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News Release

Content Agency and Hosting Provider Deliver Digital Engagement for Retail Brands
Released: 16th December 2013
Publisher: Melbourne Server Hosting

Manchester, UK: Manchester-based provider of complex cloud and managed hosting solutions Melbourne Server Hosting and Photolink, the city’s hugely successful creative content agency, are celebrating a year of collaboration and delivering new digital platforms for a number of exciting retail brands.

In the past twelve months the two companies have worked together on creating content rich, consumer friendly and highly accessible websites for UK-wide hair salon chains Regis Salons and Supercuts, as well as Photolink's in-house ecommerce brand Little Black Dress.

Paul Casey, Digital Account Manager for Photolink, said: “Retail is incredibly fast moving so we need server hosting that can cope with the huge amount of refreshment needed to update content for our clients and keep consumers engaged. The team at Melbourne have great technical expertise but they also have a fantastic creative approach to working with an agency like us.

“Everything we do is about brand reputation for our clients so our hosting has to be 100 per cent reliable and that’s what Melbourne delivers.”

Photolink is an award-winning retail brand communications agency specialising in the creation of visual and digital content and multi-channel marketing strategies for the likes of John Lewis, Tesco and Argos. It has offices in Manchester, London and Mumbai and was recently chosen by UK Trade & Investment to represent the British creative industry overseas.

Rob Greenwood, Technical Services Manager for Melbourne, said: “This Christmas is expected to be the biggest for online spending so we’re delighted to provide support for Photolink at such an important time in the retail calendar. We take the same innovative yet technical approach to providing the right hosting solutions for them as they do in creating the right digital content for their clients. We’re looking forward to working together on a number of exciting new ecommerce projects in 2014.”

A video case study about how Melbourne works with Photolink is available here:

Melbourne is part of UK cloud company iomart Group. Melbourne’s offices in Hulme were voted among the Top 10 coolest places to work by The Telegraph.

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Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761