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News Release

Retail Assist appoints Robin Coles,in new role as 'Head of Product Strategy'
Released: 17th October 2013
Publisher: Retail Assist

Retail Assist has appointed Robin Coles to join the company’s rapidly expanding team, in new role as ‘Head of Product Strategy’.

This latest appointment follows a double award win for Retail Assist, and see’s Coles   joining the team from his former ‘Director of Supply Chain Consulting’ role, at BT Expedite.

With over 25 years of experience working alongside fashion and apparel retail businesses, Coles brings with him a wealth of retail knowledge, from the writing of a merchandising system to working effectively alongside sales teams.

Coles said: “Fashion retail businesses often want to deal with suppliers that can be agile, flexible and who can grow with the retailer. I felt that Retail Assist was the perfect match for this, and I wanted to be a part of that. I believe that good product management is a combination of strategic thinking and tactical daily input from the client base. I intend to involve myself with all current activities at Retail Assist, whilst using my experience and expertise to drive strategic direction.”

Nigel Illingworth, Chief Executive Officer of Merret at Retail Assist, said: “We are extremely pleased to have Robin on board. He is a great addition to the team, and look forward to working together to deliver solutions that will further enable effective trading across channels, whilst minimising cost to the client.”

Retail Assist is a leading retail-only IT solutions and services company, providing UK and international retailers with end-to-end business applications and services that reduce costs, optimise retail operations and support higher revenues. The company was the first retail-only IT services provider to be awarded ISO20000 accreditation by the BSI.

Retail Assist clients include Harvey Nichols, Selfridges, WDF, A|Wear, Paperchase, Whistles, Aurora Fashions, Karen Millen, The White Company, Odin Retail, Mint Velvet, Jane Norman, REISS, Crew2000, VUE, Signet, Jacques Vert, Precis, Windsmoor, Planet and White Stuff.

With its Retail Solutions Retail Assist excels in developing, integrating, deploying and supporting customised systems. These include its award-winning Merret supply chain solution. Merret is a real-time, multi-currency, multi-channel merchandising, warehousing and stock control solution that covers all areas of the retail supply process. Through working with third parties, Retail Assist also integrates and delivers EPoS systems.

In Managed IT Services, Retail Assist’s proven offerings include 24/365 Help Desk, Technical Services, Operations, Data Centre, Hardware Maintenance and Disaster Recovery. Professional Servicescover Retail Business Consultancy and Project Services. &

Further information (external website)

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Published by: IT Analysis Communications Ltd.
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