IT-Analysis.com
IT-Analysis.com Logo
Business Issues Channels Enterprise Services SME Technology
Module Header
Craig WentworthMWD Advisors
Craig Wentworth
16th April - Egnyte the blue touchpaper...
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - Managed Print Services: Are SMBs Ready?
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - The Managed Print Services (MPS) Opportunity for SMBs
Simon HollowayThe Holloway Angle
Simon Holloway
11th April - Intellinote - capture anything!
David NorfolkThe Norfolk Punt
David Norfolk
11th April - On the road to Morocco

Blogs > The Norfolk Punt

Enterprise apps for sale
David Norfolk By: David Norfolk, Practice Leader - Development, Bloor Research
Published: 3rd May 2013
Copyright Bloor Research © 2013
Logo for Bloor Research

Salesforce.com is about a lot more than customer relationship management these days. Perhaps one of the most interesting facets of the product is salesforce.com as a trusted platform for enterprise cloud computing; together with Salesforce AppExchange, which it describes as "the world's leading business apps marketplace". Although, as I think that most businesses still run on in-premises hardware behind the firewall even now, I'm not sure how much real competition there is for that title (unless Apple and Android see themselves as supporting business apps, as they almost certainly do).

Anyway, whatever the status quo now, I really do think that a switch has clicked over and most people are prepared to consider, at least, trusting cloud apps these days - which makes developing them an interesting career choice for developers.

To stimulate this opportunity further Salesforce announced a 5 million Euro challenge to start-up developers at its Customer Company Tour in London this week. Start-ups will get the chance to approach investors with their ideas for apps at a series of Innovation Challenge events throughout Europe (September to November 2013), negotiate investment funding - and then the winners will be able to build, package and sell their apps on the Salesforce AppExchange.

This idea apparently even attracts the endorsement of Boris Johnson, hardly my first idea of a tech guru: "London is brimming with tech talent which is breeding a wave of innovative start-ups with the potential to grow fast", he says. "Salesforce.com's Innovation Challenge presents a fantastic opportunity for London's silicon entrepreneurs to take their business to the next level of success". That is probably true - although, in my opinion, London's developers may face stiff competition from elsewhere in Europe (or even just from elsewhere in the UK)...

Of course, to share in this investment pot, the apps will have to be developed on or ported to the Saleforce.com cloud platform. I guess Saleforce.com is a success story, so that won't worry developers too much, much as being a Microsoft developer never worried anyone much, but in these days of cross-platform development for Android and Apple, I guess I wouldn't want my apps to be only on Salesforce AppExchange.

Advertisement



Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761
Email: