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News Release

Ctrack and Applied Driving Techniques target driver safety
Released: 18th October 2013
Publisher: Ctrack

Ctrack has teamed up with Applied Driving Techniques (ADT) to integrate its advanced vehicle tracking systems with the company’s award-winning fleet compliance solution. As a result, vehicle operators will now be able to use real-time driver behaviour data to better understand, manage and minimise risks facing their drivers. This will not only help companies to drive down accident rates and protect both employees and the public, but also reduce fleet costs, increase productivity and improve the reputation of the business.

The ADT compliance solution uses a wide range of data sources including automated licence checks, online risk assessments, maintenance audits and claims data to identify risk and recommend the necessary course of action. To date, fleet operators have only been able to act retrospectively using this information, but with the integration of the Ctrack system it will be possible extract real-time driver performance data to highlight areas of improvement. As a result, companies will be able to undertake immediate and meaningful action that will enhance their fleet by reducing accidents, fuel usage and vehicle wear and tear.

The Ctrack system enables companies to quickly and easily compare driving performance, monitoring a range of exceptions including harsh acceleration, braking, cornering and even travelling too quickly over speed humps, as well as speeding compared to the road speed limit and also excess idling. With this added insight, it will be possible assess the best and worst performing parts of the operation to support fleet policy by enabling process change, implementing awareness campaigns and undertaking focussed training.

Dr Jim Golby, Director of Applied Driving Techniques commented: “At work journeys account for one third of all road in the UK, with speeding and driving too fast for the road conditions also contributing to 850 deaths and 33,000 injuries every year. Therefore, fleet operators have an obligation to minimise risk to both staff and the public by ensuring drivers are operating in a safe and responsible manner.

Using the real-time and historical data, companies can analyse fleet performance ensuring total legal compliance. This will help protect their valued corporate image by eliminating any exposure around Duty of Care and health and safety responsibilities, as well as significantly enhancing CSR credentials.”

John Wisdom, Managing Director of Ctrack said: “Improving the way employees drive can have a considerable impact on an organisation in terms of operational efficiency, environmental responsibility and heightened duty of care. This agreement with ADT will enable fleet operators to take advantage of the operational insight provided by the Ctrack system to identify what action is needed and provide valuable guidance to their fleet and HR functions.”

Further information (external website)


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