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Opinion

Goodbye bureaucracy, hello immediacy
Rob Bamforth By: Rob Bamforth, Principal Analyst, Quocirca
Published: 2nd June 2011
Copyright Quocirca © 2011
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There are usually two diverse opinions voiced with the introduction of any new technology; some will present it as the solution for everything and use it despite adverse consequences, others will deny it has any real value and rigidly stick to what they've become used to.

There have been plenty of examples the first of these views. From examples such as 'The Last One' a 1980s tool aimed to replace the need to ever write software again to the Apple Newton touchscreen personal digital assistant in the 1990s, disappointment can quickly follow impressive overhype. What the vendors think will be major milestones or paradigm shifts turn into inch pebbles and blips on the technology landscape. Those who have adopted unreservedly find they are stuck down a cul-de-sac and have to change plans and start again.

So is it safer to be a cynic and stay closer to the latter stance?

Not always. The risk, often stated by those hyping up the technology, is of being completely left behind. While this might overstate the issue, there is the risk of a missed opportunity to re-evaluate what the business and its stakeholders are really about.

For example, the recent surge in interest in tablets, in particular Apple's iPad. Notwithstanding that anyone who has the slightest positive comment is labeled a 'fanboi', detractors of their business merits focus on two main aspects—lack of a 'real' keyboard and poor support for Microsoft Office. Both are valid comments, especially as they are often made in the context of the tablet as a laptop or even desktop replacement, however, the word 'replacement' needs more scrutiny.

When computers entered the working environment, they replaced previously manual central processing functions, and most people had little direct interaction with them. Only when PCs became pervasive did a major change occur from an employee’s perspective. To do work, it became necessary for many to go to a computer, typically at a desk. However, few roles truly need to be deskbound for the whole working day. There may have been some whose raison d’etre is content creation—graphical or textual—where sitting at a drawing board, typewriter etc was the norm, but most workers in offices, factories and hospitals only need a desk for somewhere to belong, do the odd bit of paperwork and these days occasionally access their PC.

But as PCs became more pervasive and embedded in working practices people became tethered to the desktop and since it was now equipped with various applications so that anyone could easily and casually create content—presentations, spreadsheets documents, email etc—they did. The result? A proliferation of unmanaged data and communications overload. The John Cleese training video “Meetings, bloody meetings” about how companies and individuals had got sucked into constant time-wasting meetings instead of working on what was really important could be re-mastered for the digital age as “Desktops, bloody desktops”.

Over the last couple of decades, the proliferation of PCs, then laptops, with almost ubiquitous connectivity, has spread concepts and technology from the world of work into the heart of the home. The recent arrival of smartphones and tablets combined with widespread cellular networks has accelerated more individual aspects including social networking and the opposite movement of consumer technology into the workplace. Now the main technology themes surrounding businesses are attempts to bring cohesion to it all to improve worker productivity with mobile working, unified communications and collaboration.

The impact on the once singly dominant PC in all this is intriguing. While they have greatly evolved, they are still at heart the marriage of a typewriter and monitor forcing creative use onto a desk or a lap. Bloated files of charts, busy pages of words and data tables of cells ensure that users need to keep close to the screen. Everybody can use the PC or laptop to communicate, receiving emails in remote locations, making calls with IP telephony or messaging, but in a closed and personal way, almost oblivious to those physically around them. The experience is relatively formal, contrived and difficult to share—either to collaborate with someone alongside, or to pass to someone over a desk.

The tablet form factor is far more informal, akin to a piece of paper. It is not Personal Computing but generally a shared digital experience. It is not well-suited to the over weight and stilted data of an office desktop, but to consolidated, filtered, aggregated information and multi-media content. The combination of social interaction, smart consumer design with universal network access and power to drive all digital content seems to fit the bill for allowing most people to simply get on with the productive activities they need to do, rather than be constrained by a technology straightjacket into wasting time.

There are many highly successful products that have a major impact over a long period of time that eventually start to outlive their usefulness or relevance. It then becomes worth considering a major change, no matter how problematic it first appears. Some will cynically see the increasing sales of tablets like the Apple iPad as the latest fad or craze—fine for the techno-junkies and Apple fanbois but not relevant to the real world which is filled with serious tools like a BlackBerry or Microsoft Office.

The reality is that working practices have always adapted to fit the constraints and limitations of the tools available. New tools give everyone an opportunity to re-appraise business and personal practices, and see if they have been blinkered to new possibilities by being too settled with ‘that’s how it’s always been’.

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