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        <title>David Tebbutt on IT-Analysis.com</title>
        <description>The latest independent, impartial analysis and opinion from David Tebbutt as published on IT-Analysis.com</description>
        <link>http://www.it-analysis.com/r/au/13831/f/fd_</link>
        <lastBuildDate>Mon, 13 Oct 2008 11:27:32 +0100</lastBuildDate>
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        <copyright>Content Copyright 2008 as indicated per item.</copyright>
        <item>
            <title>Data Centres, Carbon and Clouds - Balancing in-house with cloud services</title>
            <link>http://www.it-analysis.com/r/c/10786/f/fd_</link>
            <description>Commercial and environmental pressures on businesses and IT are leading to profound change. &lt;a href=&quot;http://www.it-analysis.com/r/c/10786/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Mon, 13 Oct 2008 06:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10786/f/fd_</guid>
        </item>
        <item>
            <title>Social software and a troubled bank</title>
            <link>http://www.it-analysis.com/r/c/10775/f/fd_</link>
            <description>Wachovia Bank is in the process of being largely gobbled up by Citigroup. It was losing money hand over fist already this year and the more recent firestorm in the financial world brought it to its... &lt;a href=&quot;http://www.it-analysis.com/r/c/10775/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 02 Oct 2008 07:16:48 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10775/f/fd_</guid>
        </item>
        <item>
            <title>HP raises the green bar</title>
            <link>http://www.it-analysis.com/r/c/10756/f/fd_</link>
            <description>Most vendors are very uneasy about discussing the accumulated environmental harm in their backward supply chain (materials, manufacturing and assembly world-wide). The usual excuse is that it's too... &lt;a href=&quot;http://www.it-analysis.com/r/c/10756/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 24 Sep 2008 05:16:35 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10756/f/fd_</guid>
        </item>
        <item>
            <title>Home-grown Enterprise 2.0 at GE</title>
            <link>http://www.it-analysis.com/r/c/10743/f/fd_</link>
            <description>The recent Office 2.0 conference appeared a well-organised and serene affair, totally hiding the furious hidden paddlings of organiser Ismael Chang Ghalimi and his team. He put the event together in... &lt;a href=&quot;http://www.it-analysis.com/r/c/10743/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 17 Sep 2008 14:38:08 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10743/f/fd_</guid>
        </item>
        <item>
            <title>Adobe Genesis addresses real needs</title>
            <link>http://www.it-analysis.com/r/c/10727/f/fd_</link>
            <description>Breaking ranks with the 'browser-only' brigade, Adobe is planning to introduces a desktop client to integrate the worlds of web and enterprise applications. Code-named Genesis, it was given its first... &lt;a href=&quot;http://www.it-analysis.com/r/c/10727/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 10 Sep 2008 09:29:59 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10727/f/fd_</guid>
        </item>
        <item>
            <title>Office 2.0 unconference</title>
            <link>http://www.it-analysis.com/r/c/10703/f/fd_</link>
            <description>Went to an unconference today. For those unfamiliar with the term, it's based on the assumption that the folks in the audience often know more than those on the platform. So why not invert the normal... &lt;a href=&quot;http://www.it-analysis.com/r/c/10703/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 04 Sep 2008 06:15:25 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10703/f/fd_</guid>
        </item>
        <item>
            <title>BCS to help data centre decision making</title>
            <link>http://www.it-analysis.com/r/c/10693/f/fd_</link>
            <description>People around the world are tearing their hair out trying to get to grips with environmental issues. well, some of them are, anyway. Should they replace their car or run it into the ground? Should... &lt;a href=&quot;http://www.it-analysis.com/r/c/10693/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 27 Aug 2008 09:42:18 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10693/f/fd_</guid>
        </item>
        <item>
            <title>Putting email in its place</title>
            <link>http://www.it-analysis.com/r/c/10688/f/fd_</link>
            <description>A very brave chap I know, called Luis Suarez, has dared to challenge his company's predilection for email. Email was used for everything. File sharing and editing, appointment bookings,... &lt;a href=&quot;http://www.it-analysis.com/r/c/10688/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 20 Aug 2008 11:23:23 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10688/f/fd_</guid>
        </item>
        <item>
            <title>National EPEATs needed now</title>
            <link>http://www.it-analysis.com/r/c/10683/f/fd_</link>
            <description>It doesn't matter who you ask in the 'environmental IT' world, no-one can point to a single authoritative source of hard UK or EU information on IT purchases. I've rummaged all the reports about how... &lt;a href=&quot;http://www.it-analysis.com/r/c/10683/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 13 Aug 2008 16:37:36 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10683/f/fd_</guid>
        </item>
        <item>
            <title>Hacking through the green jungle</title>
            <link>http://www.it-analysis.com/r/c/10671/f/fd_</link>
