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News Release

OKI Europe's New ES9541 Receives Highest Japanese Design Accolade, the 2013 Good Design Award

The Good Design Award is Japan's only comprehensive product design award
Released: 12th November 2013
Publisher: OKI

Egham, 12th November 2013, OKI Europe’s recently launched ES9541, the industry's first five colour digital LED A3 printer designed for the global market, has been awarded the 2013 Good Design Award.

The Good Design Award is Japan's only comprehensive product design award, judged by over 70 designers, architects, editors, and other specialists. This is the third time OKI has received the Good Design Award, having previously been awarded for the A4 LED printer, C3000 Series in 2006, followed by C530dn and C510dn in 2010.

The revolutionary new ES9541 digital LED A3 colour printer, developed to meet a wide range of graphic arts and commercial printing needs, features a five colour toner configuration with cyan, magenta, yellow and black, plus white or clear in the fifth position; this provides an expansive new world of printing capabilities and revenue-generating opportunities. In addition, the product goes far beyond the capabilities of traditional digital colour printers with its superior media handling that includes transparent media, magnets, banners and heavyweight cardstock. The ES9541 from OKI Europe is the first LED printer in its class to offer white or clear spot colour printing and other productivity-enhancing capabilities, and is available with an optional EFI Fiery XF server.

In presenting the award to OKI, the judges commented: "Overall, all necessary functions required for a wide range of graphic arts and commercial printing needs are incorporated within the design, allowing high-resolution colour reproduction with ease."

"We are pleased that the new ES9541 has been awarded the Good Design Award, since at OKI Europe we believe the ultimate expression of a company's brand values is the product itself," says Tetsuya Kuri, vice president, product marketing, EMEA. "The ES9541 further emphasises OKI's technological leadership and ability to deliver innovative, high functioning and high quality printing solutions to an evolving marketplace. Leveraging our unique digital LED technology, we have made significant advancements in print speeds, colour resolution and registration, as well as media handling capabilities that are second to none."

The 'G-Mark System' behind the Good Design Awards was created by the Ministry of International Trade and Industry in 1957, at a time when design was given little emphasis in Japanese product development. Today, the award still strives to encourage "quality in all aspects of life" so that businesses have access to high-quality products in the same way that consumers do, and is embraced across a number of fields including architecture, the environment, communications, and experimental design in state-of-the-art technical fields.


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