According to Marketing Week, Coca-Cola is planning to make its My KO intranet a social network. There’s an obvious candidate to supply the tools: I’d like to teach the world to XING, in perfect har-mon-eeee… Probably won’t...

If you’re like me, you receive lorryloads of information through various Internet channels — often too much to do anything useful with at the time. Two ways of dealing with the overload are to refine the quality of what gets to you and...

I’ve been exchanging emails with my nephew, Gabriel Goldenberg. He’s an expert in search engine optimisation — see SEO ROI — and is giving me useful advice. We’ve been comparing notes over two recent examples of how not...

In two recent articles, I commented on the failure of two companies' marketing departments to respond to customers' concerns. They were Nikon UK and The Camping and Caravanning Club. In a spirit of scientific enquiry, I wrote to the PR departments...