OUT-LAW.COM — Email marketing abuse is rife among top UK companies
11 January 2007
A study of the UK’s biggest companies has found 31% of them breaking anti-spam laws by sending marketing emails without either prior consent or an existing customer relationship.
CDMS, a data and marketing firm, examined compliance with the EU Directive on Privacy and Electronic Communications by the top 200 companies across 13 sectors, including banking, general insurance, retail and mobile telecoms.
Naughty, naughty!
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