            <description>If you want to lead a guilt-laden and depressing life, get yourself a machete and try hacking your way through the environmental jungle. No sooner do you read a news report or a piece of research... &lt;a href=&quot;http://www.it-analysis.com/r/c/10671/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 06 Aug 2008 20:11:56 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10671/f/fd_</guid>
        </item>
        <item>
            <title>A desirable and practical digital book?</title>
            <link>http://www.it-analysis.com/r/c/10650/f/fd_</link>
            <description>Nothing is more satisfying, nor more wasteful of resources, than printing out some of the pdfs that land on my digital mat. Yet, if I'm to work on a train, I'll quite often set the printer going... &lt;a href=&quot;http://www.it-analysis.com/r/c/10650/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 30 Jul 2008 14:26:51 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10650/f/fd_</guid>
        </item>
        <item>
            <title>A breath of fresh air. Eventually.</title>
            <link>http://www.it-analysis.com/r/c/10636/f/fd_</link>
            <description>Many companies have spoken to me of their ambitions to become carbon neutral by some date - usually long into the future. Others talk of cutting or offsetting their C02 emissions in a shorter... &lt;a href=&quot;http://www.it-analysis.com/r/c/10636/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 23 Jul 2008 09:06:47 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10636/f/fd_</guid>
        </item>
        <item>
            <title>Todd Stephens on Enterprise 2.0</title>
            <link>http://www.it-analysis.com/r/c/10619/f/fd_</link>
            <description>Sometimes it's easy to be overwhelmed by new ways of working. Enterprise 2.0, for example, has crept up on us over the past few years. Those who've tracked it from the start have something of an... &lt;a href=&quot;http://www.it-analysis.com/r/c/10619/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 16 Jul 2008 07:43:43 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10619/f/fd_</guid>
        </item>
        <item>
            <title>Sustainability winner: SOAK</title>
            <link>http://www.it-analysis.com/r/c/10604/f/fd_</link>
            <description>I'm not totally sold on the Microsoft environmental story (hint: lifecycle costs of replacing kit) but you have to take your hat off to the company for selecting the theme 'a world where technology... &lt;a href=&quot;http://www.it-analysis.com/r/c/10604/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 10 Jul 2008 05:24:59 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10604/f/fd_</guid>
        </item>
        <item>
            <title>How ICT can help broad environmental initiatives</title>
            <link>http://www.it-analysis.com/r/c/10593/f/fd_</link>
            <description>For some time, I've been banging on about the opportunities for ICT to improve the environmental performance of organisations, even if it results in more energy use by the data centre. The whole... &lt;a href=&quot;http://www.it-analysis.com/r/c/10593/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 02 Jul 2008 20:02:22 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10593/f/fd_</guid>
        </item>
        <item>
            <title>Who controls your personal information?</title>
            <link>http://www.it-analysis.com/r/c/10575/f/fd_</link>
            <description>Doc Searls is a long time blogger, a deep thinker, a co-author of the seminal Cluetrain Manifesto, an open source wizard, and too many other things to mention. He is held in massively high regard by... &lt;a href=&quot;http://www.it-analysis.com/r/c/10575/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Tue, 24 Jun 2008 20:31:35 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10575/f/fd_</guid>
        </item>
        <item>
            <title>Will software gallop to our rescue?</title>
            <link>http://www.it-analysis.com/r/c/10561/f/fd_</link>
            <description>My first love, apart from my family and close friends, has always been software. I say 'always' but, in truth, it's only been since November 1965, when I got 100 percent in a programming aptitude... &lt;a href=&quot;http://www.it-analysis.com/r/c/10561/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 18 Jun 2008 14:10:19 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10561/f/fd_</guid>
        </item>
        <item>
            <title>FrEDI: Freeform's Environmental Discussion Image</title>
            <link>http://www.it-analysis.com/r/c/10536/f/fd_</link>
            <description>We've just released a research report called Green Computing: The role of IT in the push towards environmental sustainability. While doing the research and validating the findings it rapidly... &lt;a href=&quot;http://www.it-analysis.com/r/c/10536/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 11 Jun 2008 09:38:55 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10536/f/fd_</guid>
        </item>
        <item>
            <title>HP green lab gets green light</title>
            <link>http://www.it-analysis.com/r/c/10523/f/fd_</link>
            <description>Sometime today, as a consequence of its labs shake-up, HP will announce that its new Sustainability Lab has had its projects and staffing approved. But our tip-off goes on to say, As befitting a Lab,... &lt;a href=&quot;http://www.it-analysis.com/r/c/10523/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 04 Jun 2008 07:47:27 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10523/f/fd_</guid>
        </item>
        <item>
            <title>Decarb the supply chain</title>
            <link>http://www.it-analysis.com/r/c/10507/f/fd_</link>
            <description>Seeing the pictures of lorries blocking a main route into London as their drivers get themselves bussed in to protest against fuel prices made me realise that these poor people are a link in an... &lt;a href=&quot;http://www.it-analysis.com/r/c/10507/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 28 May 2008 16:31:49 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10507/f/fd_</guid>
