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News Release

West Midlands Police investigate possible misuse of one of its Twitter accounts using CrowdControlHQ
Released: 19th February 2014
Publisher: PR Artistry

Birmingham, 17 February 2014 - CrowdControlHQ, the social media risk management platform, is used by West Midlands Police to monitor and manage its social media engagement, and has recently come under the spotlight for picking up alleged misuse of one of the forces social media accounts. http://www.bbc.co.uk/news/uk-england-birmingham-26205961

A West Midlands police inspector who works as a mental health liaison officer is currently being investigated for alleged misuse of his Twitter account. The Twitter account was suspended on Friday as the officer’s communications were being investigated.

“Organisations need to able to speak as one voice and if many people are representing the organisation on social media, each tweet or post should be regarded as a press release,” said James Leavesley, CEO, CrowdControlHQ, “West Midlands, like many other forces we work with, are very aware of the risks involved and should be commended for the implementing mitigation strategies and policies to avert possible reputation or security risks, while continuing to fully engage with the public.”

CrowdControlHQ gives its clients the ability to control who has access to its social media accounts. Multiple social media accounts can be managed from a single dashboard (up to 300 in the case of West Midlands Police), with each user being given different levels of access depending on their experience, training and the organisation’s policies.

As well as full monitoring across the social web and moderation of incoming and outgoing engagement, CrowdControlHQ offers an audit trail of all posts and updates clearly indicating who posted what and when.

CrowdControlHQ is currently used by 25% of the UK polices forces to manage, monitor and protect  social media accounts, which has given the company deep insight into challenges faced by police communications teams.

Organisations’ official public accounts are managed within the platform and monitoring for key words across social media has become an important part of criminal investigations. Many forces also report instances were they have been able to intervene in potential suicides, with positive outcomes, and find vulnerable missing persons by using the platform.

About CrowdControlHQ
CrowdControlHQ is a social media risk management and monitoring platform, which enables companies to control their social media profiles.  It provides users with a platform that helps them protect passwords, moderate interactions, monitor usage and communicated across multiple accounts.  For example rogue employees making damaging posts can be identified and stopped.  Disgruntled customers who are potentially threatening an organisation’s reputation via social media can be monitored, answered and defused by the correct person and according to company policy. 

CrowdControlHQ customers are in multiple industries including, finance, public sector, leisure, health, advertising, transport and travel, utilities, entertainment and 20% of police forces across the UK. 

CrowdControlHQ is a UK company founded in 2009 and privately owned. 

For further information please visit www.crowdcontrolhq.com

Media Contacts
Denise Haskew
Head of Marketing
0845 686 5044
Email: Denise.haskew@crowdcontrolhq.com

Or

Mary Phillips/Andreina West
PR Artistry Limited
Tel: +44 (0)1491 639500
Email: mary@pra-ltd.co.uk


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