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            <title>IBM Announces Latest Offerings in eX5 Portfolio</title>
            <link>http://www.it-analysis.com/r/c/11983/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/149/clay_ryder.php?ref=fd_ita_meta" title="View profile for Clay Ryder"><img border="0" src="http://www.it-analysis.com/images/people/small/clay_ryder.gif" width="40" height="50" alt="Clay Ryder" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/149/clay_ryder.php?ref=fd_ita_meta" title="View profile for Clay Ryder">Clay Ryder</a>, <em>President</em>, Sageza Group, Inc.<br/>Posted: 12th March 2010<br/>Copyright Sageza Group, Inc. &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/33/sageza_group_inc_.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/sageza_group_inc_.gif" width="88" height="33" alt="Logo for Sageza Group, Inc." /></a></td></tr></table></div>

<p>
  IBM has announced three new servers that are based on the
  fifth-generation IBM Enterprise X-Architecture chip (eX5). These
  are the four-processor IBM System x3850 X5, the BladeCenter HX5,
  and the System x3690 X5, which the company stated will be the
  most powerful two-processor server on the market. Each of these
  eX5 servers is equipped with a new independent memory-scaling
  technology, known as MAX 5, which allows processors on eX5
  systems to access extended memory very quickly and enables these
  servers to offers six times more memory than comparable x86-based
  servers.
</p>
<p>
  In addition to MAX5, IBM&rsquo;s new eX5 systems offer
  additional features that seek to improve the performance, cost,
  and flexibility for x86 workloads:
</p>
<ul>
  <li>eXFlash, a next-generation flash-storage technology, replaces
  previous generation storage and can slash storage costs
  substantially as each eXFlash can replace 80 JBODs and associated
  hardware and cabling.
  </li>
  <li>FlexNode, a physical partitioning capability, allows
  organizations to change their systems configuration from one
  system to two distinct systems and back again as desired. This
  enables organizations to run infrastructure applications by day
  and larger batch jobs by night on the same system.
  </li>
</ul>
<p>
  The eX5 systems take advantage of integration with IBM middleware
  to create a virtualized environment providing a flexible, highly
  scalable system that can reduce the number of physical servers
  needed to support a given workload. IBM's Systems Director
  management suite has been upgraded to support eX5 technology and
  will allow users to pre-configure servers, remotely re-purpose
  systems, and set up automatic updates and recoveries. The company
  stated that its new eX5 servers are the result of a three-year
  engineering effort to improve the economics of operating
  enterprise-sized, x86-based systems.
</p>
<p>
  <strong>Pricing/Availability:</strong><br />
  The IBM System x3850 X5, BladeCenter HX5, and System x3690 X5 are
  being previewed this week at the CeBIT trade show in Germany and
  will be officially available later this month and throughout the
  year. No pricing details were released.
</p>
<p>
  <strong>Net/Net:</strong><br />
  At times it is difficult to get excited about Industry Standard
  x86-based servers. The market is saturated with solutions that
  seem to universally benefit from ever-increasing CPU performance
  combined with a price/performance ratio that continues to rise
  towards the stratosphere. All told, more applications are finding
  their way onto this platform every year as legacy UNIX and other
  systems are retired in favor of this widely deployed low
  acquisition cost option. The platform offers choice of operating
  system and components from thousands of suppliers, and now with
  virtualization, utilization is going up, and acquisition price
  points are going down. Overall, it sounds like a commodity
  market. So why get all worked up about a
  vendor&rsquo;s latest entry in this well populated
  market segment? The reasons are simple: this is NOT a commodity
  market, virtualization is here to stay, and disk drives are too
  darn slow.
</p>
<p>
  While x86 processors as a component could easily be considered a
  commodity, a processor alone does not make a server. All of the
  components on the motherboard and rack/chassis along with various
  interconnections have a substantial impact on the performance and
  capability of the server. While one industry-standard server
  would be expected to execute the same software as another, the
  performance and scalability of the systems is not automatically
  the same. Commodity CPU yes, commodity and hence undifferentiated
  server, no.
</p>
<p>
  The growth in x86 CPU performance is undeniable. Quad-core and
  higher systems with lightning-fast clock speeds have achieved an
  astonishing level of performance at very compelling price points.
  However, to effectively harness this performance, the system
  performance as a whole must be balanced across all of its
  component parts in order to cost-effectively support the
  application workload. As computational performance has risen,
  there has been a corresponding gap in overall system utilization
  as newer and faster systems are limited by the mundanity of
  relatively slow I/O access, memory swaps, disk reading and
  writing, network access, etc. To address this utilization gap,
  many have embraced virtualization to get more virtual servers out
  of the physical server. But this success in modestly raising CPU
  utilization has caused a new scaling constraint, one of limited
  memory.
</p>
<p>
  Virtualization allows many more logical servers and workloads to
  be discretely serviced by a physical server. However, each of
  these workloads requires RAM, and the total amount of RAM is
  limited by the number of DIMMs and memory interconnects to the
  CPU that can be installed on a motherboard. Historically this has
  limited most x86 servers to 256GB or less, a shortcoming that
  MAX5 seeks to address. By increasing the amount of RAM available
  to the CPU up to a maximum of 1536GB, the server can support a
  larger virtual machine footprint and hence more workloads. This
  can help make use of computational resources that are otherwise
  idle or saturated with workloads that are more memory- than
  computation-intensive. Increasing the yield of virtual servers
  supported per physical server can reduce software licensing fees
  for organizations with per-socket licensing regimes. The number
  of users supported on a server can increase, but without an
  increase in socket count and hence corresponding license expense.
  To our way of thinking, this gives eX5-based systems a compelling
  advantage over traditional solutions, one that not only is
  technically crafty, but yields financial dividends as well.
</p>
<p>
  Lastly, with increased computational prowess and sufficient
  memory in place, the last leg of the balancing trifecta becomes
  evident: access speed to out-of-memory storage. In the grand
  scheme of things, disk drives are just much slower than memory or
  CPU cache. Although many steps have been taken to improve
  spindle-based storage access speed, it still remains the turtle
  to the computational hare. Advances in flash technology have
  sought to address this reality, and this is where eXFlash plays
  its hand. Besides its higher IOP rating, each eXFlash can replace
  80 JBODs, which translates into a substantial reduction in
  energy, floor space, and wiring requirements. Again, the
  performance improvement is notable, but the underlying
  acquisition and operational economics are the most compelling
  aspects of this technology.
</p>
<p>
  So all told, we believe that eX5 illustrates once again that just
  because a server is based upon x86 processors it is not
  automatically a commodity solution. The unique scaling and
  performance technologies in these offerings serve notice that a
  holistic and balanced systems approach can yield very different
  results than a solution based simply upon assembling
  industry-standard technologies. We believe organizations that are
  turning to workload optimization and systems efficiency as part
  of their strategic IT course will likely find much to rejoice in
  with the latest eX5 servers. Likewise, for those who are merely
  seeking to achieve a higher degree of vertical scaling from x86
  solutions, eX5 redefines the current limitations on single system
  scaling in a notable fashion, one which we believe will be well
  received.
</p>

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            <author>Clay Ryder, Sageza Group, Inc.</author>
            <pubDate>Fri, 12 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11983/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Database Activity Monitoring Part 4 - Compliance and Technical Architecture</title>
            <link>http://www.it-analysis.com/r/c/11984/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley"><img border="0" src="http://www.it-analysis.com/images/people/small/nigel_stanley.gif" width="40" height="50" alt="Nigel Stanley" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley">Nigel Stanley</a>, <em>Practice Leader -  IT Security</em>, Bloor Research<br/>Posted: 12th March 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  This article explores the role of database activity monitoring in
  an overall compliance solution.
</p>
<p>
  <strong>Database Activity Monitoring and
  Compliance</strong><br />
  Organisations deploy DAM solutions for a number of reasons,
  ranging from compliance through to beefing up their overall
  security posture.
</p>
<p>
  Increasingly, compliance laws, rules and regulations are forcing
  organisations to have tighter control over their data and, more
  importantly, have a provable audit trail that can be signed off,
  if necessary, by appropriate organisational officers or
  executives.
</p>
<p>
  Sarbanes-Oxley, which has implications for organisations based in
  the United States or with a trading presence there, has a
  requirement that financial information is accurate, and a company
  executive will be expected to sign a statement to that effect.
  Although not specifically mandated, it makes sense to record
  database activity, especially if that data relates to financial
  information. Database activity monitoring will often be a useful
  addition to any compliance suite as it can provide a level of
  assurance that data usage is being monitored. For example, it
  could help enforce a separation of duties, preventing a DBA from
  viewing data they should not have access to during a database
  backup.
</p>
<p>
  PCI-DSS, the payment card industry standards for data security,
  place a set of requirements on credit card merchants to protect
  customer credit card details. PCI-DSS is reasonably proscriptive
  in its requirements, and merchants that fail to comply with the
  regulations face fines and possible exclusion from credit card
  networks. Database activity monitoring would be a useful adjunct
  to a merchant's information security setup, as out of course
  access to credit card data can be detected and prevented. For
  example, if a user normally accesses 10 credit card numbers at a
  time then the database activity monitoring system could raise an
  alert if they should access more than this number of card details
  in a database query.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</p>
<p>
  <strong>Database Activity MonitoringTechnical
  Architecture</strong><br />
  Database Activity Monitoring vendors each have their own
  preferred way of tracking database activity and will therefore
  implement slightly different architectures.
</p>
<p>
  A single appliance/single server architecture will provide a
  one-to-one mapping of a database server with a monitoring
  appliance, which, in turn, acts as both a sensor and collector of
  relevant data. This configuration would be suited to a small
  departmental database but may not be effective enough for larger
  database systems.
</p>
<p>
  A two tier architecture will consist of a centralised management
  server that aggregates information from a set of remote sensors
  or collection points. This provides a better degree of system
  scalability.
</p>
<p>
  A hierarchical architecture builds onto the two tier architecture
  and supports a larger number of sensors and collectors
  distributed across a large organisation or enterprise.&nbsp;
</p>
<p>
  <strong>Advanced Database Activity Monitoring
  Techniques</strong><br />
  Network monitoring is the process of monitoring all SQL traffic
  to a database. The advantage is that it can monitor multiple
  databases at any one time and keep track of all commands being
  sent across the network to its databases under scrutiny. It will
  not be able to detect database activity carried out by a user
  logged directly onto a database server via a local console but it
  is able to monitor encrypted connections if placed between the
  VPN and the database, at which point the SQL commands would be in
  plain text. Network monitoring places no overhead on the database
  so performance will not be adversely affected.
</p>
<p>
  Remote monitoring places a SQL collector on the database with
  administrative privileges and native database auditing is
  enabled. The collector will then aggregate all activity collected
  by the native database auditing tools or indeed any other
  database feature that may provide relevant or useful user
  activity based data. This type of monitoring will impose an
  overhead on the database as logging has been fully enabled on the
  database server, causing it to do more work. The benefits of this
  approach are that all database activity is collected, included
  that of any user logged directly into the server via a local
  console.
</p>
<p>
  Local agents can be installed on each database being monitored.
  These may or may not be successful in detecting all database
  activity dependent on how they have been configured and how close
  to the heart of the database they are allowed to sit. As the use
  of agents requires software to be loaded directly on a database
  server, and have an associated performance impact, they are not
  always widely regarded by normally very conservative database
  administrators. The upside is that a well coded and developed
  agent could detect all database activity with no need to turn on
  the local native auditing tools and may only adversely affect
  database performance by 27%. Of course the business will need to
  decide if any performance hit is acceptable against the data
  security risk.
</p>
<p>
  In reality, each organisation will need to determine which
  database activity monitoring solution architecture fits their
  purposes and whether a compromise will need to be achieved
  between security and performance. Indeed, many organisations will
  probably implement a mix of architectures across their databases
  being monitored.&nbsp;
</p>
<p>
  More advanced database activity monitoring solutions are
  increasingly moving into the realms of application monitoring as
  well as database monitoring. This requires a deeper understanding
  of application architectures and is only generally available for
  common enterprise solutions such as widely used HR, process
  management and enterprise resource planning systems. With
  appropriate hooks into client applications the monitoring
  software is even better positioned to see each and every action
  against a database.
</p>
<p>
  The next article will cover database activity monitoring for the
  business decision maker
</p>

