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Blogs > The Norfolk Punt

Social networking
David Norfolk By: David Norfolk, Practice Leader - Development, Bloor Research
Published: 3rd October 2013
Copyright Bloor Research © 2013
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Some interesting thoughts from Marie Wallace of IBM here. Indeed, "social" as a term carries a lot of baggage. Basically, for me, it's about people collaborating in pursuit of a common purpose - in the case of business "social networking", it's the pursuit of better business outcomes for all stakeholders.

If that means the Hong Kong office talking about its ski-ing holiday with the Austrian office, that's probably just fine - perhaps they didn't know of each others' existence before and business collaboration has to start somewhere.

I am rather impressed by the maturity of IBM's approach to the "social business", after talking to those involved.

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