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News Release

Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night, says Searchmetrics
Released: 6th February 2014
Publisher: RealWire

Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. 

Former Soccer star David Beckham and Terry Crews, the former NFL star and actor, also generated a high number of tweets per minute when they appeared in commercials during Super Bowl.

The findings come from digital marketing software and services company,Searchmetrics, which analyzed tweets-per-minute activity around a variety of topics during Super Bowl night. 

“Twitter’s data shows there were more than 24.9 million tweets about the game and halftime show on Sunday. Many advertisers invest millions of dollars on commercials and sponsorship during the event and our analysis gives a snapshot of the excitement generated on Twitter on the night,” said Marcus Tober, CTO and founder of Searchmetrics, whose Enterprise SEO platform helps digital marketers track and measure their search and social media marketing activity.

Which Music Acts Were Heavily Tweeted on Super Bowl Night?
The accompanying chart shows the distribution of tweets per minute during the Super Bowl event which mentioned ‘Bruno Mars’, ‘Red Hot Chili Peppers’ and ‘U2’. The peak of mentions during halftime when the acts appeared is very visible (a link to the chart can be found at http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-music-2014.jpg).

Which stars from Super Bowl commercials generated attention on Twitter on the night?
The accompanying chart shows tweets per minute mentioning ‘David Beckham’ (H&M), former ‘NFL player’ and actor ‘Terry Crews’ (Toyota), screen actress ‘Scarlett Johansson’ (SodaStream) and Full House actor ‘John Stamos’ (Dannon Oikos). The peak mentions when the commercials aired can be seen (a link to the chart can be found at:http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-stars-2014.jpg).

When did Twitter activity around the two teams spike?
The accompanying chart shows how mentions of ‘broncos’ eclipsed those for ‘seahawks’ after half time (a link to the chart can be found at: http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-event-2014.jpg).

Sample Tweets from Super Bowl night
The images of the Tweets are available at these links:
http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-brunomars-201.jpg
http://www.searchmetrics.com/media/images/presse/searchmetrics-study-superbowl-tweets-beckham-2014.jpg

About the study
Searchmetrics defined approximately 50 keywords/topics around the Super Bowl. The company’s software then crawled Twitter to analyze how many times per minutes the specific words were mentioned within tweets. The company does not have full access to all of Twitter’s data, so the numbers are based on a sub set of data giving an indication of trends but not absolute numbers.   

Further Information

RealWire
Samantha Sharp
Service Delivery Executive
Tel: +44 (0)1522 883640
Email: enquires@realwire.com


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