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            <author>Nigel Stanley, Bloor Research</author>
            <pubDate>Fri, 12 Mar 2010 07:00:00 +0100</pubDate>
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        </item>
        <item>
            <title>TIBCO rolls out Spotfire 3.1 with spotlight on predictive analytics</title>
            <link>http://www.it-analysis.com/r/c/11981/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 11th March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  In a move to mainstream predictive analytics, TIBCO Software this
  week rolled out the latest version of its Spotfire platform.
</p>
<p>
  Dubbed Spotfire 3.1, the <a href=
  "http://money.cnn.com/news/newsfeeds/articles/marketwire/0593817.htm">
  latest iteration promises</a> a natural language statistical
  experience. Spotfire 3.1 aims to help anyone in an organization
  get fact-based answers to questions that help drive revenue.
</p>
<p>
  <a href=
  "http://www.it-director.com/business/quality/event.php?eve=460">The
  company says</a> its software is not just for analytics gurus but
  also marketing professionals, business development managers and
  others who need forward-looking business intelligence in a hurry.
  [TIBCO Software is a sponsor of BriefingsDirect podcasts.]
</p>
<p>
  "Unlike traditional business intelligence tools, which for the
  most part aggregate historical trends only, Spotfire 3.1 projects
  them forward with what-if scenarios," says <a href=
  "http://spotfireblog.tibco.com/?p=1683">Mark Lorion</a>, vice
  president of marketing for TIBCO Spotfire. "Anyone in the company
  can ask questions on demand and our analytics will provide future
  predictions based on behind-the-scenes data-driven methods. Users
  don't have to understand the methods. They just have to ask the
  questions&mdash;and they get answers instantly rather than
  waiting days like you would with today's business intelligence
  (BI) tools."
</p>
<p>
  <strong>Spotfire 3.1 in action</strong><br />
  Let&rsquo;s say you&rsquo;re trying to
  promote a new product in the consumer goods market. Spotfire 3.1
  lets you choose input variables based on what you suspect might
  be driving the advertisement response, such as price, discounts,
  packaged offers, age of the respondent or length of time as a
  customer. You would then press a button that asks, "Are these
  related?"
</p>
<p>
  After you push that button, Spotfire 3.1 works behind the scenes
  to run predictive models, using analytics and statistics to
  compile sensitivity analysis and correlations, then return a
  colorful graph that shows the response rate and which factors are
  most closely correlated to people clicking on your advertisement.
</p>
<p>
  While BI gives you historical data, the predictive analytics
  aspect of Spotfire 3.1 offers insights into what could happen
  next time you run a similar promotion. It can also help you
  fine-tune your promotions by targeting the customers that clicked
  on your ad, or offering different promotions to different
  audiences&mdash;and it does it almost instantly.
</p>
<p>
  Unlike traditional BI or static spreadsheets, Lorion says
  Spotfire 3.1 also includes conditional coloring and lasso and
  axis marking that allow for better data analysis of patterns,
  clusters and correlations among sets of variables. The software's
  multiple scale bar charts and combination bar and line plots
  offer analysis of unstructured, "free-dimensional" data to
  identify key outliers and trends amongst the data.
</p>
<p>
  &ldquo;IT organization and statistician groups
  aren&rsquo;t able to respond quickly enough to the
  many questions that arise from business users, so they go to
  their gut,&rdquo; Lorion says.
  &ldquo;Spotfire lets you make fact-based decisions
  rather than gut-based decisions.&rdquo;
</p>
<p>
  <strong>Predictive analytics challenges</strong><br />
  Of course, predictive analytics software is not a new concept,
  and Lorion admits that the predictions are only as good as the
  quality and breadth of the available data. But predictive
  analytics is gaining momentum in the enterprise marketplace.
</p>
<p>
  IBM bought predictive analytics firm SPSS last July for &#36;1.2
  billion. And IDC predicts the &#36;1.4 billion market for advanced
  analytics, of which predictive analytics is a subset, will grow
  10 percent annually through 2011. Despite tight IT budgets,
  Lorion is optimistic about the space and the
  company&rsquo;s offering.
</p>
<p>
  &ldquo;The economic downturn has been good for the
  analytics space because customers need to make reductions and
  predictions&mdash;but they need to be smart about
  it,&rdquo; Lorion says. &ldquo;Companies
  don&rsquo;t want to hire PhDs to make sense of their
  statistics. But we need to drive awareness of our product and
  educate the market that the power of predictive analytics
  isn&rsquo;t in the hands of only a couple of
  statisticians.&rdquo;
</p>
<p>
  Spotfire 3.1 works in tandem with Spotfire Application Data
  Services to let companies analyze data from various sources,
  including SAP NetWeaver BI, SAP ERP, Salesforce.com, Siebel
  eBusiness Applications, and the Oracle E-Business Suite.<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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<li><a href="http://www.it-analysis.com/form/private_message.php?cid=11981&ref=fd_ita_meta">Contact Dana Gardner (Private)</a></li><li>Social Bookmarks: <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11981&amp;title=TIBCO+rolls+out+Spotfire+3.1+with+spotlight+on+predictive+analytics">Delicious</a> | <a href="http://digg.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11981&amp;title=TIBCO+rolls+out+Spotfire+3.1+with+spotlight+on+predictive+analytics">Digg</a> | <a href="http://reddit.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11981&amp;title=TIBCO+rolls+out+Spotfire+3.1+with+spotlight+on+predictive+analytics">Reddit</a> | <a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11981">Facebook</a> | <a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11981&amp;title=TIBCO+rolls+out+Spotfire+3.1+with+spotlight+on+predictive+analytics">StumbleUpon</a></li></ul>
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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Thu, 11 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11981/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Cast Iron launches integration platform to help pull hybrid cloud models together</title>
            <link>http://www.it-analysis.com/r/c/11979/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 10th March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  In a move to tackle a persistent cloud computing challenge,
  <a href=
  "http://www.it-analysis.com/business/costs/content.php?cid=11210">
  Cast Iron Systems</a> just rolled out a new platform that aims to
  help companies large and small securely integrate public clouds,
  private clouds and on-premise applications.<br />
</p>
<p>
  Dubbed <a href=
  "http://www.castironsys.com/integration-solutions/index.html">OmniConnect</a>,
  the cloud integration solution offers a single platform rather
  than multiple products or on-premise tools to accomplish cloud
  integrations.<br />
</p>
<p>
  Five pillars undergird OmniConnect: complete integrations, a
  complete cloud experience, reusability of connectivity and
  processes, and portable, embeddable, and brandable environments,
  and centralized cloud management.<br />
</p>
<p>
  "Cloud application use is exploding, but just because you like
  Salesforce.com doesn't mean you are going to throw out SAP,
  Oracle or other applications you have on-premise. It's a hybrid
  world where companies have a combination of cloud and on-premise
  locations," says Chandar Pattabhiram, vice president of Channel
  and Product Marketing for Cast Iron Systems. "You don't maximize
  the value of your cloud applications unless you get all the data
  into it&mdash;so you need integration."<br />
</p>
<p>
  <strong>Complete integrations</strong><br />
  Integration can get complex in a hurry with a growing number of
  applications in the enterprise, such as Salesforce, Google Apps,
  WebEx and ADP. Companies could take a do-it-yourself approach but
  it won't scale over time. Companies could also use an on-demand
  vendor for cloud-to-cloud scenarios, or hire an on-premise
  integration firm. Cast Iron Systems, though, is pushing
  OmniConnect as a better solution.
</p>
<p>
  "Fifty-six percent of CIOs in a Gartner survey said they are
  transitioning away from the cloud because too many choices make
  it too difficult," Pattabhiram says. "Our new platform is meant
  to solve this problem by bridging the on-premise and cloud
  worlds. We offer complete integrations that include data
  migration, process integration, and UI mashup
  capabilities."<br />
  <br />
  OmniConnect, for example, lets SaaS applications access, cleanse,
  and synchronize data stored in legacy systems in real-time and
  completes processes such as quote-to-order, purchase-to-pay, and
  order-to-cash without leaving the Cast Iron OmniConnect
  environment. The platform can also mash up the data from
  disparate sources and display them in a single view without
  taking the data out of one application and putting it into
  another.
</p>
<p>
  Users can configure their integration processes in the cloud, run
  them in a multi-tenant cloud-based environment, and monitor all
  integrations from a single cloud-based console. And the Cast Iron
  Secure Connector aims to overcome data security issues by
  offering a secure channel that exchanges encrypted or firewalled
  data between enterprise applications and Cast
  Iron&rsquo;s multi-tenant cloud service.
</p>
<p>
  <strong>Reusability, portability and management</strong><br />
  Cast Iron also announced a new Connector Development Kit that
  works to streamline building connections to new applications and
  data sources. The kit allows IT gurus to re-use connectivity
  created in OmniConnect to snap in connections to public clouds,
  private clouds, and on-premise applications. OmniConnect also
  offers reusable templates of the most common processes.<br />
</p>
<p>
  Portability is another feature that Cast Iron is boasting about.
  The software lets users make integrations or the entire
  OmniConnect portable into any public cloud, private cloud or
  on-premise data center environment. Infrastructure providers can
  also embed and brand the platform as their own
  integration-as-a-service offering. ADP, Dell and Cisco are
  already reselling the service.
</p>
<p>
  There is significant value in having one platform rather than
  multiple solutions to bridge private cloud, public cloud and
  on-premise applications.<br />
</p>
<p>
  Finally, a cloud-based management console makes it possible for
  users to monitor multiple integrations across customer
  deployments in a single location. Management APIs are available
  for IT and SaaS providers to view the monitoring data within
  their private or public clouds. Cast Iron also announced support
  for Amazon Web Services customers through
  integration-as-a-service.<br />
  <br />
  "Security and integration are the two biggest concerns cited in
  Gartner's study," says Pattabhiram. "That's why you see
  mega-brands partnering with us. They want to have an enterprise
  grade solution to help their customers adopt their cloud
  applications. There is significant value in having one platform
  rather than multiple solutions to bridge private cloud, public
  cloud and on-premise applications."<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Wed, 10 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11979/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Keynoting at CloudSlam '10</title>
            <link>http://www.it-analysis.com/r/c/11980/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/102/neil_ward_dutton.php?ref=fd_ita_meta" title="View profile for Neil Ward-Dutton"><img border="0" src="http://www.it-analysis.com/images/people/small/neil_ward_dutton.gif" width="40" height="50" alt="Neil Ward-Dutton" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/102/neil_ward_dutton.php?ref=fd_ita_meta" title="View profile for Neil Ward-Dutton">Neil Ward-Dutton</a>, <em>Research Director</em>, MWD Advisors<br/>Posted: 9th March 2010<br/>This work is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/uk/" rel="external" title="Learn About the Creative Commons License">Creative Commons License</a></td><td><a href="http://www.it-analysis.com/about/company/23/mwd_advisors.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/mwd_advisors.gif" width="88" height="33" alt="Logo for MWD Advisors" /></a></td></tr></table></div>

<p>
  Just a quick note to say that I'm honoured to have been asked to
  provide a keynote presentation at the upcoming <a href=
  "http://cloudslam10.com/">CloudSlam 10</a> virtual conference
  being held from March 23-25.
</p>
<p>
  My presentation is scheduled for 11am ET / 8am PT on March 23rd
  and is titled Cloud forecasting: models, predictions, pitfalls
  and planning. <a href="http://www.it-analysis.com/xurl.php?cid=11980&amp;ref=fd_ita_meta&amp;url=http://bit.ly/c2tl1i">More details are
  available here</a>. I'm also moderating a panel with some IBM
  folks at 4pm ET / 1pm PT on March 23rd, which should be fun
  (though it'll be 9pm for me, so if I jabber it's because I've had
  too much coffee ;-)
</p>
<p>
  Last year's event was a pretty big success by all accounts, so
  I'm really excited to be taking part. I hope to see you there!
</p>
<p>
  In the meantime&mdash;if you'd like to see a preview of some of
  what Ill be talking about (obviously I'll be mixing it up a bit
  for CloudSlam) then you should check out our own virtual Cloud
  event, <a href=
  "http://www.mwdadvisors.com/events/cloud2010/">available
  on-demand here</a>. It's free&mdash;you only need Guest Pass
  access to our research library to access the content. I'd love to
  hear what you think about the research we're doing in this area.
</p>
<p>
  <img src=
  "http://feeds.feedburner.com/~r/ITbizalignment/~4/Y-vMWXgPhYs"
  alt="Y-vMWXgPhYs" width="1" height="1" />
</p>

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<li><a href="http://www.it-analysis.com/form/tell_a_friend.php?cid=11980&type=content&ref=fd_ita_meta">Send Page Referral</a></li>
<li><a href="http://www.it-analysis.com/form/private_message.php?cid=11980&ref=fd_ita_meta">Contact Neil Ward-Dutton (Private)</a></li><li>Social Bookmarks: <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FMWD+Advisors%2F2010%2F3%2Fkeynoting_at_cloudslam_10.html&amp;title=Keynoting+at+CloudSlam+%2710">Delicious</a> | <a href="http://digg.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FMWD+Advisors%2F2010%2F3%2Fkeynoting_at_cloudslam_10.html&amp;title=Keynoting+at+CloudSlam+%2710">Digg</a> | <a href="http://reddit.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FMWD+Advisors%2F2010%2F3%2Fkeynoting_at_cloudslam_10.html&amp;title=Keynoting+at+CloudSlam+%2710">Reddit</a> | <a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FMWD+Advisors%2F2010%2F3%2Fkeynoting_at_cloudslam_10.html">Facebook</a> | <a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FMWD+Advisors%2F2010%2F3%2Fkeynoting_at_cloudslam_10.html&amp;title=Keynoting+at+CloudSlam+%2710">StumbleUpon</a></li></ul>
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            <author>Neil Ward-Dutton, MWD Advisors</author>
            <pubDate>Tue, 09 Mar 2010 16:34:33 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11980/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>What is Social Media Management, and Why Should You Care?</title>
            <link>http://www.it-analysis.com/r/c/11977/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15395/laurie_mccabe.php?ref=fd_ita_meta" title="View profile for Laurie McCabe"><img border="0" src="http://www.it-analysis.com/images/people/small/laurie_mccabe.gif" width="40" height="50" alt="Laurie McCabe" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15395/laurie_mccabe.php?ref=fd_ita_meta" title="View profile for Laurie McCabe">Laurie McCabe</a>, <em>Partner</em>, Hurwitz &amp; Associates<br/>Posted: 9th March 2010<br/>Copyright Hurwitz &amp; Associates &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/2/hurwitz_associates.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/hurwitz_associates.gif" width="88" height="33" alt="Logo for Hurwitz &amp; Associates" /></a></td></tr></table></div>

