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Blogs > Office Jotter
MRD applies
Roger Whitehead By: Roger Whitehead, Director, Office Futures
Published: 19th March 2007
Copyright Office Futures © 2007

Chuck's Blog - Who Owns Corporate Information?

Much of modern management discussion revolves around the concept of "ownership". Yes, we all work in a matrixed world, but - at the end of the day - there's some idea of who owns the overall outcome.

Today, I'd like to explore the concept of "information ownership" from a corporate or organizational perspective, how we see this rapidly shifting from individual business functions to the lucky folks in IT, and what they might be thinking about to prepare themselves for this new responsibility.

I'm not giving much of the game away when I say that Hollis thinks the IT function should be in charge of corporate information.

It's a predictable choice on two counts. First, he is vice president of technology alliances at EMC, an information technology company whose main clients are other information technologists. As Mandy Rice-Davies (the MRD of the title) famously almost put it: "Well, he would say that, wouldn't he?"

The other reason for Hollis's contention is that no other existing corporate function comes to mind as sufficiently powerful and well resourced.

Whether IT folk are up to the job is another matter. Hollis uses the term "informationist" to describe people who are more interested in info than machines (see his blog item, "The Informationist Manifesto").

If by information he means more than data [1], I would hazard there is only a small proportion of people in most IT departments who are genuinely interested in it.

15 years ago or more, there was a move to relabel IT directors and managers "Chief Information Officer". The reason, apart from the usual power-grabbing and salary-raising motives, was that these exalted personages would be best placed to exercise an overview and control of the organisation's informational assets.

Well, as Harry Hotspur said when Glendower claimed to be able to summon spirits from "the vasty deep", "Why, so can I, or so can any man; But will they come when you do call for them?". CIO's didn't exercise such control then and, pace Chuck Hollis, I can't see many of them doing it now.

One reason is the (still) low professional status such a title carries with it. The jibe then as now is that CIO stands for "career is over". In the macho world of computerists, anyone who is not actually handling code is a 'suit', an object of suspicion and derision. Those who can, do; those who can't become CIOs - that sort of thing.

A second reason is the CIOs are often too low on the corporate totem pole to exercise that sort of influence and power. In 2005, the public relations company Burson-Marsteller issued a report on the role of computer experts in corporate governance. Called A Missing Competency: Boardroom IT Deficit, it said that, in 2003, only 5 per cent of Fortune Global 500 companies had a current or former CIO on their board of directors. By 2004, this had increased but only to 8 per cent.

Even by October 2005, a meeting of the CIO Roundtable (aka CIOs Kvetching) admitted that "Recognition of IT at the board level needs to be elevated from today's low - and in some cases non-existent - levels." (See Aligning IT and Corporate Governance.) Matters won't have changed much in the 18 months since then.

The final reason is that the title of Chief Information Officer is a misnomer, not to be taken at face value. If it were accurate, this person would also be in charge of the mail room, internal post, periodical subscriptions, photocopiers, the company library, product specifications, engineering and process data, product manuals, noticeboards, meeting rooms, sales literature, press relations, shareholder notices, the company annual report and everything said on the telephone system.

In fact, the CIO is still looking after the same narrow range of matter as always, which is data a computer can handle - and not even all of that. A more realistic title would be CCDO - Chief Computer-readable Data Officer. This is unlikely to attract support.

Coincidentally, in her Change @ Work blog, Patricia Kitchen has just taken a look at some of the 'CxO' titles that have been coined in recent years. In "Where the Buck Stops", she lists several, including a chief diversity officer. He must work for the Sioux Federation.

Not wishing to be left behind, I long ago gave myself a CxO-style title. I'm the CBO - Cheese (Big) and Owner - of my one-person company.

I discovered Ms Kitchen's blog via the ineffable Christopher Locke, who months ago assumed the typically sardonic nom de clavier of Chief Blogging Officer. Locke is the author of the Cluetrain Manifesto, a dazzling, honest and angry look at the state of business and the Web in the late 1990s.

It's a book that got him effed a few times, actually, having the same bell-like ring of truth to it as Robert Townsend's Up the Organization, 35 years earlier. I'm a fan of both books (and both authors). Each is worth ten times as much as the kind of safe, timid, technology-based "manifesto" that Chuck Hollis talks about.

Come on, Charlie, light my fire!

Note
[1] Most people use the words "data", "information" and "knowledge" almost interchangeably, as thought they were synonyms. When challenged, they would admit there are differences among these terms, even if they would have trouble saying what those differences are.

A quick and dirty differentiation is that:
· Data is a record of states and changes of state in a system, person, discourse or environment (detection)
· Information arises when a person or machine recognises that data as relevant (identification)
· Knowledge comes about when that information is put into a consistent framework (assimilation).

Machines and people can both deal with these three stages but they process them in radically different fashions, so much so that human-based information could be regarded as distinct from machine-based information; ditto for knowledge. Further, only human beings are presently (perhaps always) capable of higher levels of abstraction and generalisation, such as understanding and wisdom.

