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News Release

Softcat wins Citrix Service Provider Partner Program 'Distributor' award at Citrix Summit
Released: 15th January 2014
Publisher: Softcat

Marlow, UK, 15 January 2014 – On Monday night Citrix awarded Softcat the Citrix Service Provider (CSP) Partner Program Distributor Award at the Citrix Summit in Orlando, Florida, in recognition of ‘demonstrating excellence in the overall desktop as a service (DaaS) approach’. Scott Swanburg, Citrix’s senior director of service provider and cloud computing, presented Softcat’s solutions director Sam Routledge with the award.

The specifications for the Distributor Award finalists included demonstrating excellence in driving partner satisfaction, product adoption, sales knowledge, license sales and on-time reporting. Citrix found that in 2013 Softcat delivered 100% consistent on-time reporting and reporting accuracy, with a focus on driving revenue. Softcat delivered a significant number of new partners to the Citrix Service Provider program last year, and expanded the diversity of its CSP partners’ Citrix product selections.

“We’re delighted to receive this award, which demonstrates our commitment and expertise in driving growth in the Cloud and solutions for service providers. Softcat’s Partner Services team has worked exceptionally hard to get us to this point, where, after 10 years of providing this particular service to this industry, we now deal with 50% of the UK’s service provider hosting market.” said Sam Routledge, who accepted the award on behalf of Softcat.

Softcat’s commercial director Dave Simpson added: “Many thanks to Citrix for this prestigious accolade, and for an action packed Citrix Summit. Citrix is a valued partner and we continue to enjoy doing business with them. We’re looking forward to growing service provider business with them further in 2014.”

About Softcat
Softcat ( is a leading provider of software licensing, hardware, security and related IT services. Softcat, founded in 1993, remains privately owned and currently employs 600 people. It achieved a turnover in excess of £400 million in its last financial year and has been profitable since inception, resulting in a strong balance sheet and very firm financial foundations. 

The company sells and supports products and solutions from all the world's leading IT companies. On all its portfolio products and solutions it offers a full range of services, including advice and guidance, technical design, product sourcing, implementation, support and project management. It enjoys a trading relationship with over 8,000 longstanding customers, predominantly from the UK corporate sector but also including large enterprises, small businesses and public sector organisations.

As an organisation Softcat cares passionately about two things – outstanding employee satisfaction and world-class customer service. It believes the former drives the latter.

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Published by: IT Analysis Communications Ltd.
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