<p>
  <strong>What is Social Media Management?</strong><br />
  As described in the column <a href=
  "http://www.it-analysis.com/business/content.php?cid=11457">What
  is Social Networking, and Why Should You Care?</a>,
  Internet-based social media make it easier for people to listen,
  interact, engage and collaborate with each other. But, as the
  volume of social media venues and conversations rises, it quickly
  becomes a time and labor intensive process to effectively track,
  converse, monitor and manage them.
</p>
<p>
  Social media management solutions can help you manage outbound
  and incoming online interactions&mdash;along with other marketing
  activities&mdash;in a more efficient manner. They streamline and
  consolidate how you listen to and participate in relevant
  conversations in the different places theyre taking
  place&mdash;blogs, social networks like Twitter or Facebook, and
  other public and private web communities and sites. They help you
  to more easily monitor what people are saying about your
  business, and by automating the process of delivering your
  outgoing messages through multiple social media outlets
  simultaneously, help you to amplify your social media presence
  across several social media sites.
</p>
<p>
  Social media management tools can also help you to integrate
  social media activities with other marketing programs. These can
  include both other online activities, such as web site, search
  engine marketing campaigns, contact management systems, and email
  marketing, as well as offline marketing, such as events or white
  papers.
</p>
<p>
  <strong>Why Should You Care?</strong><br />
  We all know how important word of mouth is, and social media is
  like word of mouth on steroids. As a business, it's vital to tap
  into and join online conversations, not only about your brand,
  but also those about your competitors, your industry and your
  areas of expertise.
</p>
<p>
  Even if you havent launched an outbound social media strategy,
  you to keep a pulse on what people are saying&mdash;good or
  bad&mdash;about your company, competitors and major trends. And,
  by representing your company in a positive, authentic way, you
  can build credibility for your expertise and business, and link
  to customers and prospects quickly. You can also help mitigate
  damage should negative conversations about your company emerge by
  proactively responding to complaints. Social media can also steer
  people to your other marketing programs, where its easier to
  individually track and manage individual customer and prospect
  interactions.
</p>
<p>
  Done right, social media can help you better understand prospect
  and customer needs, and increase visibility and generate leads.
  But it takes a lot of time and energy to stay on top of all of
  this in a manual, piecemeal fashion. Think about the time it
  takes to just to cover some of the basics, such as:
</p>
<ul>
  <li>Creating content in multiple places, such as a blog, Twitter,
  a Facebook page, etc., and monitor and scan the views, decide
  what comments to approve, and respond to replies on these sites.
  </li>
  <li>Scanning Twitter followers for conversations you may want to
  join, or checking your RSS reader subscriptions for relevant
  articles and new ideas.
  </li>
  <li>Checking Google Alerts to see when and where your business is
  mentioned on the Web.
  </li>
  <li>Creating and monitoring a community and topics on a site such
  as Facebook or LinkedIn.
  </li>
</ul>
<p>
  Now think about the fact that the social media to do list is only
  going to grow. And while you are building goodwill, relationships
  and awareness, it's difficult to measure short-term payback on
  social media efforts. And you can't abandon other marketing
  activities&mdash;web site, search engine marketing, email
  marketing, etc. and contact and sales management. Social media
  management tools give you a way to get your arms around the
  many-headed social media Hydra by streamlining and integrating
  customer interactions across multiple marketing venues.
</p>
<p>
  <strong>What to Consider</strong><br />
  There are dozens, if not hundreds of solutions out there that let
  you manage/integrate different slices of the social media pie,
  but we are still searching for the Holy Grail in this relatively
  new area. However, I've spotted a few vendors that have put
  together some more comprehensive solutions designed and priced
  specifically for small business budgets, including:
</p>
<ul>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.batchblue.com">BatchBlue's</a> BatchBook, a
    "social CRM" offering that integrates contact, sales and social
    media feeds, with mobile versions for iPhone and BlackBerry.
    The social media integration is cool&mdash;after you enter
    social media feeds from Twitter, blogs, LinkedIn, etc. on a
    contact record, you automatically see a contact's social
    networking profile, and the last three posts, tweets and/or
    other entries when you open the record so that you can keep a
    pulse on customers and prospects. With lists and reports, you
    can build lists, or create customized reports. BatchBook
    integrates with Mailchimp so you can send email newsletters to
    your lists. BatchBlue gives all new users a minimum of 2 hours
    of 1&ndash;1 consulting time to help them get productive as
    quickly as possible. Pricing ranges from &#36;9.95 to &#36;99.95 a
    month, based on the number of users, storage, and 1&ndash;1
    consultation time you need. My take is that BatchBlue is a
    great solution for tech-savvy small businesses, especially
    services businesses where every relationship counts.
  </li>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.cloudprofile.com">CloudProfile</a> gives
    SMBs a unified content publishing and social media hub and web
    presence, which businesses can use standalone in place of web
    site, or with their existing web site. You create an online
    profile, which enables your business to get found in search
    engines like Google, business directories, and on social
    networks. It helps you find and connect with customers on
    Twitter and Facebook, and offers tools such as click-to-call,
    text messaging and e-mail marketing to help you stay connected
    with customers. CloudProfile provides built-In reports and
    connect to Google Analytics. The company plans to add PayPal
    and Amazon checkout and appointment scheduling soon. Pricing
    starts at &#36;14.95 a month. A very good choice for the
    approximately 40% of small businesses that don't yet have a web
    site&mdash;gives you an online presence plus social
    capabilities.
  </li>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.hubspot.com">HubSpot</a> helps companies
    create, optimize and promote their content. HubSpot features a
    blogging platform and a content management system, and tools to
    help analyze your marketing reach via blogs, leads, Facebook
    and Twitter accounts. It provides links to conversations across
    the Internet related to your business keywords in one tidy
    dashboard. The Web Voter feature enables you to create a social
    news page on your site, where users can submit links and vote
    on them&mdash;creating an activity hub for discussion of hot
    issues. HubSpot also provides Keyword, Page and Link Graders,
    to help optimize search result rankings. Optional integration
    with <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.Salesforce.com/">Salesforce.com</a>
    CRM is available. HubSpot charges an initial &#36;500 start up fee,
    and ongoing pricing starts at &#36;250 per month. It also offers a
    number of free tools, including Graders for web sites, press
    releases, blogs, etc. HubSpot, who we interviewed for a
    <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.smb-gr.com/market-definition/smb-spotlight/">
    video</a> a couple of weeks ago, provides a very comprehensive
    solution for both small and medium businesses.
  </li>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11977&amp;ref=fd_ita_meta&amp;url=http://www.zooloo.com/">ZooLoo</a> provides a one-stop
    shop to get an online presence and manage social media
    interactions&mdash;including domain name registration, web site
    creation, a blogging platform, SEO tools, privacy controls,
    storage, and tools to connect across social networking
    sites&ndash;along with a personal dashboard to manage all of
    it. Some tools, such as the Graffiti blogging platform that
    lets you share posts across your social networks, are free.
    ZooLoo charges for other things, such as domain registration,
    web sites and privacy controls. ZooLoo&rsquo;s
    fee-based services range in price from &#36;1.99 to &#36;9.99 per
    month. Although most of it&rsquo;s current users are
    consumers, ZooLoo is a great fit for entrepreneurs&mdash;and
    the Facebook-like interface makes it easy for anyone to get the
    hang of.
  </li>
</ul>
<p>
  As you can see, these companies come at the social media
  management conundrum from different angles. So as you evaluate
  these and other offerings, think about what is most critical to
  your business. What are your key objectives for your social media
  investments? Where do you spend the most time manually scanning,
  managing, updating and integrating across social media streams
  and more structured marketing activities? Where are the gaps?
  There is no one-size fits all, so start with your own
  requirements and objectives to help start taming the social media
  Hydra.
</p>
<p>
  (Originally published on March 4, 2010, in Small Business
  Computing)
</p>

<p>Useful Links:<ul><li><a href="http://www.it-analysis.com/form/comment.php?cid=11977&ref=fd_ita_meta">Post Comment</a> | <a href="http://www.it-analysis.com/r/c/11977/f/fd_ita_meta#comment">Read Comments</a> </li>
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<li><a href="http://www.it-analysis.com/form/private_message.php?cid=11977&ref=fd_ita_meta">Contact Laurie McCabe (Private)</a></li><li>Social Bookmarks: <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FLaurie_McCabe%2F2010%2F3%2Fwhat_is_social_media_management_an_.html&amp;title=What+is+Social+Media+Management%2C+and+Why+Should+You+Care%3F">Delicious</a> | <a href="http://digg.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FLaurie_McCabe%2F2010%2F3%2Fwhat_is_social_media_management_an_.html&amp;title=What+is+Social+Media+Management%2C+and+Why+Should+You+Care%3F">Digg</a> | <a href="http://reddit.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FLaurie_McCabe%2F2010%2F3%2Fwhat_is_social_media_management_an_.html&amp;title=What+is+Social+Media+Management%2C+and+Why+Should+You+Care%3F">Reddit</a> | <a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FLaurie_McCabe%2F2010%2F3%2Fwhat_is_social_media_management_an_.html">Facebook</a> | <a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FLaurie_McCabe%2F2010%2F3%2Fwhat_is_social_media_management_an_.html&amp;title=What+is+Social+Media+Management%2C+and+Why+Should+You+Care%3F">StumbleUpon</a></li></ul>
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            <author>Laurie McCabe, Hurwitz and Associates</author>
            <pubDate>Tue, 09 Mar 2010 10:23:52 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11977/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Inspiring Launch of Apps for Good</title>
            <link>http://www.it-analysis.com/r/c/11978/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/47/peter_abrahams.php?ref=fd_ita_meta" title="View profile for Peter Abrahams"><img border="0" src="http://www.it-analysis.com/images/people/small/peter_abrahams.gif" width="40" height="50" alt="Peter Abrahams" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/47/peter_abrahams.php?ref=fd_ita_meta" title="View profile for Peter Abrahams">Peter Abrahams</a>, <em>Practice Leader -  Accessibility and Usability</em>, Bloor Research<br/>Posted: 8th March 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  On Wednesday 3 March 2010 I attended the inspiring launch of
  <a href="http://www.it-analysis.com/xurl.php?cid=11978&amp;ref=fd_ita_meta&amp;url=http://appsforgood.org/about/">Apps for Good</a> in
  Tulse Hill, Lambeth, South London.
</p>
<p>
  Apps for Good is a project that will provide an environment for
  young people in the community to analyse issues that effect their
  lives and then design and develop digital applications to improve
  their reality.
</p>
<p>
  The program is being run by CDI Europe based on techniques
  developed over the last 15 years. CDI started in deprived
  communities in Rio de Janeiro and now has hundreds of centres
  across South America, the Middle East, North Africa and now
  Europe, and is planning to expand into southern Africa and India.
</p>
<p>
  The project is expected to have multiple beneficial effects:
</p>
<ul>
  <li>The availability of useful applications relevant to the needs
  of the local community.
  </li>
  <li>Increased understanding of the issues that effect young
  people and the wider community.
  </li>
  <li>Encourage the use of information technology within the
  community by demonstrating the benefits and thereby increase
  digital inclusion.
  </li>
  <li>The participants will gain transferable skills related to
  working in groups, working in projects, analysis, design,
  development and promotion of solutions.
  </li>
  <li>Improve the self awareness and motivation of the
  participants.
  </li>
  <li>Proof that the process works in the UK environment with the
  intent that it will be replicated in other centres across the UK
  and Europe.
  </li>
</ul>
<p>
  I am excited by this project because I recognise the importance
  of digital technology to the UK and the need to ensure that young
  people are enthused and involved. On a personal level I realise
  that, as I move into retirement, the quality of my life will
  become dependent on both younger people around me and the
  innovative and effective use of technology.
</p>
<p>
  As my regular readers will know my main interest is in
  accessibility: computing for people with disabilities. I see Apps
  for Good having the potential to address issues in this area in
  two ways. Either the young people will recognise the issue of
  digital exclusion of people with disabilities (along with the
  elderly, or people whose first language is not English) and
  create applications to help them. Or centres will be set up
  specifically for people with disabilities to create their own
  solutions. This has already happened in South America.
</p>
<p>
  Congratulations and good luck to everyone involved in the
  instigation and running of this project:
</p>
<ul>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11978&amp;ref=fd_ita_meta&amp;url=http://www.high-trees.org/">High Trees Development
    Trust</a> in Tulse Hill, South London where the first UK centre
    is housed.
  </li>
  <li>
    <a href="http://www.it-analysis.com/xurl.php?cid=11978&amp;ref=fd_ita_meta&amp;url=http://cdieurope.eu/">CDI Europe</a> who provide the
    knowledge and skills in running similar projects.
  </li>
  <li>
    <a href=
    "http://content.dell.com/us/en/corp/d/corp-comm/global-giving.aspx">
    Dell YouthConnect</a> that supplied the computers and some
    professional support.
  </li>
</ul>
<p>
  If this first pilot in High Trees goes welland I am convinced
  that it willthen there will be a demand and a desire to replicate
  it rapidly around the UK and other European countries. I urge
  everyone in the British ICT community to think how they could
  support this initiative: by providing equipment or volunteers to
  help with the project, but also thinking how they can provide
  support to the young people to build on the skills and solutions
  they have developed.
</p>

<p>Useful Links:<ul><li><a href="http://www.it-analysis.com/form/comment.php?cid=11978&ref=fd_ita_meta">Post Comment</a> | <a href="http://www.it-analysis.com/r/c/11978/f/fd_ita_meta#comment">Read Comments</a> </li>
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            <author>Peter Abrahams, Bloor Research</author>
            <pubDate>Mon, 08 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11978/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Can Novell thrive by being a jack of all trades?</title>
            <link>http://www.it-analysis.com/r/c/11976/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/97/bob_tarzey.php?ref=fd_ita_meta" title="View profile for Bob Tarzey"><img border="0" src="http://www.it-analysis.com/images/people/small/bob_tarzey.gif" width="40" height="50" alt="Bob Tarzey" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/97/bob_tarzey.php?ref=fd_ita_meta" title="View profile for Bob Tarzey">Bob Tarzey</a>, <em>Service Director</em>, Quocirca<br/>Posted: 8th March 2010<br/>Copyright Quocirca &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/20/quocirca.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/quocirca.gif" width="88" height="33" alt="Logo for Quocirca" /></a></td></tr></table></div>

