Marcia Kaufman

My name is Marcia Kaufman. I have been an analyst, consultant, and researcher in software for many years. As a partner at Hurwitz & Associates, I focus on emerging software issues related to data management, service oriented architectures, and emerging technologies that help both large and mid-sized companies leverage technology for customer benefit.

Recent Blog Posts

IBMs Vision for Analytics in the Midmarket: gaining deeper business insight Marcia Kaufman, Hurwitz & Associates | 22nd December '11 I recently attended an IBM analyst meeting focused on solutions for the midmarket.  What caught my attention was the focus on analytics as an important and growing revenue opportunity for IBM.  In fact, IBM mentioned during the meeting that 70...

Is Service Management the Missing Link on the Path from Virtualization to Cloud? Marcia Kaufman, Hurwitz & Associates | 15th June '11 Many business executives are interested in moving to the cloud because of the potential impact on business strategy. Increasingly they are convinced that a cloud model—particularly the private cloud—will give them an increased amount of...

Can a small business act like a giant with SaaS? Marcia Kaufman, Hurwitz & Associates | 12th April '11 It isn’t easy being a small fish in a big pond. How does a small mortgage company leverage its ability to be nimble in a competitive market? I believe that SaaS offerings are initiating a revolution with broad implications for business models...

Cashing in on the Cloud Marcia Kaufman, Hurwitz & Associates | 16th June '10 I am welcoming my business partner, Judith Hurwitz, as a contributor on my blog. The following is her observations about the partner ecosystem in the cloud. I have been spending quite a bit of time these days at Cloud Computing events....

Are you bypassing CIO policies to access cloud services? Marcia Kaufman, Hurwitz & Associates | 11th May '10 I recently spoke with a CIO of a large and highly regulated organization about his companys experiences with cloud computing. Security and compliance issues are top priorities for this CIO causing the companys leadership to move with...

Five Steps to Effective SOA Governance Marcia Kaufman, Hurwitz & Associates | 25th February '10 I will be presenting a session titled Five Steps to Effective SOA Governance in BrightTALK's online SOA Governance Summit on Thursday, February 25. The summit includes five webcasts on different aspects of industry best practices for SOA...

Asking the right questions about information governance Marcia Kaufman, Hurwitz & Associates | 26th January '10 I am looking forward to attending The Smart Governance Forum (23rd meeting of the IBM Data Governance Council) in California on February 1–3, where I will be a panelist for a session on Smart Governance Analytics. As my panel group started to...

Why you need an information governance strategy for 2010 Marcia Kaufman, Hurwitz & Associates | 16th December '09 You say you already have a plan in place to guard your company's data? Are you sure it has you adequately protected? While you certainly understand the need for data security, your sales challenges are tough enough without exposing your...

Do you have an analytics strategy and why should you care? Marcia Kaufman, Hurwitz & Associates | 31st October '09 After just returning from IBM's Information on Demand (IOD) Conference in Las Vegas, I would like to take this opportunity to virtually whisper just one word in the ear of a current–day Benjamin Braddock—analytics. Many businesses have...

Can software developers leverage social networking? Marcia Kaufman, Hurwitz & Associates | 13th May '09 If you are a software developer, the chances are pretty good that you've across IBM's developerWorks. With approximately 8 million registered users this site has received a lot of use by developers looking for resources on coding, standards, and...