Gerry Brown on IT-Analysis.com

Digital marketing technologies will start to deliver enterprise customer goals in 2012

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 22 Dec 2011 07:00:00 +0100

Marketing and IT have never been a match made in heaven. Extrovert creative communicators and geeky analytical techies rarely choose to passionately embrace. However, corporate needs, rather than... [Read More...]

How IT user conferences are changing

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 30 Nov 2011 07:00:00 +0100

Oracle's 'Master the Next Wave of Productivity and Innovation' conference was at the Millenium Hotel, which felt oddly appropriate. We were greeted with a folder of sales brochures and a detailed... [Read More...]

New ways for digital marketers to develop and monetize company social media followers

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 15 Nov 2011 07:00:00 +0100

Most companies have not fully 'got' social media yet. Sure, they have a Facebook page, a Twitter account and a LinkedIn presence, but then what? Wait for the world to beat a path to your door? Run a... [Read More...]

VYRE launches On Brand to address the fast-growing Brand Asset Management (BAM) market

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 01 Nov 2011 06:00:00 +0100

Chief Marketing Officers' (CMOs) main role is to serve as 'brand custodians' on behalf of their employers today. They know that what their customers buy today is not so much product features,... [Read More...]

Will Digital Marketing replicate the mistakes of the CRM market?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 04 Oct 2011 06:00:00 +0100

The nascent digital marketing industry is currently growing very rapidly (c. at 20% to 30%) and is attracting a plethora of competitors. But what can it learn from the similar CRM growth market of... [Read More...]

Data is the new oil for online marketers - valuable but dangerous

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 24 Jun 2011 06:00:00 +0100

At IBM Unica's recent conference in Berlin a speaker from the loyalty card company Nectar started his presentation by saying data is the new oil. He told us we need to find it, extract it, refine it,... [Read More...]

A quick guide to the new Digital Marketing technology speak

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 03 Jun 2011 07:00:00 +0100

Last month's Internet World show at Earl's Court in London, somewhat surprisingly given its title, was about digital marketing. Internet World looked just like the Technology For Marketing &... [Read More...]

TIBCO Spotfire launches new version of analytics platform

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 12 May 2011 06:00:00 +0100

Many IT folk would likely associate 'Spotfire' with the old darling of the Royal Air Force, the Spitfire, rather than Business Intelligence and the process software giant TIBCO. On the... [Read More...]

Micro-gone-Soft?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 23 Feb 2011 07:00:00 +0100

In the last 12 months technology shares on the NASDAQ exchange have appreciated by 28%. Apple's have appreciated by c. +80%, Oracle's by +40%, IBM's by +30%. Microsoft's... [Read More...]

Enterprise vendors Oracle, SAP, and IBM embrace innovation

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 21 Feb 2011 07:00:00 +0100

Innovation is a subject at the very top of the senior management agenda these days. This is hardly surprising when so many CEOs across all industries regularly re-iterate the mantra of... [Read More...]

4 driving forces that will shape the Tech market in 2011 and beyond

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 22 Dec 2010 07:00:00 +0100

The technology world enlarged in 2010. Consumers fell in love with the intuitive user interfaces and versatile technologies of the likes of Apple, Facebook and... [Read More...]

What enterprise applications vendors (and all of us) can learn from Facebook

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 09 Dec 2010 07:00:00 +0100

Facebook is a phenomenon. Founded in 2004, it now has 600m+ active users (as of September 2010) c. 10% of the WORLD's population. It will add around 300m users during 2010. That's about... [Read More...]

Netezza still sparkles after acquisition by IBM

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 26 Nov 2010 07:00:00 +0100

In November 2010 I attended two separate user conferences, both at the same venue (The Mayfair Hotel in Central London) and hosted by two different enterprise solutions companies with a common... [Read More...]

The great pre-Xmas BI give-away!

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 18 Nov 2010 07:00:00 +0100

Vendors can't wait until Xmas to give out free trial BI presents. [Read More...]

A new approach to enterprise software development

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 09 Nov 2010 07:00:00 +0100

I met with Brian Gentile, CEO of open source BI vendor Jaspersoft. Brian is a self-proclaimed “fan of new generation software”. Here is what he believes constitutes new generation... [Read More...]

Who is afraid of the new IBM? Oracle is

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 01 Nov 2010 07:00:00 +0100

A long time ago a whale lived in the IT sea called Big Blue. But Big Blue was no ordinary whale, it was the biggest killer whale ever. As the biggest creature in the IT sea (with 80%+ market share),... [Read More...]

So what's new in the CRM market?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 25 Oct 2010 07:00:00 +0100

Last week I looked at the effect of open source and new agile vendors such as Qliktech on the BI market in the article ‘Is the Traditional BI in decline?’. Is the CRM market similar or... [Read More...]

Is the traditional BI market in decline?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 14 Oct 2010 07:00:00 +0100

Qliktech and other agile low cost BI vendors cast a shadow over legacy vendors' business models [Read More...]

Statistical Process Control (SPC) solutions are now gaining adoption in services industries

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 26 Nov 2009 07:00:00 +0100

There is a lot of interest in 'lean thinking' these days. The global recession has forced companies to take a good long hard look at their operations to identify waste and cost savings... [Read More...]

Internet World exhibition bucks the downward trend

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 14 May 2009 07:00:00 +0100

As many IT shows falter, digital marketing technologies are somewhat surprisingly attracting more marketplace attention [Read More...]

Opalis takes cloud computing to the next level

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 15 Apr 2009 07:00:00 +0100

Opalis' new IT process management software v6 release includes provision for mixed mode in-house and external cloud services computing [Read More...]

New Approaches to Greening the Data Centre

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 11 Mar 2009 17:00:00 +0100

Data centres are under increased scrutiny to reduce costs, improve efficiency, and become more environmentally-friendly. Gerry Brown assesses some of the green realities and options. [Read More...]

Why corporate web sites are gaining strategic importance and relevance for the enterprise

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 08 Jan 2009 07:00:00 +0100

Corporate web sites now require more than just creative design and are attracting the attention of enterprise apps and infrastructure vendors [Read More...]

Digital Marketing poised to benefit from 2009 slowdown

rss@it-analysis.com (Gerry Brown, Bloor Research) — Mon, 22 Dec 2008 07:00:00 +0100

Gerry Brown likens Charles Dickens' epic 'A Christmas Carol' to digital marketing [Read More...]

Bellweather SAP shares hit by preliminary Q3 results. How will other software vendors fare?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Tue, 07 Oct 2008 16:00:00 +0100

Early signs are that large enterprise software sales are being deferred as the global economic crisis gathers momentum [Read More...]

Digital Marketing: It's a jungle out there

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 26 Sep 2008 07:00:00 +0100

Gerry Brown reports from the ad:tech show in London [Read More...]

Bloggers: the new power behind the throne

rss@it-analysis.com (Gerry Brown, Bloor Research) — Fri, 25 Jul 2008 07:00:00 +0100

Attentio enables marketers to monitor and measure an increasingly powerful section of the European media community [Read More...]

Why performance management systems should be enterprise-wide

rss@it-analysis.com (Gerry Brown, Bloor Research) — Wed, 09 Jul 2008 07:00:00 +0100

Gerhard Jahn from SONAX talks about ROI from performance management solutions [Read More...]

Digital Marketing: demystifying the new trends and techniques

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 22 May 2008 07:00:00 +0100

Gerry Brown attends Omniture's user conference to see what all the fuss is about [Read More...]

Are data management consulting and business management consulting becoming one and the same?

rss@it-analysis.com (Gerry Brown, Bloor Research) — Thu, 08 May 2008 07:25:00 +0100

Much technology industry talk is now about best business management practices. Gerry Brown evaluates. [Read More...]