<p>
  Any business likes to claim to be number one at something; the
  biggest pet-shop in town, the largest office productivity
  application provider globally, the only telco that provides both
  mobile and broadband in your area.
</p>
<p>
  To this end categories are often invented to suit the business
  "This is the only shop in town where you can buy sweets, records,
  magazines, kitchen accessories and have a cup of coffee". This is
  an attempt to characterise the now defunct Woolworths in the
  UK&mdash; trying to be all things to all people was not
  distinctive enough to save it in the face of the recession.<br />
</p>
<p>
  One IT vendor that faces such a problem is Novell. It once had a
  clear market-leading position&mdash;in the 1980s and early 1990s
  Novell's NetWare network operating system was the network
  operating system of choice for sharing files among workgroups.
  The ascendancy of Windows, Linux, the IP protocol, among other
  things, led to a fall in demand for NetWare and left Novell
  seeking a new identity.<br />
</p>
<p>
  Unlike Woolworths (in the UK at least) Novell is still with us
  and doing OK; it has &#36;1bn in cash and, although sales shrunk a
  little in Q1 2010, profits and earnings per share doubled. A sign
  of a business managed well in tight times?<br />
</p>
<p>
  Novell's main problem is getting the message out there about what
  it is and what it stands for. This is hard because the reality is
  that Novell is not number one in any of its core markets. Since
  the decline of its NetWare business Novell has survived by
  building up four new product lines.
</p>
<ol>
  <li>It has a commercial distribution of Linux through its
  acquisition of SUSE back in 2003. A strong and growing business
  to be in, Novell has achieved particular success in the public
  sector, where open source is becoming more and more attractive as
  budgets are squeezed. Novell is helped by partnerships with
  Microsoft and IBM, but it remains number two to Red Hat (and, in
  the datacentre, Linux is still number two to Microsoft Windows
  Server).
  </li>
  <li>It has maintained a long-term presence in the identity and
  access management (IAM) market, but this remains fragmented;
  directory management is dominated by Microsoft Active Directory,
  the Oracle/Sun merger has bought together two strong players in
  access security and there are many others including IBM, CA and
  EMC/RSA.
  </li>
  <li>Through its acquisition of Plate Spin in 2008, Novell entered
  the configuration management database (CMDB) market; but again
  there are a number of major players in the mid-market including
  HP, IBM and VMware.
  </li>
  <li>Finally it is in the business of measuring and monitoring IT
  systems and performance with tools from a number of areas
  including its acquisitions of e-Securities/Sentinel in 2006 and
  Managed Objects in 2008. Again a fragmented market with lots of
  players.
  </li>
</ol>
<p>
  Novell has made it clear that it is a software products company
  by divesting itself of its services arm in 2008 (the results of a
  2001 acquisition of Cambridge Technology Partners). So, it may be
  that Novell can claim to be the worlds number one supplier of
  Linux/IAM/CMDB/measurement and monitoring products, but such a
  Woolworths-style proposition is confusing and will not gain
  traction.<br />
</p>
<p>
  A better approach is to take a recognised market requirement and
  build a value proposition to address it drawing on relevant
  components from a broad product portfolio. This is what Novell is
  doing with its <a href=
  "http://www.novell.com/intelligent-workload-management/?cm_sp=Orchestra+Seat-_-Intelligent+Workload+Management-_-/intelligent-workload-management/">
  Intelligent Workload Management</a> initiative. IWM aims to
  address the problem of securely managing workloads across dynamic
  IT infrastructure (think virtualisation and cloud computing). It
  requires elements of IAM, CMDB, measurement and monitoring.
  Identify with an emerging category well enough and perhaps Novell
  can be the thought leader, as it is attempting with the web site
  <a href=
  "http://www.intelligentworkloadmanagement.com">http://www.intelligentworkloadmanagement.com</a>
  and, if that works, even market leader in the long term.<br />
</p>
<p>
  However, Novell should not lose sight of where its revenue is
  coming from right now. At the end of the day, there is nothing
  wrong in being number two or three in a market if you serve it
  well and address niche requirements. A siloed approach focused on
  a variety of core businesses, doing a good job in each, providing
  the products and expertise that buyers want and keeping the
  leaders on their toes, remains a viable approach for any vendor
  with a mixed bag of products&mdash;even if they are not the
  market leader in any one area.<br />
</p>

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            <author>Bob Tarzey, Quocirca</author>
            <pubDate>Mon, 08 Mar 2010 06:23:21 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11976/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Are multi-touch surfaces heading your way?</title>
            <link>http://www.it-analysis.com/r/c/11975/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/16160/david_tebbutt.php?ref=fd_ita_meta" title="View profile for David Tebbutt"><img border="0" src="http://www.it-analysis.com/images/people/small/david_tebbutt.gif" width="40" height="50" alt="David Tebbutt" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/16160/david_tebbutt.php?ref=fd_ita_meta" title="View profile for David Tebbutt">David Tebbutt</a><br/>Posted: 6th March 2010<br/>Copyright  &copy; 2010</td></tr></table></div>

<p>
  In the days of black screens and green type, the arrival of
  colour was somewhat puzzling. If computers had got us so far
  without colour, who'd want it? Everyone, it seems.
</p>
<p>
  Then came windows, icons, mice and pointers. Again, we were all
  happy with what we had. Why rewrite everything for some gimmicky
  whizzbang interface? As soon as you used an Apple Mac, you knew
  the answer. Ordinary people were suddenly able to do
  extraordinary things. But it wasn't until 11 years later when
  Microsoft finally got its act together with Windows 95, that this
  interface started to become more or less ubiquitous.
</p>
<p>
  And there we've stalled for 26 or 15 years, depending whether
  you're a Mac or a PC fan. It works. Who wants more? Well, since
  the time the Macintosh came out, inventors have toiled in labs to
  bring us a more natural, direct, interface based on fingers,
  hands and, in the case of horizontal displays, objects placed on
  the screen. In recent years pioneering companies like Perceptive
  Pixel, Apple and Microsoft have been selling multi-touch surface
  devices.
</p>
<p>
  In the abstract, it all sounds jolly fine (apart from the
  potential for the unselfish sharing of germs). You can access,
  open, expand, move, rotate and contract information artefacts
  right there on the screen. They could be images or documents
  inside the computer. Some of the systems can even interact with
  other things lying on the screen's surface. The external
  artefacts might be coded underneath so the system knows what to
  do with them or they could be simple things like business cards
  or other documents, which can be scanned. In one case, a library
  in Delft would whizz up pictorial information about your post
  code as it read your library card (<a href=
  "http://www.vimeo.com/5643953" title=
  "Koen Rotteveel demonstrating his cultural heritage browser">video
  here</a>). The Microsoft Surface can recognise and communicate
  with a suitably enabled mobile phone. It can show the contents of
  your mobile phone in a notebook. Just slide items to and from the
  on-screen notebook, in order to update the phone contents.
</p>
<p>
  You could throw a keyboard up or, indeed, a facsimile of any kind
  of device but the main potential at the moment seems to be
  exploration, manipulation and mark-up. Fingers are better at some
  things but certainly not everything. However, if your
  organisation needs to surface information to any audience,
  regardless of their computer skills or application knowledge,
  then this might be a better way to do it than the usual single
  touch, keyboard or mouse controls.
</p>
<p>
  The Hard Rock Café in Las Vegas has a number of Microsoft Surface
  tables through which visitors can browse a growing part of the
  company's collection of rock memorabilia. The National Library of
  Ireland uses the same product to show rare books and manuscripts
  which would otherwise be kept from public view due to their
  fragility or value. The US military uses Perceptive Pixel's huge
  displays for God-knows-what but you can bet that some of it
  involves 3-D terrain, flying things and weapons. Then Apple, of
  course, has made the iPhone exceedingly sexy with its own
  gestural controls.
</p>
<p>
  While the technolgy and the functions are intriguing and
  seductive, the question is whether they give sufficient advantage
  over what's being used today. They cannot replace the present
  range of control devices except in special application-specific
  situations. Just as mice and pointers didn't replace keyboards,
  nor will multi-touch replace current devices. They may complement
  them though, especially as they become part of the repertoire of
  the everyday laptop or PC.
</p>
<p>
  Whenever new technologies come along, it's quite often the user
  department that takes them on board, side-stepping IT if
  possible. We saw it with PCs and spreadsheets. We saw it again
  with desktop publishing. And again with mobile phones and PDAs.
  But, eventually, either the users or the organisation realise
  that the greater benefit comes from integration. IT represents
  the great archive in the sky to which and from which intellectual
  artefacts can be stored and retrieved. And, once IT is involved,
  more things become possible; using the mobile phone as a
  terminal, access to and re-use of materials produced elsewhere in
  the company and, in the case of multi-touch, delivering the
  contents of information stores to the devices. Museums and
  libraries are, perhaps, obvious examples but some users would
  value a natural way to get at and drill into, say, statistical
  information by geography or find and explore whatever today's
  equivalent of a blueprint is.
</p>
<p>
  Right now, you might see these multi-touch surface devices as a
  bit of a curiosity but, just as the mouse (first publicly
  demonstrated in 1968) moved into the mainstream eventually, so
  these things may become important to you and your
  organisation.<em><br /></em>
</p>
<p>
  <em>If you're interested, a great place to mug up on the
  background is Bill Buxton's <a href=
  "http://www.billbuxton.com/multitouchOverview.html" title=
  "Bill Buxton's Multi-Touch Overview">Multi-Touch
  overview</a>.</em>
</p>
<p>
  <img src=
  "http://feeds.feedburner.com/~r/typepad/dytn/~4/jaj3T0E20Zw" alt=
  "jaj3T0E20Zw" width="1" height="1" />
</p>

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            <author>David Tebbutt</author>
            <pubDate>Sat, 06 Mar 2010 04:26:39 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11975/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>My Take on the SAS Analyst Conference</title>
            <link>http://www.it-analysis.com/r/c/11974/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/70/dr_fern_halper.php?ref=fd_ita_meta" title="View profile for Dr Fern Halper"><img border="0" src="http://www.it-analysis.com/images/people/small/dr_fern_halper.gif" width="40" height="50" alt="Fern Halper" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/70/dr_fern_halper.php?ref=fd_ita_meta" title="View profile for Dr Fern Halper">Dr Fern Halper</a>, <em>Partner</em>, Hurwitz &amp; Associates<br/>Posted: 5th March 2010<br/>Copyright Hurwitz &amp; Associates &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/2/hurwitz_associates.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/hurwitz_associates.gif" width="88" height="33" alt="Logo for Hurwitz &amp; Associates" /></a></td></tr></table></div>

<p>
  I just got back from the <a href="http://www.it-analysis.com/xurl.php?cid=11974&amp;ref=fd_ita_meta&amp;url=http://www.sas.com">SAS</a>
  analyst event that was held in Steamboat Springs, Colorado. It
  was a great meeting. Here are some of the themes I heard over the
  few days I was there:
</p>
<p>
  <strong>SAS is a unique place to work.</strong><br />
  Consider the following: SAS revenue per employee is somewhat
  lower than the software industry average because everyone is on
  the payroll. That's right. Everyone from the grounds keepers to
  the health clinic professionals to those involved in advertising
  are on the SAS payroll. The company treats its employees very
  well, providing fitness facilities and on-site day care (also on
  the payroll). You don't even have to buy your own coffee or soda!
  The company has found that these kinds of perks have a positive
  impact. SAS announced no layoffs in 2009 and this further
  increased morale and productivity. The company actually saw
  increased profits in 2009. Executives from SAS also made the
  point that even thought they might have their own advertising,
  etc. they do not want to be insular. The company knows it needs
  new blood and new ideas. On that note, check out the next two
  themes:
</p>
<p>
  <strong>Innovation is very important to SAS.</strong><br />
  Here are some examples:
</p>
<ul>
  <li>Dr. Goodnight gave his presentation using the latest version
  of the SAS BI dashboard, which looked pretty slick.
  </li>
  <li>SAS has recently introduced some very innovative products and
  the trend will continue. One example is its social network
  analysis product that has been doing very well in the market. The
  product analyzes social networks and can, for example, uncover
  groups of people working together to commit fraud. This product
  was able to find &#36;32M in welfare fraud in several weeks.
  </li>
  <li>SAS continues to enhance its UI, which it has been beat up
  about in the past. We also got pre-briefed on some new product
  announcements that I can't talk about yet, but other analysts did
  tweet about them at the conference. There were a lot of tweets at
  this conference and they were analyzed in real time.
  </li>
</ul>
<p>
  <strong>The partnership with Accenture is a meaningful
  one.</strong><br />
  SAS execs stated that, although they may not have that many
  partnerships, they try to make the ones they have very real.
  While, on the surface, the recent announcement regarding the
  Accenture SAS Analytics Group might seem like a 'me too' after
  IBM BAO, it is actually different. Accenture's goal is transform
  the front office, like ERP/CRM was transformed. It wants to,
  "Take the what and turn it into so what and now what?" It views
  analytics not simply as a technology, but a new competitive
  management science that enables agility. It obviously won't
  market it that way as the company takes a business focus. Look
  for the Accenture SAS Analytics Group to put out services such as
  Churn management as a service, Risk and fraud detection as a
  service. They will operationalize this as part of a business
  process.
</p>
<p>
  <strong>The Cloud!</strong><br />
  SAS has a number of SaaS offerings in the market and will, no
  doubt, introduce more. What I found refreshing was that SAS takes
  issues around SaaS very seriously. You'd expect a data company to
  be concerned about their customers' data and they are.
</p>
<p>
  <strong>Best line of the conference</strong><br />
  SAS is putting a lot of effort into making its products easier to
  use and that is a good thing. There are ways to get analysis to
  those people who aren't that analytical. In a discussion about
  the skill level required for people to use advanced analytics,
  however, one customer commented, "Just because you can turn on a
  stove doesnt mean you know how to cook". More on this in another
  post.
</p>

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            <author>Dr Fern Halper, Hurwitz and Associates</author>
            <pubDate>Fri, 05 Mar 2010 14:40:38 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11974/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Survey: IT executives experimenting with mostly 'private' cloud architectures</title>
            <link>http://www.it-analysis.com/r/c/11955/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 4th March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  If you want a realistic view of cloud computing
  adoption&mdash;along with an understanding of what motivates IT
  executives to invest the cloud, what concerns remain, and what
  initiatives are planned&mdash;you can&rsquo;t limit
  your frame to a single industry. The full picture only becomes
  clear through a cross section of research, manufacturing,
  government and education fields.
</p>
<p>
  That&rsquo;s the approach Platform Computing took at a
  recent supercomputing conference. The company late last year
  surveyed 95 IT executives across a number of fields to offer
  insight into how organizations are experimenting with cloud
  computing and how they view the value of private clouds.
  [Disclosure: Platform Computing is a sponsor of BriefingsDirect
  podcasts.]
</p>
<p>
  The results: Nearly 85 percent intend to keep their cloud
  initiatives within their own firewall.
</p>
<p>
  &ldquo;When deploying a private cloud, organizations
  will need a management framework that can leverage existing
  hardware and software investments and support key business
  applications,&rdquo; says <a href=
  "http://www.platform.com/company/leadership-team/leadership-team#">
  Peter Nichol</a>, general manager of the HPC Business Unit at
  Platform Computing. &ldquo;This survey reaffirms the
  benefits that private clouds offer&mdash;a more flexible and
  dynamic infrastructure with greater levels of self-service and
  enterprise application support.&rdquo;
</p>
<p>
  Most organizations surveyed are <a href=
  "http://www.it-analysis.com/business/change/content.php?cid=11883">
  experimenting with cloud computing</a>&mdash;and experimenting is
  the key word. Eighty-two percent don&rsquo;t foresee
  <a href=
  "http://sites.google.com/site/cloudcomputingwiki/Home/cloud-computing-vocabulary">
  cloud bursting</a> initiatives any time soon. This suggests an
  appreciation for private cloud management platforms that are
  independent of location and ownership, and can <a href=
  "http://briefingsdirectblog.blogspot.com/2010/02/open-group-seeks-to-spur-evolution-of.html">
  provide the needed security</a> in a world of strict regulations
  around transparency and privacy.
</p>
<p>
  <strong>Security is chief concern</strong><br />
  Forty-nine percent cite <a href=
  "http://www.it-analysis.com/business/compliance/content.php?cid=11863">
  security as a chief concern with cloud computing</a>. Another 31
  percent pointed to the <a href=
  "http://www.it-analysis.com/business/change/content.php?cid=11901">
  complexity of managing clouds</a>, while only 15 percent said
  cost was an issue. Indeed, security concerns are a force driving
  many IT execs toward private rather than public clouds.
  Forty-five percent of organizations considering establishing
  private clouds as they experiment with ways to improve
  efficiency, increase their resource pool and build a more
  flexible infrastructure.
</p>
<p>
  . . . The adoption of cloud computing should follow a sequence of
  evolutionary steps rather than an overnight revolution.
</p>
<p>
  There seems to be some naïveté over the cloud. Nearly
  three-quarters of those surveyed don&rsquo;t expect
  their IT organization infrastructure to change in the face of
  cloud computing. But that is not a realistic expectation. The
  move to cloud computing is an evolutionary one and IT
  organizations must themselves evolve to meet the demands of the
  organizations and their users. Ultimately, a willingness to
  evolve begins with an appreciation of the
  cloud&rsquo;s value.
</p>
<p>
  &ldquo;Cloud computing has provided the impetus for IT
  to make a much needed shift, but many in the industry are still
  struggling to understand the value of the
  cloud,&rdquo; says Randy Clark, chief marketing
  officer at Platform Computing. &ldquo;As organizations
  continue to experiment with cloud to move <a href=
  "http://www.it-analysis.com/business/change/content.php?cid=11864">
  toward better efficiency and cost-savings</a>, it is best to bear
  in mind that to ensure success, the adoption of cloud computing
  should follow a sequence of evolutionary steps rather than an
  overnight revolution.&rdquo;<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Thu, 04 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11955/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Database Activity Monitoring Part 3 - Other Common Attacks</title>
            <link>http://www.it-analysis.com/r/c/11973/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley"><img border="0" src="http://www.it-analysis.com/images/people/small/nigel_stanley.gif" width="40" height="50" alt="Nigel Stanley" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley">Nigel Stanley</a>, <em>Practice Leader -  IT Security</em>, Bloor Research<br/>Posted: 4th March 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  This article will explore how database activity monitoring deals
  with other types of data attacks.
</p>
<p>
  <strong>Temporary Accounts</strong><br />
  Temporary accounts have a perfectly legitimate part to play in
  any database system as they can provide flexibility for the DBA
  wanting to create short term access for contract workers or for
  managing some database activities. Unfortunately they are also a
  vector for hackers, especially if the administration account can
  be compromised and the temporary account assigned roles and
  privileges that could result in data being stolen.
</p>
<p>
  By setting up a temporary account a hacker can start to create a
  better level of anonymity and bury their true identity at the end
  of a long chain of other accounts designed to throw investigators
  off their path. A database activity monitoring solution will
  raise an alert if an unusual temporary account or set of accounts
  has been create that do not fit into the normal pattern of
  behaviour for an application.
</p>
<p>
  <strong>Sensitive Data</strong><br />
  Not all data in a database is sensitive. For example you may have
  a table that contains a list of the products you sell on your
  website, all of which is public. On the other hand you may have a
  table that contains customer discount rates, which is highly
  confidential and could seriously compromise your business
  relationships if it was made public. Then of course we have
  payroll and salary data, often deemed to be the most sensitive
  information and organisation keeps.
</p>
<p>
  During the setup phase for the database monitoring system the DBA
  would normally work alongside the security team and the business
  to categorise the data being held and determine what data is the
  most sensitive. It will then need to be decided what database
  actions are permitted on this data. For example it may be
  perfectly acceptable for a payroll clerk to SELECT data from the
  salary table for the monthly cheque run but it is completely
  unacceptable for them to be able to UPDATE the same data and give
  themselves a pay rise. Once finalised, the database activity
  monitoring tool will see what activities are being attempted
  against the various sensitive data sets and raise warnings if
  necessary.
</p>
<p>
  <strong>Out of Course Data Access</strong><br />
  Out of course data access is when a user attempts to access data
  by bypassing their usual client application. For example if an
  organisation has created a client server application that uses a
  front end Visual Basic screen to retrieve data they may decide to
  try and connect to the backend database using Microsoft Access or
  Excel. If the user was able to connect using a tool such as MS
  Access, the simplicity of the tool will enable most users to
  download huge amounts of data by pointing and clicking. The
  database activity monitoring tool can be configured to audit
  connections from clients other than the approved Visual Basic
  tool and raise an alert for any out of course connection
  attempts.
</p>
<p>
  <strong>Unusual Activity</strong><br />
  This is often a catchall for activities that fall outside the
  norm for a particular database. Typical unusual activities
  include users accessing more data than normalfor example
  selecting all the data from the customer table rather than just
  those for their sales region. It could be someone accessing the
  data out of hours, maybe at the weekend and maybe from home. What
  is unusual for one database may be usual for another, so this
  will need a higher degree of customisation and learning for the
  activity monitoring solution to prevent legitimate users getting
  annoyed, but it can be a powerful data protection tool.
</p>
<p>
  More obscure activities should also be tracked; for example users
  trying to start or stop services, trying to run extended stored
  procedures or meddling with database backups. Any of these could
  be legitimate but at least you will be alerted and will have the
  ability to investigate what is happening.
</p>
<p>
  <strong>Connection Pooling</strong><br />
  Connection pooling has been implemented by a number of vendors of
  enterprise software as a way of optimising the performance of a
  database. For example a system may only have one shared
  connection under a single database account that is used for
  updating customer data by all users. Of course the users don't
  know they are using this single accountthis is a process that
  happens underneath the covers of the application. From an
  information security perspective this presents us with a problem
  as it is more complicated to work out who the actual user was for
  a specific transaction if the connection was pooled. Some
  database activity monitoring products are able to see if
  connection pooling has been implemented and then track
  transactions back to the client application and discover who the
  actual user was for each discrete transaction, a feature which is
  very useful with such pooled connection implementations.
</p>
<p>
  The next article will cover compliance issues and the way in
  which a database activity monitoring solution can be
  architectured for best effect.
</p>

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            <author>Nigel Stanley, Bloor Research</author>
            <pubDate>Thu, 04 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11973/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>NetSuite's SP 100 Program: An Offer VARs Can't Refuse?</title>
            <link>http://www.it-analysis.com/r/c/11970/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15395/laurie_mccabe.php?ref=fd_ita_meta" title="View profile for Laurie McCabe"><img border="0" src="http://www.it-analysis.com/images/people/small/laurie_mccabe.gif" width="40" height="50" alt="Laurie McCabe" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15395/laurie_mccabe.php?ref=fd_ita_meta" title="View profile for Laurie McCabe">Laurie McCabe</a>, <em>Partner</em>, Hurwitz &amp; Associates<br/>Posted: 3rd March 2010<br/>Copyright Hurwitz &amp; Associates &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/2/hurwitz_associates.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/hurwitz_associates.gif" width="88" height="33" alt="Logo for Hurwitz &amp; Associates" /></a></td></tr></table></div>

<p>
  In a bold move to get traditional value-added resellers (VARs)
  off the SaaS fence, <a href=
  "http://www.netsuite.com/portal/press/releases/nlpr03-02-10.shtml">
  NetSuite announced its new Solution Provider (SP) 100
  Program</a>, which gives business application VARs 100% margin on
  the first year of license subscriptions they sell. The program
  requires a 2-year minimum license commitment from the customer
  and, after the first year, NetSuite pays VARs 10% margin on
  recurring annual license fees. Prior to this program, NetSuite
  had offered VARs 30% of annual license sales.
</p>
<p>
  NetSuite's SP 100 Program targets established mid-market and
  enterprise ERP and CRM VARs and consultants, including VARs
  selling Microsoft Dynamics, SAP, Sage, Epicor, Deltek, and
  others. The program is not exclusive&mdash;VARs can continue to
  sell their packaged business software offerings as well. NetSuite
  is also extending the program to its current solution provider
  partners, and it includes all other SP program perks, including
  sales and technical training, sales cycle assistance, and
  marketing support.
</p>
<p>
  <strong>Background</strong><br />
  Since the model got off the ground over 10 years ago, SaaS
  vendors have argued that SaaS can open the door for VARs to
  create a recurring revenue stream, and free them up from low
  margin IT service chores to focus on generating higher value
  business.
</p>
<p>
  But the case has evidently not been strong enough to entice the
  masses, for a few key reasons. First, the recurring revenue model
  is radically different to the conventional business applications
  model, where VARs earn a large upfront commission for selling a
  business solution, hardware and infrastructure software. Second,
  VARs have baulked at not being able to generate income from
  services necessary to deploy and maintain business applications
  on customer premises. Third, whether real or perceived, many VARs
  don't trust SaaS vendors. Deep down, they think that after they
  make the sale, SaaS vendors will take control of the account and
  soon disintermediate them entirely.
</p>
<p>
  <strong>Quick Take</strong><br />
  NetSuite's SP 100 Program supplies VARs with the big upfront
  payment that they are accustomed to. NetSuite's own side-by-side
  VAR revenue comparison to Microsoft Dynamics favors NetSuite of
  course, but VARs can try it and do their own math to see how it
  proves out without having to give up selling competitive packaged
  software. It's an opportunity to get up to speed on SaaS, the
  cloud and recurring revenue models and develop their business
  consulting skills.
</p>
<p>
  As important, it comes at a time when the SaaS model has proved
  its maturity and staying power. Many VARs have lost deals to a
  SaaS vendor, and many customers are trying to avoid big upfront
  capital outlays. While some VARs will remain skittish,
  distrustful, or even just lethargic about adding a SaaS solution
  to their business management portfolio, I think NetSuite's SP 100
  will be big wake-up call for many VARs.
</p>

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            <author>Laurie McCabe, Hurwitz and Associates</author>
            <pubDate>Wed, 03 Mar 2010 10:23:09 +0100</pubDate>
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        </item>
        <item>
            <title>Cloud Security Alliance research defines top threats and best paths to secure cloud computing</title>
            <link>http://www.it-analysis.com/r/c/11968/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 3rd March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  Security. It's one of the major issues that keeps cloud computing
  from working its way deeper and more quickly into the enterprise
  IT mainstream.
</p>
<p>
  But what are the <a href=
  "http://www.it-analysis.com/business/change/content.php?cid=11510">
  potential threats around using cloud services</a>? How can
  companies make sure business processes and data remain secured in
  the cloud? And how can CIOs accurately <a href=
  "http://www.it-analysis.com/business/change/content.php?cid=11468">
  assess the risks and benefits</a> of cloud adoption strategies?
</p>
<p>
  Hewlett-Packard (HP) and the Cloud Security Alliance (CSA) answer
  these and other questions in a new research report entitled,
  "<a href=
  "http://cloudsecurityalliance.org/topthreats/csathreats.v1.0.pdf">Top
  Threats to Cloud Computing Report</a>."
</p>
<p>
  The report, which was highlighted during the Cloud Security
  Summit at the RSA conference this week, taps the knowledge of
  information security experts at 29 enterprises, solutions
  providers and consulting firms that deal with demanding and
  complex cloud environments. [Disclosure: HP is a sponsor of
  BriefingsDirect podcasts.]
</p>
<p>
  <strong>Mastering next-gen IT</strong><br />
  As Cloud Security Alliance Founder Jim Reavis sees it, cloud
  services are the next generation of IT that enterprises must
  master&mdash;and it's imperative that companies <a href=
  "http://www.darkreading.com/securityservices/security/vulnerabilities/showArticle.jhtml?articleID=223101074&amp;subSection=Vulnerabilities+and+threats">
  understand and mitigate security threats</a> that accompany the
  cloud.
</p>
<p>
  "The objective of this report was to not only identify those
  threats which are most germane to IT organizations but also help
  organizations understand how to proactively protect themselves,"
  Reavis said. "This is the first deliverable in our cloud threat
  research initiative, which will feature regular updates to
  reflect participation from a greater number of experts and to
  keep pace with the dynamic nature of new threats."
</p>
<p>
  <strong>Cloud computing abuse</strong><br />
  The Top Threats to Cloud Computing Report shines a light on
  vulnerabilities that threaten to hinder cloud service offerings
  from reaching their full potential. HP and the Cloud Security
  Alliance warn companies to be <a href=
  "http://www.theatlantic.com/magazine/archive/2010/02/cyber-warriors/7917/">
  aware of the abuse and nefarious use of cloud computing</a>. The
  report specifically points to the <a href=
  "http://en.wikipedia.org/wiki/Zeus_botnet">Zeus botnet</a> and
  <a href=
  "http://www.symantec.com/business/security_response/attacksignatures/detail.jsp?asid=21651">
  InfoStealing Trojan horses</a> as a prime examples of malicious
  software that has compromised sensitive private resources in
  cloud environments.
</p>
<p>
  Cloud services are the next generation of IT that enterprises
  must master&mdash;and it's imperative that companies understand
  and mitigate security threats that accompany the cloud.
</p>
<p>
  Beyond malicious software, the report pegs sites that rely on
  multiple application programming interfaces (APIs) as typically
  representing the weakest security link. That's because one
  insecure API can impact a larger set of members using the
  evolving social Web, which presents data from disparate sources.
</p>
<p>
  Rounding out the list of common cloud threats covered in the
  report are malicious insiders, shared technology vulnerabilities,
  data loss and leakage and account/service and traffic hijacking.
</p>
<p>
  The RSA-debuted full report is <a href=
  "http://cloudsecurityalliance.org/topthreats/csathreats.v1.0.pdf">
  available</a> on the CSA Web site.<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Wed, 03 Mar 2010 07:00:00 +0100</pubDate>
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        </item>
        <item>
            <title>Enterprise performance management - the story continues...</title>
            <link>http://www.it-analysis.com/r/c/11969/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/96/clive_longbottom.php?ref=fd_ita_meta" title="View profile for Clive Longbottom"><img border="0" src="http://www.it-analysis.com/images/people/small/clive_longbottom.gif" width="40" height="50" alt="Clive Longbottom" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/96/clive_longbottom.php?ref=fd_ita_meta" title="View profile for Clive Longbottom">Clive Longbottom</a>, <em>Head of Research</em>, Quocirca<br/>Posted: 2nd March 2010<br/>Copyright Quocirca &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/20/quocirca.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/quocirca.gif" width="88" height="33" alt="Logo for Quocirca" /></a></td></tr></table></div>

