which executes your models
  • A business rules engine with a dedicated decision-table rule builder that can be referenced from within process models (as an option)
  • Task inboxes and work assignment schemes
  • Integration of workflow facilities with SugarCRM’s existing forms,  document management facilities and email engine.

I’m going to be watching with interest to see what customers do with PMSE and how they deliver value. At the top end of the CRM marketplace, Pega is showing that combining CRM with BPM delivers a potential foundation for enterprise transformation; I’m excited to see if SugarCRM and ProcessMaker can deliver some of the same magic. (As an aside, I’ll also be seeing whether other BPM technology vendors.. let’s say.. IBM? makes a similar play).

If you’re a SugarCRM user, I’d love to hear what you think—can you see how you’d take advantage of more sophisticated workflow and integrated process management capabilities?

Advertisement



Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761
Email: