Artwork and Digital Production Service plays central role in bringing the refreshed Lloyds Bank brand to the high street
Xerox is playing a key role in re-branding LTSB to the new Lloyds Bank brand. The deployment of Xerox Artwork and Digital Production Services, played a key role in centralising the production of the bank’s brand artwork assets across all formats and channels.
The production of marketing literature and an extensive set of brand style sheets was managed by Xerox to ensure consistency throughout the re-branding efforts of the new products.
To manage the quick and cost effective delivery of so many pieces of artwork, Xerox created a process to automate key areas of production and reduce repetitive manual tasks.
“Ensuring compliance with multiple suppliers, output types and approval processes is a huge challenge for large organisations like Lloyds Bank,” said Julie Hesselgrove, Xerox Communication and Marketing Services group president. “This is where automated proofing and distribution tools can really make the difference, shortening review and approval cycles and ultimately getting campaigns out of the door quicker.”
This landmark level of artwork and print production was delivered by working closely with the Lloyds Bank team and creative agencies Rufus Leonard, Tangible and Studio Six, ensuring the group’s entire marketing department maintained a cohesive, timely and cost-efficient approach to this campaign.
Xerox’s secure digital asset management repository and powerful technology platform will hold the Bank’s assets to ensure that the new artwork can be shared easily and accessed swiftly across many user groups.
Xerox currently supports over 20 brands with creative & digital production services across a variety of industry sectors including financial, telecom and manufacturing.
Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.
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