<p>
  Quocirca has completed the second cycle of research and analysis
  for Oracle around enterprise performance management (EPM), and
  the headline results show a massive improvement across the six
  sub-indices and the overall EPM index. Surely, then, this is good
  news?
</p>
<p>
  Underneath the headline figures lay various findings that show
  that while awareness of how EPM can help an organisation has
  grown, existing technical systems are often ill-suited to meeting
  the business process requirements of an organisation, while the
  wish to invest in new systems has shrunk as recessionary budgets
  remain in force.
</p>
<p>
  Also, the findings show that while respondents understand the
  need for better processes in each area, there is still a lack of
  overall belief that these processes need to be linked to gain the
  maximum benefit from an EPM approach.
</p>
<p>
  The research looked at six different areas; stakeholder
  environment, market model, business model, business plan,
  business operations and business results. The stakeholder
  environment sub-index, which looks at how inputs from and the
  needs of customers, suppliers, shareholders and legal bodies were
  dealt with by those involved in the overall EPM financial
  processes of an organisation. As with the first cycle of the
  research (carried out in February 2009), this sub-index resulted
  in the lowest showing overall. Although the majority of
  respondents felt that they had consistent and repeatable
  processes in place to engage with stakeholders, far fewer felt
  that key stakeholders had a true and transparent view of the
  corporate strategy. Either the process of engagement is flawed,
  or the messages being passed through the process are poor -
  either way, this points to a lot of work needed to make the
  overall process workable.
</p>
<p>
  However, at the other end of the process, the business results
  sub-index resulted in the highest performance overall. It is
  therefore tempting to look at the results and think, Hang on - if
  all the processes leading up to the business results are
  sub-optimal, why is the business result itself so strong? Good
  point, but one that is best looked at against a real world
  vertical example.
</p>
<p>
  In the world of finance, we see that the business results up
  until 2007 were excellent: it seemed that the house of cards
  could continue to be built up and up without any issues. Then,
  sub-prime hit and the cards came tumbling down. Those
  institutions that were hardest hit suddenly realised that the
  processes that led up to the final results were flawed:
  stakeholders were not involved in key decision making, and
  strategies had not been well communicated. Chasms between various
  areas within the institutions themselves led to processes being
  broken as information was not treated transparently or
  consistently as it traversed from one part of the organisation to
  another. Internal risks were not evaluated properly, and
  employees were compensated more on immediate than on long-term
  results, leading to higher risk taking that was uncontrolled.
</p>
<p>
  In effect, Quocirca believes that the EPM research is still
  reflecting this. Many organisations are still profitable despite
  poor internal processes. If they were to look at how best to
  apply fully cohesive and coherent EPM processes, not only could
  savings be made across the board, but new opportunities could be
  opened up through greater flexibility, as could the capacity to
  play the key what ifs? around new product or service offerings.
  The good times of the early to mid 2000s allowed many process
  issues to remain hidden, whereas the past two years have rapidly
  uncovered major process failings.
</p>
<p>
  It is, as yet, not apparent as to whether the recession is over
  and that the world will now move back to mid-term growth. Many
  commentators believe that a second wave of recession will hit
  many countries. With effective EPM in place, an organisation will
  be far better placed to survive a second recession - and to do
  well once out the other side. Although full EPM will involve
  investment in new technology to underpin the processes, it will
  be money well spent.
</p>
<p>
  After all, what is the point in saving money and going out of
  business?<br />
  <br />
  The Quocirca report on the Oracle EPM index, <em>Enterprise
  Performance Management: Cycle II</em>, is available for free
  download <a href=
  "http://www.quocirca.com/reports/458/enterprise-performance-management-cycle-ii">
  here</a>.<br />
</p>

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            <author>Clive Longbottom, Quocirca</author>
            <pubDate>Tue, 02 Mar 2010 09:04:07 +0100</pubDate>
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        </item>
        <item>
            <title>Mutual embrace of SOA and cloud computing builds into productivity waltz across the IT landscape</title>
            <link>http://www.it-analysis.com/r/c/11904/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 2nd March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  The latest BriefingsDirect podcast discussion comes in
  conjunction with The Open Group&rsquo;s <a href=
  "http://theopengroup.org/seattle2010/">Enterprise Architecture
  Practitioners Conference</a> held earlier this month in Seattle.
</p>
<p>
  We assembled a panel to examine service oriented architecture
  (SOA) and cloud computing&mdash;the relationships, the
  inter-reliance and the realities. Three years ago, the IT
  transformation poster child was SOA, and now we're well into the
  hype curve around cloud computing, but has one actually given way
  to the other? Are they linear in their relationship, or perhaps
  mutually dependent in some ways, and to what degree?
</p>
<p>
  We&rsquo;ll explore now whether SOA has found new
  value and relevance as a foundation and perhaps catalyst for
  cloud computing, especially for so-called private clouds. And,
  we'll see how the emergence of SOA and cloud may be happening in
  different places inside of enterprises.
  Shouldn&rsquo;t one hand get to quickly know what the
  other is up to and perhaps even work together?
</p>
<p>
  Here with us now, however, to plumb the depths of how SOA and
  cloud computing do or don&rsquo;t come together, are
  <a href="http://www.it-analysis.com/xurl.php?cid=11904&amp;ref=fd_ita_meta&amp;url=http://www.soamag.com/contributors/bio-charding.php">Dr.
  Chris Harding</a>, director of the SOA Work Group at The Open
  Group; <a href="http://www.it-analysis.com/xurl.php?cid=11904&amp;ref=fd_ita_meta&amp;url=http://blogs.oracle.com/ea/">Stephen G.
  Bennett</a>, Senior Enterprise Architect at Oracle, and <a href=
  "http://en.wikipedia.org/wiki/Peter_Coffee">Peter Coffee</a>,
  Director of Platform Search for Salesforce.com. The discussion is
  moderated by Dana Gardner, principal analyst at Interarbor
  Solutions.
</p>
<p>
  Here are some excerpts:
</p>
<p>
  <strong>Harding:</strong> Five years ago, when we started getting
  into SOA, there was a huge amount of excitement and a great deal
  of buzz about it. Now, we can see that the hype cycle has run its
  course, but we're still seeing a great deal of technical interest
  in SOA and we're also seeing that companies are using it and are
  increasing their use of it. So, there is a steady uptake in the
  use of SOA, although the excitement about it has died down.
</p>
<p>
  It&rsquo;s very interesting that service orientation
  is very much a business concept, and SOA has been about the
  application of that business concept to the technology. Cloud
  computing, on the other hand, is very much a technical concept.
  It&rsquo;s about what you can do with technology over
  the Internet.
</p>
<p>
  It is a technical concept, but it has had a really big impact on
  the business structure. So you can see them as complementary. SOA
  has been the application of business principles into the
  technology. Cloud is a technical concept, which has had a huge
  impact on the business. So, yes, there probably are different
  parts of the organizations looking at cloud and looking at SOA,
  but there is a big dynamic that says they should be working
  together on both of them.
</p>
<p>
  <strong>Coffee:</strong> I've been covering SOA for a long time.
  I'd say the people who adopted SOA in the previous decade got
  considerable upside, but those who did not
  didn&rsquo;t really suffer any penalty for not doing
  so.
</p>
<p>
  In the situation we're in now, where the economics of cloud
  computing are becoming quite compelling, the downside of not
  having a SOA is becoming quite apparent. If you
  don&rsquo;t have a service environment, then your
  ability to extend your current assets and integrate them with
  cloud services is going to be somewhat hampered.
</p>
<p>
  So, people are realizing now that the wait-and-see option is more
  perilous than it used to be. This is accelerating the actual
  adoption of what we would call SOA, except
  that&rsquo;s no longer the label du jour.
</p>
<p>
  It seems to me that SOA very quickly became a label of products
  that vendors wanted to sell. So, you saw a lot of things like
  enterprise service bus (ESB) products and so on.
</p>
<p>
  It became dangerously easy to think that you were doing SOA, if
  you were buying the tools and failing to appreciate how much of a
  cultural and management achievement it was to get people to think
  of themselves not as owners of and the gatekeepers to an IT
  asset, but instead being publishers of and supporters of a
  service to other parts of the business.
</p>
<p>
  It&rsquo;s absolutely critical to understand that you
  can view SOA as simply a way of integrating the stuff you have,
  or you can move to the next level and start to think of it as the
  way you do your business. The way your business units interact
  with and support each other with the technology is just the
  enabler for that.
</p>
<p>
  The same is true of the cloud. It's possible to take the existing
  IT model of isolated applications, each with their own data
  stores, and replicate that model in the cloud with elastic
  scalability of capacity. That would be the level of the cloud
  industry that&rsquo;s typically called infrastructure
  as a service (IaaS).
</p>
<p>
  Or, it's possible to use the cloud as a much more interesting and
  fluid medium for interaction among much more granular and
  business-oriented services at the level that&rsquo;s
  traditionally been called in the industry either platform as a
  service (PaaS) or software as a service (SaaS). It depends on the
  level at which you choose to consume other
  people&rsquo;s application work, instead of doing new
  application development yourself.
</p>
<p>
  It&rsquo;s possible to do SOA without the cloud.
  It&rsquo;s possible to do better SOA with it. It is
  also possible to do an isolated silo-oriented architecture
  locally and also to do that in a cloud environment. Neither one
  necessarily implies or impels the other.
</p>
<p>
  <strong>Bennett:</strong> The majority of large enterprises today
  are doing SOA in one fashion or another at different levels of
  maturity, whether that&rsquo;s from the quite immature
  approach of seeing it as a pure integration play all the way up
  to seeing it more as a business agility kind of play.
</p>
<p>
  So, it's becoming a norm and, therefore, we
  don&rsquo;t need to keep hyping it or pushing it. We
  need to use the characteristics it offers with other supporting
  technology strategies such as cloud.
</p>
<p>
  I actually see recession as an opportunity within IT, because it
  gives you opportunity to reset thinking and reset IT's approach
  to actually delivering IT to the business.
</p>
<p>
  It's a combination of technologies that are finally ready for
  prime time, and an ecosystem that&rsquo;s ready to
  support those technologies well.
</p>
<p>
  <strong>Coffee:</strong> The economics of being able to have
  elastically scalable capacity to be able to handle peak loads
  without needing to own the peak capacity and wind up with very
  low utilization rates on your capacity are becoming so compelling
  that people are asking how they're going to take advantage of
  this opportunity of this cloud environment.
</p>
<p>
  It's a combination of technologies that are finally ready for
  prime time, and an ecosystem that&rsquo;s ready to
  support those technologies well&mdash;providers of services and
  providers of expert assistance in using those services.
</p>
<p>
  That&rsquo;s a very important enabling ware, when your
  major system integration firms begin fully to understand how they
  can incorporate cloud services into the portfolio of technologies
  that they make available to their customers. When you put that
  all together, the downside of not moving to an SOA becomes an
  embarrassing lack of ability to take advantages of these
  incredible economies.
</p>
<p>
  ... The combination of SOA, which makes your various business
  units able to cooperate more effectively, with cloud
  environments, which allow you to handle very "bursty" workloads
  and conduct very cost-effective pilot projects and scale the ones
  that work very rapidly, increase the ROI of IT spending.
</p>
<p>
  The IT budget, as a line item, is not conspicuously bigger. In
  fact, it may actually shrink, because the IT department now is a
  composer and integrator of stuff that may now be getting done
  with the operating budget by personnel, who are on the payroll as
  members of a business unit, instead of members of an IT
  organization.
</p>
<p>
  <strong>Bennett:</strong> What people are talking about is the
  opportunity to redirect costs to area such as business
  architecture, and business architecture is part of enterprise
  architecture (EA). That's not purely IT focused, but the wider
  concern&mdash;investing stuff like business capability maps to
  understand exactly where I should utilize SOA and cloud with my
  organization&mdash;is going to be key.
</p>
<p>
  This will, in turn, enable the consuming enterprises to
  concentrate on the things that they are particularly good at.
</p>
<p>
  <strong>Harding:</strong> That certainly must be one of the
  factors that will enable cloud computing to make enterprises more
  efficient&mdash;the elasticity and the take-up effect. It also
  has a major effect on the risk that an enterprise needs to take
  on. But, there is a bigger factor, which is meant to drive down
  cost, and that is competition.
</p>
<p>
  If you take service orientation and cloud in combination,
  you&rsquo;re seeing the ability of people to buy
  services from different suppliers, for those suppliers to
  compete, and for those suppliers to concentrate on the services
  that they are particularly good at. This will, in turn, enable
  the consuming enterprises to concentrate on the things that they
  are particularly good at.
</p>
<p>
  So, you don&rsquo;t need to dissipate your efforts on
  running an inefficient IT department, which is not your core
  business. You can outsource that, get a specialist to do it much
  better, and concentrate on what you're good at. That is the real
  dynamic that will improve things economically.
</p>
<p>
  Now, from an Open Group perspective, there is a danger that you
  may become locked into a particular supplier. Part of our role in
  promoting open systems is to push for the standards to be in
  place so that that doesn&rsquo;t happen. Provided we
  can prevent that locking, it&rsquo;s altogether a very
  healthy situation.
</p>
<p>
  <strong>Coffee:</strong> The granularity of this marketplace is
  quite surprising to many people who haven&rsquo;t
  looked at it closely. We see already people building
  applications, in which they have shopped the marketplace and
  found a cloud storage proposition from one provider, a cloud
  application development platform from another, social networking
  algorithms and facilities from yet a third provider and have
  built some really interesting strategic business solutions.
  It&rsquo;s quite startling to many people to realize
  what a supermarket of services has already come into being.
</p>
<p>
  <strong>Bennett:</strong> The combination of cloud and SOA
  obviously brings together kind of speed and modularity. Those
  basic principles are going to allow us to take evolutionary
  technologies and approaches and probably revolutionize the way
  that IT actually interacts with the business.
</p>
<p>
  So, in terms of IT being siloed&mdash;"please develop and look
  after this application"&mdash;it&rsquo;s going to be
  more a move toward collaboration of how we can actually deliver
  business solutions to the ever-changing business dynamics.
</p>
<p>
  <strong>Coffee:</strong> Finally, we have an environment in which
  connectivity and real-time linkage and integration of data and
  function instead of being costly, brittle, and time-consuming are
  now nearly free, very resilient, and can be done almost more
  quickly than they can be described.
</p>
<p>
  This means that people are going to be doing more challenging
  work and working more closely with business units instead of
  having their time consumed by arduous, necessary, but relatively
  low-value tests of infrastructure maintenance.
</p>
<p>
  So the ROI will rise. The relevance to the business of IT will
  increase. The sophistication of the skills of the person who does
  IT for a living will be greater 10 years from now than it was 10
  years ago or even today, but we&rsquo;ll all be pretty
  happy with the results.
</p>
<p>
  Listen to the <a href=
  "http://www.briefingsdirect.com/index.php?post_id=583800">podcast</a>.
  Find it on <a href=
  "http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=85270006&amp;s=143441">
  iTunes</a>. Read a <a href=
  "http://briefingsdirect.blogspot.com/2010/02/mutual-embrace-of-soa-and-cloud.html">
  full transcript</a> or <a href=
  "http://interarborsolutions.books.officelive.com/Documents/TOG-SOA-2-16-10.pdf">
  download</a> a copy.
</p>

