Part 2 - Why have social netting? Frameworks for thinking In the first in this series of articles on social networking, I referred to the typical business uses of social networking as being for: - customer intimacy - product or market research -...

Before looking at how social networking might help organizations, I thought it would be useful to set out a simple framework for discussing such investments. Why invest? In business, there are three primary motives for making any change: - to do...