        </item>
        <item>
            <title>Microsoft and EEA's environmental early warning system</title>
            <link>http://www.it-analysis.com/r/c/10494/f/fd_</link>
            <description>Confession time: I get a horrible sinking feeling when I hear terms like 'EU', 'human rights' or 'observatory'. When they come at me all at once, my usual temptation is to run away. But, this time I... &lt;a href=&quot;http://www.it-analysis.com/r/c/10494/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 21 May 2008 14:04:21 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10494/f/fd_</guid>
        </item>
        <item>
            <title>Be heard. Be seen. Be green.</title>
            <link>http://www.it-analysis.com/r/c/10480/f/fd_</link>
            <description>The push for environmental sustainability must have been music to the ears of those involved in videoconferencing and its many derivatives. It provides another strong weapon in the vendors' sales... &lt;a href=&quot;http://www.it-analysis.com/r/c/10480/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 14 May 2008 16:48:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10480/f/fd_</guid>
        </item>
        <item>
            <title>Some reflections on Green IT 08 day 1</title>
            <link>http://www.it-analysis.com/r/c/10466/f/fd_</link>
            <description>Today saw the start of Green IT 08 at the Design Centre, Islington. It's a combination mini-exhibition and conference. It was interesting to see a mix of customers, vendors and analysts sharing their... &lt;a href=&quot;http://www.it-analysis.com/r/c/10466/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 07 May 2008 22:11:21 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10466/f/fd_</guid>
        </item>
        <item>
            <title>A quick route to unified communications?</title>
            <link>http://www.it-analysis.com/r/c/10449/f/fd_</link>
            <description>A cheeky little outsider from Spain has been quietly snitching large unified communication (UC) deals from under the noses of major competitors. (Reminder: a major benefit of UC is the acceleration... &lt;a href=&quot;http://www.it-analysis.com/r/c/10449/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Tue, 29 Apr 2008 20:01:53 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10449/f/fd_</guid>
        </item>
        <item>
            <title>There's more to life (death?) than carbon</title>
            <link>http://www.it-analysis.com/r/c/10414/f/fd_</link>
            <description>In another life, I experienced government targets at first hand. The government in question was the same one we in the UK have now. At the time, I found the targets a source of great impudence... &lt;a href=&quot;http://www.it-analysis.com/r/c/10414/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 16 Apr 2008 10:19:36 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10414/f/fd_</guid>
        </item>
        <item>
            <title>Don't put lipstick on the pig</title>
            <link>http://www.it-analysis.com/r/c/10398/f/fd_</link>
            <description>Today's issue of PR influences covers 'greenwashing' - the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. It's... &lt;a href=&quot;http://www.it-analysis.com/r/c/10398/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 09 Apr 2008 06:37:05 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10398/f/fd_</guid>
        </item>
        <item>
            <title>IBM's Bluehouse: a human hub?</title>
            <link>http://www.it-analysis.com/r/c/10387/f/fd_</link>
            <description>Even after 42 years in IT, I still tend to forget that projects are always at their most attractive before they're implemented. A good idea captivates and it's easy to get carried away with... &lt;a href=&quot;http://www.it-analysis.com/r/c/10387/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Thu, 03 Apr 2008 06:46:21 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10387/f/fd_</guid>
        </item>
        <item>
            <title>You calling me a consultant?</title>
            <link>http://www.it-analysis.com/r/c/10374/f/fd_</link>
            <description>Adriana Lukas was the person who first opened my eyes to the potential business value of social computing. She starred in an Online Information conference a few years ago and, soon after, I trotted... &lt;a href=&quot;http://www.it-analysis.com/r/c/10374/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 26 Mar 2008 23:10:53 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10374/f/fd_</guid>
        </item>
        <item>
            <title>What's wrong with our world?</title>
            <link>http://www.it-analysis.com/r/c/10346/f/fd_</link>
            <description>I make no apologies for introducing you to a short movie called The Story of Stuff. If you're still wondering why people like me bang on about sustainability, this 20-minute recording will give you a... &lt;a href=&quot;http://www.it-analysis.com/r/c/10346/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 12 Mar 2008 13:23:34 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10346/f/fd_</guid>
        </item>
        <item>
            <title>Green IT: We're getting there. Slowly.</title>
            <link>http://www.it-analysis.com/r/c/10331/f/fd_</link>
            <description>One of the great things about working for Freeform Dynamics is that we get to find out what's actually going on inside organisations. How? Well, we are able to survey the readers of The Register; one... &lt;a href=&quot;http://www.it-analysis.com/r/c/10331/f/fd_&quot;&gt;[Read More...]&lt;/a&gt;</description>
            <author>David Tebbutt, Freeform Dynamics</author>
            <pubDate>Wed, 05 Mar 2008 17:19:30 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/10331/f/fd_</guid>
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