<p>Useful Links:<ul><li><a href="http://www.it-analysis.com/form/comment.php?cid=11904&ref=fd_ita_meta">Post Comment</a> | <a href="http://www.it-analysis.com/r/c/11904/f/fd_ita_meta#comment">Read Comments</a> </li>
<li><a href="http://www.it-analysis.com/form/tell_a_friend.php?cid=11904&type=content&ref=fd_ita_meta">Send Page Referral</a></li>
<li><a href="http://www.it-analysis.com/form/private_message.php?cid=11904&ref=fd_ita_meta">Contact Dana Gardner (Private)</a></li><li>Social Bookmarks: <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11904&amp;title=Mutual+embrace+of+SOA+and+cloud+computing+builds+into+productivity+waltz+across+the+IT+landscape">Delicious</a> | <a href="http://digg.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11904&amp;title=Mutual+embrace+of+SOA+and+cloud+computing+builds+into+productivity+waltz+across+the+IT+landscape">Digg</a> | <a href="http://reddit.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11904&amp;title=Mutual+embrace+of+SOA+and+cloud+computing+builds+into+productivity+waltz+across+the+IT+landscape">Reddit</a> | <a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11904">Facebook</a> | <a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fbusiness%2Fchange%2Fcontent.php%3Fcid%3D11904&amp;title=Mutual+embrace+of+SOA+and+cloud+computing+builds+into+productivity+waltz+across+the+IT+landscape">StumbleUpon</a></li></ul>
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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Tue, 02 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11904/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>KM that works</title>
            <link>http://www.it-analysis.com/r/c/11967/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/16160/david_tebbutt.php?ref=fd_ita_meta" title="View profile for David Tebbutt"><img border="0" src="http://www.it-analysis.com/images/people/small/david_tebbutt.gif" width="40" height="50" alt="David Tebbutt" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/16160/david_tebbutt.php?ref=fd_ita_meta" title="View profile for David Tebbutt">David Tebbutt</a><br/>Posted: 1st March 2010<br/>Copyright  &copy; 2010</td></tr></table></div>

<p>
  As if IT directors don't have enough on their plates, they're
  being sucked in to all sorts of new areas. Every enterprise is,
  or soon will be, an online publisher. Many will transition from a
  hierarchical mentality to a more collaborative one. And, linked
  to these changes, they'll find themselves taking a renewed
  interest in a previously mocked concept: knowledge management.
</p>
<p>
  If you take these changes, together with another big
  one&mdash;pursuing a sustainability agenda&mdash;you can see that
  one bit of the business is slap bang in the middle of it all.
  Yes, the IT department. It will be expected to provide the
  underpinnings for all these initiatives, and more.
</p>
<p>
  If IT directors and the like are not already welded at the hip to
  the rest of the board, then they soon will be. Depending, of
  course, on their willingness to support several disruptions to
  traditional working practices all at once.
</p>
<p>
  It won't be easy, but plenty of people have gone before and have
  learnt many tough lessons. Many of them are on the speaker
  circuit, have written books or produced webinars. And, of course,
  if you're so minded, a wealth of signal is tucked away in the
  noise of the public social networks. Once you've found an expert
  or two that you resonate with, you will easily find your way into
  their communities.
</p>
<p>
  One such expert is Raj Datta, the Bangalore-based CKO of IT
  services company <a href=
  "http://www.mindtree.com/aboutus/fact_sheet.html" title=
  "About MindTree">MindTree</a>, a multinational company with &#36;269M
  turnover at the last count. He is a man who has lived and
  breathed the knowledge management dream and, in his company's
  eyes, this has led to much innovation (30 projects significantly
  impacted) and a provable 5 percent positive impact on
  profitability.
</p>
<p>
  He was in the UK last week for the <a href=
  "http://www.henley.reading.ac.uk/executiveeducation/excellence/cl-KM_Forum_10th_anniversary_conference.aspx"
  title="Henley KM Forum Conference">Henley KM Forum 10th
  anniversary conference</a>. The key themes this year were: 'The
  impact of social networking on knowledge sharing'; 'The journey
  to more knowledgeable decision making' and 'Knowledge enabled
  project management'.
</p>
<p>
  We met for lunch after the event and he shared a few insights.
  (If you want a deeper look at his story, see <a href=
  "http://www.iwr.co.uk/information-world-review/features/2243778/blow-mind-lessons-knowledge"
  title="MindTree article in Information World Review">this
  article</a> in Information World Review. If you do read it,
  please substitute 'spirituality' for 'religion'. Mea culpa.)
</p>
<p>
  He enjoyed his visit to the summit, especially when hearing what
  the academics have to say. They are largely free of commercial
  constraints, so boundaries can be pushed. Datta sees part of his
  job as picking out promising ideas and figuring out how to
  implement them inside his own strictly commercial organisation.
</p>
<p>
  He likes the idea of harmonising the 'real world' with the 'work
  world'. He tries to create a natural working habitat in which
  employees can connect freely, just as they do outside. This is
  done through both on-line and physical workspaces. But, for the
  moment at least, all the social networking is done within the
  organisation's own boundaries. In his eyes, this means that, "All
  the cross-connections are building capacity for the future." It
  may be old hat to you, but the thought is new to me.
</p>
<p>
  Rather than have all like-minded people working together,
  MindTree deliberately seeks diversity in its recruitment and in
  its creation of '<a href="http://www.it-analysis.com/xurl.php?cid=11967&amp;ref=fd_ita_meta&amp;url=http://www.wildstorming.com/" title=
  "Wildstorming described">wildstorming</a>' groups. In general the
  balance of sex, nationality and rural/urban backgrounds will be
  considered. In the wildstorming sessions, business, technical,
  product and functional specialisations might be mixed to consider
  the problem at hand. This approach to diversity is totally
  pragmatic, unlike the 'politically correct' version that we have
  over here.
</p>
<p>
  The company has resisted financial pressures to lay people off,
  because of the harm this would do to the secure family
  atmosphere. The staff are treasured as 'sensors' to the outside
  world as well as being valuable 'minds' in their own right.
</p>
<p>
  Soon, after two years of debate, the board will be ready to
  invite customers and suppliers to participate&mdash;even more
  sensors, even more intelligence in the network. If this move adds
  just one percent to profitability, then its cost will be paid for
  in one year.
</p>
<p>
  Datta points to Google and 3M as companies he admires. Someone at
  Henley suggested he add Finext to his list. They, like MindTree,
  are focused on satisfying employees and customers alike. And they
  give staff the elbow room they need to connect, experiment and
  innovate.
</p>
<p>
  This approach is much more achievable in 'consensus' cultures as
  opposed to the 'factory model' or 'command and control' business
  cultures. But, we are seeing companies shifting their attitudes.
  A blend of the two is the most likely outcome.
</p>
<p>
  For anyone thinking of making the sort of changes we've been
  talking about, Datta advises, "The best way to create change is
  for people not to know it's happening."
</p>
<p>
  An interesting challenge for you.
</p>
<p>
  Anyone out there care to share their experiences?
</p>
<p>
  <img src=
  "http://feeds.feedburner.com/~r/typepad/dytn/~4/H9T9-He2AQ0" alt=
  "H9T9-He2AQ0" width="1" height="1" />
</p>

