Specially focused Cloud Conference Stream at Management World Americas will look at Enabling the Business of Cloud Services

Morristown, NJ-November 4, 2009 - TM Forum, the world's premier industry group focused on business effectiveness for the communications and media sectors, today confirmed that Joe Weinman, Vice President, Strategy and Business Development, AT&T Inc, Andy Brown, Senior Vice President & Head, Strategy, Architecture and Optimization, Bank of America; Sean Kelley, Managing Director, CTO, Global Head Technology and Operations, Deutsche Bank and Eric Pulier, CEO ServiceMesh, Inc will be among those leading critical discussions around the management of cloud services in a specially focused one day Cloud Conference at TM Forum's Management World Americas 2009 (8-10 December, Orlando FL).

Through a series of presentations and interactive discussions, these industry leaders - who represent both buyers and sellers of cloud services - will look beyond the hype and discussing the real-life benefits of the different cloud service models (Infrastructure as a Service; Platform as a Service; and Software as a Service), security, open standards and what role Communications Service Providers (CSPs) can play in ensuring the ecosystem meets customers' needs and expectations.

Participants will learn how major Enterprise buyers view the possible cost savings and growth opportunities that Cloud-based services can deliver, and define Enterprise strategies for the next decade. Providers and suppliers will better understand the business opportunities for offering a portfolio of cloud services and technologies.

Key Concepts

• Cloud-based Services are set to completely change the way information and other digital services are delivered and consumed;
• They offer Enterprise Users the potential to totally transform their businesses by radically reducing costs while enhancing the types of services they provide;
• For CSPs they represent a game-changing opportunity as a key new revenue generator and margin enhancer by giving thousands of clients from every global vertical the opportunity to work and play more efficiently and effectively;
• The big challenge with Cloud-based services: how to manage it all.;
• TM Forum's Management World Americas conference is uniquelystructured to deliver practical advice and real-world tactics that attendees can implement now, offering business strategies to help their organizations thrive in a highly competitive market.

Quote - Nik Willetts, VP Communications, TM Forum;
"Cloud-based services represent a very significant opportunity for the industry, and we're very pleased to include such a prestigious line-up of speakers to drill in to this cutting-edge topic. Once again, TM Forum is leading the way in defining and solving key industry issues.

"Management World Americas promises to be an invaluable conference for our members. We are already on track for a very successful event, this year attracting an even more senior and influential audience than ever before."

Resources

• The full conference agenda, keynote and speaker details, as well as information surrounding the certified training courses available in Orlando are available at the TM Forum Management World Americas 2009 Web site.
• Find out more about TM Forum's other events and conferences.
• Subscribe to TM Forum's press releases RSS feed and newsletters.
• Press and analysts are invited to contact Geoff Devlin to apply for free press access to the event if appropriate

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