The Netherlands' busiest petrol forecourt store, the Shell store
near Amsterdam's Schiphol Airport, has installed electronic shelf
labels from ZBD, the epaper for retail specialist, to enable
dynamic pricing that will reduce operational costs.
The owner of the Shell store, said, "We decided to implement
ZBD's epops because we wanted the ability to change our prices in
the POS system and on the shelf edge at the same time. We also
felt that ZBD's electronic shelf labelling solution was the
system with the best look and feel. Other future advantages may
include "dynamic pricing", so that we can change prices depending
on the time of day, as we are open 24 hours a day. In the future,
we might also be able to work with the brands that we stock in
"promotional activities", as we are able to show logos on the
System integrator CREO-CPS was responsible for the integration of
the ZBD solution with the store's existing Back Office solution
for Petrol Stations provided by JNG IT and the Tokheim Retail
automation solution, one of the leading providers of petrol
The owner continued, "The ZBD solution integrated seamlessly with
the Tokheim system due to the scalability and easy fit provided
by the two parties involved; JNG IT and CREO-CPS. The solution
resulted in a delivery without any disruption to our business and
with impressive low installation costs. The store in which the
epops have been implemented is around 140 square metres and only
one Bounce communicator is needed to support the whole system!
The epops are working very well and look great. We've had
excellent feedback from our customers."
Commenting on the project with Shell, David Rogers, Sales &
Marketing Director at ZBD, said, "Petrol stations are an
excellent example of where our technology can deliver immediate
benefits and results. They are an ideal environment for smart
retailers who want to engage in dynamic pricing and price
optimisation, and our solution enables retail operations to use
this technology quickly, easily, and at a low cost."
Before implementing the epop solution from ZBD, the store was
using paper labels throughout the store.
Notes for editors
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with
its own R & D, full IPR and scalable manufacturing processes
that enable it to deliver an epaper solution with practical
commercial advantages for retailers.
ZBD is a leader in the design and supply of electronic shelf edge
labels and associated software solutions for the retail industry.
The company has developed the next generation of LCD, creating
high-contrast bistability that requires no battery power to
retain its image. Its range of epaper displays provides retailers
with a total store solution and the ability to manage and update
pricing, product and promotional information at point of
For further information on ZBD, visit http://www.zbdsolutions.com/ .
For the Netherlands http://www.creo-cps.nl/
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