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Analysis

Fujitsu releases Dynamic Cube and aims for place at top IT table
Peter Williams By: Peter Williams, Practice Leader - IT Infrastructure Mgmt., Bloor Research
Published: 13th May 2009
Copyright Bloor Research © 2009
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Work has continued apace within Fujitsu since its separation from Siemens at the beginning of April. The new structure, which absorbed the former Fujitsu Siemens (FSC) EMEA operations, is aimed at being far more global while new products are appearing which fit into this.

For instance, around the time of the official separation, Fujitsu's ServerView Resource Coordinator (Virtual Edition) was released to unify and simplify physical and virtual server management. This week saw the release of the PRIMERGY BX800 as a foundational part of its new, green Dynamic Server Infrastructure approach (more of which in a moment).

Yet these announcements are little more than peeps around the curtain of what is in progress—which is to raise the Fujitsu profile so it can sit alongside IBM and HP in the minds of IT-buying companies as one of the three leading global IT infrastructure management companies.

Fujitsu is pretty sizable, with around 170,000 people and a turnover in the year to March of around $47Bn. But visibility for Fujitsu in the global market—with consistent global branding—will be a major challenge. Up to now the various regions have been pretty autonomous, with the FSC brand a prime example. So I will be watching developments this year with interest.

For instance, most immediately, the new PRIMERGY BX900 Dynamic Cube blade server system is one of the foundation building blocks for its planned global growth in x86 servers. "Dynamic" comes from its ‘Cool-safe' branded dynamic power and cooling system to reduce energy costs, dynamic virtualisation as well as using the latest Intel Xeon 5500 processors to improve operational performance, dynamic high availability to boost uptime and dynamic scalability through a new system architecture to help protect infrastructure investment.

All of this is in a single blade cube which allows customers greater agility and reduced costs by adapting dynamically when usage changes. High availability is achieved through full redundancy with every component hot-swappable with software-managed hardware failover. The stackable design allows up to an industry-leading 18 blades in a 10U chassis. Large memory capacity and leading I-O performance complete the picture.

By viewing a little more detail, the picture looks to me more impressive. The 18 blades each have two sockets and four cores, so a total of 144 cores in the 10U chassis. There are 18x18 DIMMs each with 8GB, so 2,592GB (/2.592PB) maximum memory, and 18x16 lanes @ 22Gb/s to give 6400Gb/s mid-plane bandwidth. It supports 14.4TB of direct attached storage (DAS) comprising 6x4 SX hard disk drives (HDDs), 12x2 BX HDDs and one 300GB.

This should certainly cause potential customers and vendors alike to take a closer look—not least IBM and HP because Fujitsu's aggressive global target of shipping half a million units next year will probably eat into their market shares.

What can we expect next? Stay tuned for further Fujitsu announcements soon.

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