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News Release

ASG Software Solutions Launches Global Partner Program

New program enables partners to access new opportunities, customers and revenue
Released: 6th February 2014
Publisher: ASG Software Solutions

ASG Software Solutions today announces the launch of its Global Partner Program, representing a major transformation in the company’s go-to-market approach. ASG is implementing a change in sales model, marketing approach, tools and systems with a sole focus on expanding partnerships and routes to market.

ASG now offers integrators and resellers an opportunity to generate new sales and revenue opportunities around customers’ most complex business issues for cloud, content and systems. To help partners enrich their services and solutions for their clients, ASG is committed to delivering innovative, end-to-end IT solutions, as well as a compelling professional services and support engagement model that partners need to succeed.

Through ASG’s Global Partner Program, integrators and resellers will be able to identify new growth opportunities by jointly developing viable business models around IT services and solutions. The program benefits include competitive pricing models for integration as well as reselling, project registration and lead assignment. On top of these program benefits, ASG offers its partners long-term, managed and professional service revenues and accelerated sales through proof of concept and demo support. Partners will also gain access to enablement materials such as sales tools, including customer collateral, customer presentations and call scripts; awareness campaigns through social media and press, Web content and banner ads; as well as demand-generation tools such as joint regional events, webinars and lead sharing.

“By joining ASG’s new Global Partner Program, we’re not only able to generate new revenue growth opportunities with exceptional profitability, but also address some of today’s most pressing business IT issues,” said Colin Mehlum, vice president, DirectNetworks. “Now, with the ability to offer ASG’s cloud, content and systems software solutions, our customers will increasingly rely on us as a trusted advisor, offering them the tools they need to progress in their respective industries and not be held back by inefficient or outdated technologies.”

To build up its network of solution providers, ASG will focus on signing partners that align with its core solution areas for cloud, content and systems software. Specifically, ASG will concentrate on integrators and resellers that deploy, design and service IT environments; deliver integrated solutions for physical, virtual and cloud environments; engage around mobile workforce, big data analytics, compliance, security and new IT business models; and combine best-in-class technologies and services to provide innovative end-to-end IT solutions.

“We see huge potential for both our partners and us with our new channel program and expect to see immense growth within the first half of this year alone,” said Barbara Spicek, senior vice president of global systems integrator and channel sales, ASG Software Solutions. “Many companies experience their biggest growing pains around cloud, content and systems issues. Whether it’s implementing a hybrid strategy, making sense of massive data volumes or migrating off legacy mainframes, solving those issues is our sweet spot. And, together with our partners, we’ll be able to work toward a greater vision for fostering more sophisticated, agile IT environments for companies worldwide.”

The launch of ASG’s Global Partner Program comes alongside the appointment of Michael Mayer as vice president of system integrators and channel for North America. With nearly 20 years’ experience in sales, operations and leadership development, Mike joins ASG from Peer 1 Hosting where he was the executive director of worldwide channel sales, responsible for all leadership functions of PEER 1's global channel sales, alliance, marketing and operations. Prior to that, Mike was an OEM leader in the channel organization for VMware and spent more than a decade within Dell’s sales organization.

“I’m excited to be joining Barbara and the rest of the team here at ASG,” said Mayer. “ASG understands the ongoing evolution of integrator and partner business models, and I’m eager to help grow our network of IT solution providers as we launch and continue to develop our Global Partner Program.”  

For more information on ASG Software Solutions’ Global Partner Program, please visit:

Further information (external website)

Related Links:


Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761