Feel free to disregard or disagree with these statements (not that you need permission, of course). Anything that can be apprehended and modelled only one way is scarcely, if ever, worth bothering with.

Reader Comments

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20th March 2007: 'David Willis' said:

What seems a shame and a lost opportunity is that whilst playing a game with ownership of data and job titles - organisations just don't exploit their data to the full.

CIO seems to be posh for IT Director, rather than director of information. The two are clearly not the same, the former is about ensuring the organisation has the IT resources to support the business, the latter's focus is on the exploitation of information for business development.

Of course what IT and business users have in common is a lack of understanding when it comes to data. In both camps few if any understand the the true potential, possibly why data has failed to find its way on to the corporate asset register!

Reply to David Willis?

20th March 2007: 'Roger Whitehead' said:

Thanks, David. I like the idea of the job title, Director of Information. The question remains how much of it he or she would be responsible for or influential over.

Roger

Reply to Roger Whitehead?

27th March 2007: 'Bern' said:

Treating information or data as part of an asset register or as something to be owned by an individual is not the way to address the issue.

Yes it is the only way under in an industrial era organisation that consists of people, process and an asset register. However no-one has reliably shown how to scale information management processes in a way that economically sustainable. Further adding to the problem facing any process approach would have to reprocess the data with ever major change in operating environment (legal or otherwise).

For organisations working in a knowledge economy there is a need for a new knowledge era organisation that is different from the current industrial era approach that has served us well for 250 years.

In this model the information would be part of the organisation rather than owned by the organisation. This shifts information from a difficult to account for line item in an asset register to an integral and interactive part of the organisation that shifts and changes with the context of the organisation.

Reply to Bern?

27th March 2007: 'Roger Whitehead' said:

Thanks, Bern. I'd like to know more about this approach. Is there any reading or an author you'd recommend?

Roger

Reply to Roger Whitehead?

29th March 2007: 'Bern' said:

Hi Roger,

There is currently little background reading in this field. So I will provide the following to think about.

There are many articles on the subject of issues that industrial era approaches to knowledge era problems are causing - e.g. your article.

There is also plenty of articles that claim to show promise - the next great process that will fix/cure everything.

However it is uncommon for these articles to investigate or acknowledge any of the following:

* Popularity rather than value or relevance based approaches aren't suitable within organisations. E.g. Web 2.0 and google (an automated poll/"survey says" system for ranking web pages - I've wondered why not politicians?). This is probably the most acknowledged point however the alternatives proposed usually fall into one of the below points.

* Attempting to replicate human thinking when the human mind is still a mystery - e.g. 5GL and AI.

* Dependency on manual process/es where labour costs scale with the implementation rather than provide sustainable reduction in costs - e.g. records management, majority of knowledge management approaches, Web 2.0.

* No allowance for the complexities of human interactions in groups which are still largely a mystery - e.g. flat companies, removal of silos, single process view.

* One size fits all approach - think if we all wore the same sized clothing - why is there an expectation of the same sized process and technology solution? e.g. ERP CRM solutions where the organisation must change to the needs of the vendor.


When these issues are considered they highlight a need for alternative approaches. Hence my original comments.

These alternatives may address what are large issues today in ways that are not possible in current methodologies and frameworks. For example with the organisation holding its own knowledge corporate governance can now be applied directly to the organisation rather than trying to codify and process the vague and unknown. This should simplify the initial audit, create transparency and highlight attempts to hide inconsistent actions. Organisational governance implies knowledge era organisational structures which imply greater organisational value. This suggests a totally different discussion as to what is taking place around corporate governance today.

Hopefully this has answered some of your questions about my original post.

Reply to Bern?

2nd April 2007: 'Roger Whitehead' said:

Thanks again, Bern. You have indeed provided something to think about.

Regards,

Roger

Reply to Roger Whitehead?

27th March 2007: 'Chuck Hollis' said:

Thanks for picking up on this thread.

I have the good fortune to interact with some pretty serious IT organizations on a regular basis. And, of course, I bounce my thinking in this regard off of them to gauge the reaction.

The reaction seems to be split three ways: (1) we're already owning information as you suggest (initially rare, but increasing), (2) we recognize our new charter and have started to move in the direction you suggest, or (3) while we agree with you intellectually, we can't see how to get from here to there.

Note that in dozens and dozens of interactions, not one IT leader has disagreed with the basic premise, at least to my face!

Going a bit further, I think it will be risk mitigation that will force the issue of information ownership. The stakes are just getting too high for many corporations.

Thanks for the commentary!

Reply to Chuck Hollis?

27th March 2007: 'Roger Whitehead' said:

Thanks, Chuck. Nice to see you in here.

You say: "...not one IT leader has disagreed with the basic premise, at least to my face!"

And I say MRD still applies. Who's going to vote against the chance of greater power, influence and status? 8-)

Have you put the idea to senior people in other functions to see what they say?

Roger

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