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News Release

inspire teams with Virgin Money for its Summer Days Out Campaign

Campaign offers 2 for 1 entry at a range of the UK's top attractions
Released: 19th August 2013
Publisher: inspire

19th August 2013 – Manchester, UKinspire, the expert in customer loyalty, rewards and promotion, is collaborating with Virgin Money to offer the bank’s customers 2 for 1 entry into more than 360 attractions all over the UK.

In a campaign known as Double the Fun, which will run until 31st December 2013, participating venues include The Eden Project, Dudley Zoo, Drayton Manor Theme Park, Cheddar Gorge and Caves, Edinburgh Dungeons, Life Science Centre Newcastle, select SEALIFE centres and football stadium tours plus Denbies Wine Estate.

inspire was selected for the campaign for its expertise at designing bespoke customer loyalty platforms and incentive programmes aimed at generating high levels of customer engagement. During the first week of the campaign, over 2,300 vouchers have been downloaded and the Double the Fun website received more than 7,000 unique visitors. Nearly all venues have received voucher requests, demonstrating the popularity and reach of the campaign.  

Andrew Morgan, Customer Marketing Manager at Virgin Money, said, “At Virgin Money, we want to help our customers make the most of their time with friends and family. This is why we are excited about the Double the Fun campaign, for which we’ve partnered with inspire. With more than 360 attractions all over the country to choose from, our customers will have plenty of options for enjoying their free time - whatever the weather."

Jodi Hamilton, Client Services Director at inspire, said, “Our mission is to provide unique experiences to our partners' customers. So, we’re honoured to be working with Virgin Money to help their customers create memorable experiences with friends and family, and increasing their attachment to this fantastic brand."

The Summer Days Out campaign can be seen at all of the brand's 75 stores and three lounges, as well as on its home page, in customer emails and statement inserts.  In total, the campaign is being promoted to nearly two million Virgin Money customers.

About inspire
inspire is an expert in creating reward programmes, customer incentives and bespoke marketing technology for the world’s leading brands. Its clever, compelling campaigns help motivate customers, clients, staff and prospects while simultaneously increasing sales, rewarding loyalty and creating exposure for brands. 

With over 60 years of combined experience, inspire leverages exciting travel, leisure, lifestyle and entertainment products and services to generate huge value and sales for clients and unforgettable experiences for customers.

Clients include Tesco, Pepsi, Epson, MasterCard, Telegraph Media Group, Asda and Samsung. Every client receives a service that is unique, diverse and tailored to their exact requirements.

For more information, please visit

About Virgin Money
Virgin Money provides savings, mortgages, credit cards, pensions, investment and protection products to over four million customers.

Virgin Money’s business ambition is to make “everyone better off” – this philosophy underpins its approach to business by offering good value to customers, treating employees well, making a positive contribution to society and delivering a profit to shareholders.

Virgin is the official sponsor of the London Marathon, the biggest annual fundraising event in the world. Virgin Money leads the London Marathon sponsorship with the ambition to help runners raise £¼ billion over 5 years and will use its infrastructure, online capability and financial expertise to deliver that through Virgin Money Giving.

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Published by: IT Analysis Communications Ltd.
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