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The Interactive Medica Life Sciences Application Suite
By: Bloor Research
Published: January 2011
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Interactive Medica's Life Sciences Application Suite offers a range of cloud-based sales and marketing applications that address the key commercial challenges faced by Life Sciences companies today. The Suite combines the cost, flexibility, and speed of deployment advantages of SaaS with rich functionality in CRM (Customer Relationship Management) and KAM (Key Account Management) applications. Embedded analytics and KPI (Key Performance Indicator) dashboards come as standard. This paper describes the unique advantages and benefits of Interactive Medica's proven suite of commercial applications solutions that is optimised for use by Life Sciences companies.

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