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News Release

CardiacAid To Deliver Life-Saving Shock To The UK Workplace

New start-up CardiacAid announces mission to become leading provider of External Defibrillators
Released: 3rd June 2013
Publisher: NSPR

Workplaces in the UK are poorly equipped to deal with sudden cardiac arrest victims, warns CardiacAid, a company founded recently to provide reliable and cost effective Automatic External Defibrillators (AEDs). Although there are 1,650* deaths each year in the workplace from a sudden cardiac arrest, unlike some European countries there is no legal requirement in the UK to have defibrillators in a workplace or public areas. The lack of access to defibrillators in the critical moments after an attack is putting lives at risk, CardiacAid aims to increase the number available – and hence increase an attack victim’s chance of survival - by supplying and supporting highly-reliable defibrillators manufactured by Philips, at an accessible and attractive price point.

To outline the potential threat of a heart attack at work, CardiacAid points to research that shows that of the 130,000 heart attacks in the UK each year, over 5,000 of them occur in the workplace - which may not have access to a defibrillator. In contrast, while less than 50 people die a year from fire-related incidents at work in the UK, fire extinguishers are a legal requirement; but defibrillators are not, even though typically 1 in 3 victims will die from their heart attack before reaching hospital.  CardiacAid will work tirelessly to close this gap thereby increasing access to potentially life-saving defibrillators, given that the victim's best chance of survival is to receive a shock within two to three minutes of collapse.

Commenting on the company’s motivation, CardiacAid’s Nigel Reading said: “While well proven CPR techniques exist to help people that suffer a cardiac arrest, this alone is often not sufficient without defibrillation within the first few minutes of an attack. We are deeply disturbed that current statistics show that your likelihood of survival is as high as 40% in the USA and yet only around 5% in the UK and this is directly proportional to the current lack of AED availability in the workplace. Given that victims can easily die within two to three minutes of an attack, and the current target response time for an NHS ambulance is eight minutes, organisations and public places have a social responsibility to ensure that victims receive help almost immediately after suffering an attack. The technology exists to save their lives, and through attractive pricing and flexible leasing terms, CardiacAid will strive to ensure that these AEDs become as common in the workplace as a first-aid kit is today.”

Founded by experienced and successful business entrepreneurs - including Martin Hiles and Nigel Reading - CardiacAid will initially offer the Philips HeartStart HS1, and the HeartStart FRx AEDs. Philips is the global leader and trusted choice in defibrillation technology. Its defibrillators are safe, easy to use without training and designed to help improve survival outcomes wherever and whenever sudden cardiac arrest occurs. All Philips Auto External Defibrillators are supplied with an eight year warranty.

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Published by: IT Analysis Communications Ltd.
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