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News Release

New UK domain "could be Kitemark for the web"

Nominet proposals aim to make .uk the world's most trusted country code, says
Released: 5th October 2012
Publisher: Spreckley Partners

5th October 2012 - The new top-level .uk domain proposed this week by Nominet could create the world’s most trusted country code on the web, and could lead to .uk becoming an equivalent of a British Kitemark standard, 123-reg says today.

According to 123-reg, the UK’s largest accredited domain registrar, Nominet’s proposals are a unique example of a national domain registry pre-empting the best practices proposed by ICANN for new generic top-level domain due in 2013.

Nominet, the body responsible for overseeing all UK web addresses, announced a three-month consultation to launch .uk at the top level, running alongside established domains. The ultimate aim of the .uk launch is to increase trust in the .uk Internet space and create further availability of .uk domains for British businesses and consumers.

“Nominet is proposing measures to protect website visitors that are more stringent than any other national registry has yet implemented,” said Richard Winslow, Head of Domains at 123-reg. “The new domain could clearly come with a greater barrier to entry as a result of mandatory Domain Security Extensions (DNSSEC) and a potentially arduous authentication process to enable your domain. However the overall aim of making a .uk domain a safer environment for UK browsers will be worth the energy; we applaud this move,” added Winslow. “We believe the focus on a quality domain space can only benefit the end user and the industry overall.”

At this stage it appears that Nominet is going further than other national domain registries in its efforts to protect consumers, and the issues behind Nominet’s authentication and security proposals are very real. The UK’s economy and consumers lose billions to fraudsters and counterfeiters, who re-route traffic to rogue websites. Nominet is proposing to protect .uk websites by automatically monitoring them for malware, and suspending infected sites if they are not fixed quickly by the owner once notified of an issue.

Under the current proposals announced this week, .uk registrants would have to prove that they have a valid base in the UK, by having an activation PIN sent to their premises. Address details would be periodically checked and re-checked throughout the domain’s life, for example during renewals and transfers, to give the best reassurance that the domain holder has a base in the United Kingdom.

“If Nominet and the industry can achieve the aims behind their proposals, then .uk could become a kind of Kitemark for websites, engendering greater trust in the site and the brand behind it. We look forward to the industry coming together to discuss and refine these proposals so that we can create a final blueprint for the most trusted country code domain on the web,” added Winslow.

Notes to editors
For further editorial information, or to request an interview, please contact the press office:

Rob Jessel / Andrew Chatterton
Spreckley Partners Limited

+44 (0)20 7388 9988

About 123-reg
is the UK’s leading domain registrar, registering every fourth .uk domain. It is a market leader in domain name registration (3 million domains in the UK and 5.5million in the Group) and web hosting solutions. With unrivalled industry expertise, it is able to offer high-quality, technically-advanced yet cost-effective products to its large contingent of customers. 123-reg is part of the Host Europe Group, the largest privately-owned hosting company in Europe, and a Sunday Times Deloitte Buyout Track 100 company. The Group also includes Webfusion, Heart Internet and  Host Europe, each making every step of setting up online as easy as 1, 2, 3. 

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Further Information

Spreckley Partners
Abby Kidd
Account Assistant
Tel: 02073889988

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Published by: IT Analysis Communications Ltd.
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