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News Release

Mobile app explosion in Asia Pacific region demands more application-aware networks
Released: 13th June 2013
Publisher: RealWire

The explosion of smartphone and mobile application usage is having a dramatic impact on network infrastructure requirements, as more users access networks via apps than the mobile web. This is particularly true in the Asia Pacific region. In fact, Portio Research recently forecast that global mobile app users will jump from 1.2 billion in 2012 to 4.4 billion in 2017 with much of the growth coming from Asia, which will account for close to half of the mobile app users in 2017.

This growing mobile app usage when combined with a lack of application awareness in networks is causing significant challenges for network infrastructure vendors, including intelligence providers, reporting and subscriber analytics systems, policy and charging solution, firewall vendors, and network security providers.

“Given the constantly changing traffic profile of mobile users due to explosive app usage, all network infrastructure vendors today must incorporate application awareness that is capable of classifying, monitoring, measuring and monetizing network traffic if those providers are to remain relevant,” said Hendrik Schulze, CEO and Co-Founder of ipoque.

“Moreover, infrastructure developers that are smart about implementing Layer 7 awareness into their products reduce their reliance on large internal engineering teams, save costs, get their products to market faster and are better able to focus on their core business,” he said.

ipoque, a Rohde & Schwarz company and the leading provider of deep packet inspection (DPI) solutions for Internet traffic management and analysis, is launching a presence in the APAC market and has opened a new Singapore office to address these regional needs.

ipoque’s solutions free up engineering teams through ipoque’s Protocol and Application Classification Engine (PACE), a software library that leverages DPI and behavioral analysis technologies. The ipoque Protocol and Application Decoding Engine (PADE), meanwhile, extracts information and content from any application and transforms it into structured, processable data that can be used for all business purposes—all in real time. Both solutions can be easily integrated into any type of existing hardware platform for any type of network application, including firewalls, policy enforcement solutions, and reporting and measurement systems.

Mobile apps that involve streaming media such as video have even more stringent performance demands than web browsing. Today, video makes up the largest segment of data traffic in mobile networks and is expected to grow by around 60 percent annually up until the end of 2018, according to a recent report from Ericsson. And music streaming is expected to have an annual growth rate of 50 percent.

“Layer 7 awareness is critical for any smart network solution because mobile users spend more time on apps than on browsing,” Schulze said. “ipoque’s platforms allow network hardware developers to classify, measure and detect the latest applications—like Skype and chat massaging tools such as What’s App—in just three days. That’s a fast track to Layer 7 awareness.”

To learn more about how ipoque’s solutions can address the application awareness requirements driven by rapidly increasing mobile app usage, meet with ipoque at Stand N1.D50 at Mobile Asia Expo 2013, June 26-28 in Shanghai. Contact or +49 5127 612510 to schedule a meeting.

Further Information

Samantha Sharp
Service Delivery Executive
Tel: +44 (0)1522 883640

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Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761