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Blogs > Office Jotter

Twitterings - Timely
Roger Whitehead By: Roger Whitehead, Director, Office Futures
Published: 9th February 2011
Copyright Office Futures © 2011

I discovered this service today. Timely is for people who want to grease the wheels of their tweets.

The service looks at a person’s previous 100 messages and analyses the number of retweets (RTs) by time of day. Having calculated the ideal hour for tweeting, it lets the user schedule his or her next broadcast for best effect. Timeously, in a word. There’s more detail here.

I can see this becoming a popular tool for those who, for personal or business reasons, want to gain maximum attention for their bloglets. The service works on the ‘freemium’ model (see below), so if you’re really keen on spreading your messages, there’s a paid-for version offering more features.

You saw it here first

It’s not often you can track down the first use of a word or term, especially on such a breeding ground for neologisms as the Internet. Via Wikipedia I found this blog post that revealed the origin of “freemium”. It’s to me much the best of the suggestions.

“Giving a sprat to catch a mackerel” is an old saying that describes the principle but it lacks snappiness for use by Web-sters. The French have “Donner un oeuf, pour avoir un boeuf” — give an egg to gain a cow — but again it’s too long, although charmant.


Published by: IT Analysis Communications Ltd.
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