The uses and abuses of email have been in the news a lot lately but iDesk has discovered a newish twist in the tale, quite probably to its cost. Laying off 100+ employees may have saved it some money but the online forum they set up to slag the company off could threaten iDesk's whole business.
iDesk supplies technical support to a number of large UK ISPs, a
service in which quality and reliability are presumably key
requirements. So how do you react when employees laid off by
your supplier accuse the company of providing customers with
misleading performance statistics, low and decreasing technical
capability, nepotism and tolerating a drug culture? It's not
good for business, that's for sure.
The accusations don't end even there, or even with the laid-off
employees; former employees have joined in the act to apparently
publicly destroy the company's credibility. Human relations in
iDesk were allegedly a disaster area, with one complainant
wondering what a bonding workshop earlier in the year was
supposed to be all about, when technical staff were being laid
off in favour of more layers of management staffed by friends of
incumbents. The current lay-offs are just the latest, following
on from similar action in March and April.
Damaging as this must be to iDesk's future business, that
company's fate is not our concern here. The question is: is such
ex-employee' action likely to become common in the future and is
there anything companies in similar situations (but perhaps
better shape) can do to prevent it? Not, you understand, that it
is any concern of ours to inhibit the truth about company
management being revealed but the possibilities for unjustified
damage are all too obvious.
Many companies take care to prevent such possibilities as
registering of companynamesucks.com but the iDesk case is rather
different. The ex-employee's forum title, iDesk The Truth,
could even have been thought up by the company's own PR, assuming
the truth were palatable. Something similar happened even before
the Dotcom era, when Ingres was taken over by CA. Staff laid off
or walking out anyway emailed anyone who would listen with the
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