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<li><a href="http://www.it-analysis.com/form/private_message.php?cid=11967&ref=fd_ita_meta">Contact David Tebbutt (Private)</a></li><li>Social Bookmarks: <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FTeblog%2F2010%2F3%2Fkm_that_works.html&amp;title=KM+that+works">Delicious</a> | <a href="http://digg.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FTeblog%2F2010%2F3%2Fkm_that_works.html&amp;title=KM+that+works">Digg</a> | <a href="http://reddit.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FTeblog%2F2010%2F3%2Fkm_that_works.html&amp;title=KM+that+works">Reddit</a> | <a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FTeblog%2F2010%2F3%2Fkm_that_works.html">Facebook</a> | <a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.it-analysis.com%2Fblogs%2FTeblog%2F2010%2F3%2Fkm_that_works.html&amp;title=KM+that+works">StumbleUpon</a></li></ul>
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            <author>David Tebbutt</author>
            <pubDate>Mon, 01 Mar 2010 07:12:56 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11967/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>HP rolls out data center services aimed at boosting IT ROI for global SMBs</title>
            <link>http://www.it-analysis.com/r/c/11966/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 1st March 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  In a move to tap into the small- to mid-sized business (SMB) data
  center market, Hewlett-Packard (HP) just rolled out a set of
  services aimed at helping smaller outfits drive the same IT
  efficiencies as larger enterprises.
</p>
<p>
  The portfolio is designed to improve efficiency and increase IT
  budget flexibility, while mitigating risks and maximizing return
  on investment (ROI) from existing IT skills and assets. The
  services also target dealing with rapid change and the
  simplifying of management of multi-vendor environments. HP also
  launched procurement options for custom integration operations
  and improvement services. [Disclosure: HP is a sponsor of
  BriefingsDirect podcasts.]
</p>
<p>
  &ldquo;Our new services are based on drivers that
  impact owners of small- to mid-sized data
  centers,&rdquo; said Ian Jagger, worldwide marketing
  manager of Infrastructure and Operations for
  HP&rsquo;s Technology Services Group.
  &ldquo;These services help our customers deal with the
  challenge of managing IT complexity and sprawl, space and
  infrastructure limitations, and limited IT budgets and
  staff.&rdquo;
</p>
<p>
  <strong>Improving operational efficiency</strong><br />
  Recognizing the SMB organizations' requirements around speed,
  efficiency and 24/7 resource accessibility with shared virtual IT
  services, HP is delivering four new services designed to help
  clients gain tighter environment-wide control and broader, deeper
  visibility into support-related functions.
</p>
<p>
  <a href=
  "http://h20330.www2.hp.com/services/w1/en/always-on/multivendor-overview.html">
  HP Multivendor Support Services</a> works to help clients
  increase service levels and reduce the complexity and costs of
  managing heterogeneous IT environments. By exercising global
  buying power among vendors and suppliers, HP said it can
  effectively lower the cost of support contracts.
</p>
<p>
  These services are entirely differentiated because only licensed
  engineers can deliver these services and HP&rsquo;s
  competitors don&rsquo;t have licensed engineers.
</p>
<p>
  &ldquo;We have been offering multi-vendor support
  solutions to our customers,&rdquo; says Dionne Morgan,
  worldwide solutions marketing manager for HP&rsquo;s
  Technology Services group. &ldquo;In addition to IBM
  and Dell servers, we also now support Sun servers and Sun Solaris
  10 for HP ProLiant servers. And for HP Integrity servers
  we&rsquo;re now supporting Novell, SUSE Linux and
  Microsoft Windows Server 2008.&rdquo;
</p>
<p>
  On the operational efficiency front, HP also announced <a href=
  "http://h18000.www1.hp.com/products/servers/management/insight-remote-support/overview.html">
  HP Insight Remote Support</a> to monitor a
  customer&rsquo;s environment around the clock and
  provide remote diagnostics, troubleshooting and a support
  solution. HP added support for VMware virtual environments.
  Meanwhile, <a href=
  "http://ftp.hp.com/pub/services/hardware/info/fl_ispe_104_59828636eee.pdf">
  HP Active Chat</a> offers real-time Web chat support for problem
  and the HP Data Center Training Symposium will move to help
  companies develop a custom training plan to increase the
  effectiveness of IT staff.
</p>
<p>
  <strong>Increasing computing capacity</strong><br />
  HP also announced value assessment services structured for data
  centers up to 5,000 square feet in size. The services work to
  help SMBs find ways to increase computing capacity and cut energy
  costs.
</p>
<p>
  The new services include Basic Capacity Analysis for Smaller
  Footprints Assessment, Infrastructure Condition and Capacity
  Analysis for Smaller Footprints Assessment, and Energy Efficiency
  Analysis for Smaller Footprints Assessment.
</p>
<p>
  &ldquo;These services are entirely differentiated
  because only licensed engineers can deliver these services and
  HP&rsquo;s competitors don&rsquo;t have
  licensed engineers,&rdquo; Jagger says.
  &ldquo;Our competitors have to partner with specialist
  companies to deliver these services. We&rsquo;re also
  restructuring these services to be sold by our channel
  partners.&rdquo;
</p>
<p>
  <strong>Offering flexible purchase options</strong><br />
  Finally, HP promises to make it easier for SMBs to procure value
  services that will help them better manage limited resources and
  drive business value from their technology infrastructure through
  <a href=
  "http://www.hp.com/hpinfo/newsroom/press/2010/100224xa.html">HP
  Units of Service</a> and <a href=
  "http://h20311.www2.hp.com/services/cache/618676-0-0-195-121.html">
  HP Proactive Select Services</a>.
</p>
<p>
  &ldquo;We&rsquo;ve taken the customized
  services available from our technical services portfolio and
  converted them into what we call Units of
  Service,&rdquo; Jagger says. &ldquo;A Unit
  of Service is a deliverable at a highly granular level. Any given
  custom service could be made up of multiple Units of
  Service.&rdquo;
</p>
<p>
  HP Proactive Select Services let clients move to a variable
  budget model, acquiring expert resources on-demand to address
  changing data center needs.
</p>
<p>
  HP Units of Service gives SMBs access to value services from HP
  through channel partners that aim to maximize ROI and set the
  stage for business growth. For example, SMBs can tap into HP
  custom data center consulting services such as relocation,
  integration, operations and improvement.
</p>
<p>
  HP Proactive Select Services let clients move to a variable
  budget model, acquiring expert resources on-demand to address
  changing data center needs. HP has included Server Firmware
  Update Installation Service, Technical Online Seminars, Virtual
  Tape Library Health Check and LeftHand SAN/iQ Update Service to
  its portfolio.
</p>
<p>
  &ldquo;With these services, companies can focus their
  IT staff on strategic IT investments that differentiate them in
  the marketplace,&rdquo; Jagger says.
  &ldquo;What you&rsquo;re seeing here is more
  and more services brought to customers at a value level through
  the channel that allows them to focus where they can drive the
  greatest ROI from staff.&rdquo;
</p>
<p>
  The SMB IT services and support market is ripe for efficiency and
  lower total costs. And the SMB arena is also a prime user for
  upcoming cloud and hybrid-sourced services. So now everything as
  a service can go anywhere.
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Mon, 01 Mar 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11966/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Citrix Online acquires Paglo, launches GoToManage</title>
            <link>http://www.it-analysis.com/r/c/11965/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 26th February 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  In a move to enter the burgeoning SaaS-based IT management
  market, Citrix Online announced its acquisition of Menlo Park,
  Calif.-based <a href=
  "http://briefingsdirectblog.blogspot.com/2009/07/paglo-saas-offering-provides-means-to.html">
  Paglo Labs</a> on Wednesday. The first fruits of the acquisition
  is an integrated web-based platform for monitoring, controlling
  and supporting IT infrastructure.
</p>
<p>
  Dubbed GoToManage, the new service lets Citrix Online tap into
  the growing demand for software-as-a-service (Saas)-based IT
  management, a market Forrester Research predicts will reach &#36;4
  billion in 2013. Citrix Online is positioning the latest addition
  to its online services portfolio as an affordable alternative to
  premise-based software. [Disclosure: Paglo is a sponsor of
  BriefingsDirect podcasts. Learn <a href=
  "http://briefingsdirectblog.blogspot.com/2009/08/it-and-log-search-as-saas-gains.html">
  more about Paglo</a>'s offerings and value.]
</p>
<p>
  I expect that as more enterprises experiment and adopt more
  mixed-hosted services&mdash;including cloud, SaaS, IaaS, and
  outsourced ecosystems solutions&mdash;that web-based management
  capabilities will become a requirement. In order to manage across
  boundaries, you need management reach that has mastered those
  boundaries. On-premises and traditional IT management is clearly
  not there yet.
</p>
<p>
  Elizabeth Cholawsky, vice president of Products and Services at
  Citrix Online, explains the reasoning behind the acquisition:
  &ldquo;Our customers increasingly tell us they are
  interested in adding IT management services to our remote support
  capabilities. With the growing acceptance of SaaS and the
  increasing use of IT services in small- and medium-sized
  businesses, we decided IT management reinforced our remote
  support strategy.&rdquo;
</p>
<p>
  <strong>The Paglo puzzle piece</strong><br />
  According to IDC, Citrix Online was the remote support market
  leader in 2008 with a 34.7 percent global share via its
  GoToAssist services. IDC also pegs Citrix Online as the third
  largest SaaS vendor in the world based on 2007 revenue, but
  Citrix Online needed Paglo-like log analysis technology in order
  to offer its customers the next puzzle piece in its full SaaS
  picture.
</p>
<p>
  Paglo has made a name for itself <a href=
  "http://www.paglo.com/product/log_management">providing
  SaaS-based IT search and management services</a>. In short, Paglo
  helps companies harness and analyze the information explosion
  coming from all their computer, server, network and log data.
  Paglo helps companies improve operating efficiencies, gain a
  clearer understanding of true IT costs and meet compliance
  requirements.
</p>
<p>
  Now, Paglo serves as the foundation for <a href=
  "http://paglo.com/">GoToManage.</a> GoToManage creates an IT
  "system of record" to give businesses with the ability to
  discover and identify all network devices, monitor critical
  servers and applications in real-time, manage network usage, and
  track configuration changes. Like other Citrix Online products,
  GoToManage can be accessed from anywhere, and
  doesn&rsquo;t require costly server infrastructure.
</p>
<p>
  <strong>A seamless transition?</strong><br />
  With GoToManage, Citrix Online is once again disrupting the
  traditional IT model. Brian de Haff, CEO of Paglo, expects a
  seamless integration for Paglo customers and <a href=
  "http://www.gotoassist.com/en_US/entry.tmpl">GoToAssist</a>
  customers that tap into the new service. With behind-the-scenes
  integration completed, customers can click on a link and
  instantly access GoToManage. De Haff also expects Paglo customers
  to adopt GoToAssist and use the two services in tandem.
</p>
<p>
  Bringing these technologies together is a terrific win for the
  customers of both companies.
</p>
<p>
  &ldquo;When we look across the Paglo customer base, the
  integration of monitoring with remote support is by far the
  number one requested feature that customers are asking
  for,&rdquo; de Haff says. &ldquo;So bringing
  these technologies together is a terrific win for the customers
  of both companies.&rdquo;
</p>
<p>
  Cholawsky declined to comment whether Citrix Online will make
  additional acquisitions to add to its portfolio, which also
  includes GoToMyPC, GoToMeeting, GoToAssist, GoToWebinar,
  GoToTraining and GoView. What she did say is that Citrix Online
  is witnessing a large growth spurt, which she expects to
  continue.
</p>
<p>
  &ldquo;We&rsquo;re constantly looking at
  partners and acquisitions,&rdquo; Cholawsky says.
  &ldquo;With the venture capital investments in smaller
  companies with great technologies over the past couple of years,
  acquisitions are a terrific way to grow our company. But whether
  we develop more organically or go out and partner closely or do
  more acquisitions, we&rsquo;ll be investing heavily in
  the SaaS market.&rdquo;
</p>
<p>
  Financial terms of the Paglo acquisition were not disclosed.
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Fri, 26 Feb 2010 07:05:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11965/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Database Activity Monitoring Part 2 - SQL Injection Attacks</title>
            <link>http://www.it-analysis.com/r/c/11961/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley"><img border="0" src="http://www.it-analysis.com/images/people/small/nigel_stanley.gif" width="40" height="50" alt="Nigel Stanley" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/12514/nigel_stanley.php?ref=fd_ita_meta" title="View profile for Nigel Stanley">Nigel Stanley</a>, <em>Practice Leader -  IT Security</em>, Bloor Research<br/>Posted: 26th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  If you think through the web sites you visit on a daily basis the
  chances are that you will need to login to verify who you are. In
  most cases your username would be stored in a relational database
  along with all the other registered users on that web site.
  Hopefully your password will be encrypted and not stored in plain
  text.
</p>
<p>
  Unfortunately there are gaping holes in the security of some web
  sites that are being aggressively exploited by a form of hacker
  attack called SQL Injection.
</p>
<p>
  Even more worrying is that this attack can be carried out against
  fully patched databases. It is not a problem with patches, more
  an issue with the way databases work and how a system has been
  designed.
</p>
<p>
  This attack can be made against any website page that contains
  data from a database including search pages, feedback forms and
  customer comment forms. The types of database being used to run
  web sites include products such as MySQL, SQL Server and Oracle
  and all of these can be vulnerable to attack. SQL injection is
  not only specific to SQL Server!
</p>
<p>
  In a typical database used to manage website logins a table will
  be used to store user's details. This would probably have at
  least two columnsone for the username and one for the password.
  The table would probably be called users or something very
  similar.
</p>
<p>
  When a user submits their details on the website the database
  will parse the username and password and convert it into a string
  of SQL to send to the database, so the database engine receives a
  line of SQL similar to this:
</p>
<p>
  SELECT * FROM users WHERE username = 'fredsmith' AND password =
  'userspassword'
</p>
<p>
  This is a pretty standard SQL statement and would look more or
  less the same whichever database you were using to store the
  user's data.
</p>
<p>
  Hackers are interested in SQL injection attacks as they can
  manipulate the database by sending it some duff data. Instead of
  giving a valid username they could type something like this:
</p>
<p>
  SELECT * FROM users WHERE username = ' ' ' AND password = ' '
</p>
<p>
  The hacker has supplied a single quote character as the username
  and a blank as the password. The database, being well behaved,
  would see this query and decide to create an error message. On
  seeing this error message the hacker will then start to dig
  around a bit more, as the error messages returned from the
  database will start to become increasingly more helpful, and
  start to point out the structure of the tables in the database.
  With some careful digging an experienced hacker could quite
  quickly compromise a vulnerable database.
</p>
<p>
  In the next case we can start to fool the database further by
  adding in other strings to the username. For example if we type
  in or email='345 as our username it will be resolved by the query
  parser as:
</p>
<p>
  SELECT * FROM users<br />
  WHERE username = ' ' or email='345&nbsp; ' AND password = ' '
</p>
<p>
  At this point the database may give an error if there is no such
  column in the users database as email. On the other hand it may
  not give an error message suggesting that there is a column
  called email after all. All we need to do then is type in an
  email address for a user. As most organisations have a standard
  email address structure it is very easy to get an employee name
  and then use that as your user name in the SQL injection attack.
</p>
<p>
  As you can see it is scarily easy to build up a picture of a
  database structure based on some simple fooling of the user login
  screen and some intelligent guesses as to the likely structure of
  a database.
</p>
<p>
  The good news is that it is possible to protect a database from
  SQL injection attacks.
</p>
<p>
  Common measures include filtering out single quotes, double
  quotes, slash, backslash, semi colon and extended characters from
  user input strings and cookie values and parameters from a URL.
  In addition numeric values can be converted into integers before
  passing to the database and extended stored procedures can be
  deleted.
</p>
<p>
  On the other hand a database activity monitoring solution will
  normally provide you with protection against web applications
  being manipulated. Once installed in a learning mode the database
  activity monitoring solution will start to understand what is
  "normal" activity for a specific application. This process of
  normalisation is where the intelligence of the system comes into
  play, especially as it needs to determine what is a normal
  parameterised query as opposed to one that has been submitted by
  a hacker - a process more involved than simply listing routine
  queries. Once up to speed the database activity monitoring
  application will then create an alert if unusual activity starts
  on the website, such as an attempted SQL Injection attack, and
  take appropriate action.
</p>
<p>
  Good system design is vital to prevent SQL Injection attacks, but
  combining this with a database activity monitoring solution you
  will be even more assured that the solution will be secure.
</p>
<p>
  The next article will cover other attacks that can be prevented
  using database activity monitoring.
</p>

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            <author>Nigel Stanley, Bloor Research</author>
            <pubDate>Fri, 26 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11961/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>DataFlux Data Management Platform</title>
            <link>http://www.it-analysis.com/r/c/11964/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard"><img border="0" src="http://www.it-analysis.com/images/people/small/philip_howard.gif" width="40" height="50" alt="Philip Howard" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard">Philip Howard</a>, <em>Research Director -  Data Management</em>, Bloor Research<br/>Posted: 26th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  Along with new releases from lots of data warehousing vendors,
  TDWI has also seen in the formal announcement of the DataFlux
  Data Management Platform which was previously known as the Unity
  project. As the codename suggests this sees the introduction of a
  unified data integration, data quality, master data management
  and data governance suite from DataFlux.
</p>
<p>
  A bit of history might be in order. Traditionally, DataFlux has
  been a data quality (cleanse, profile and so on) vendor. It then
  introduced MDM. However, data integration was a part of the SAS
  (DataFlux's parent company) platform and, while SAS did have a
  development project for data federation, it never really got to
  grips with this. So the task involved in creating the Platform
  was to bring ETL and data integration into the DataFlux
  environment, resurrect the previous data federation development
  and integrate all of this together with data quality and MDM, all
  as a part of a single platform. Needless to say this has been a
  long job.
</p>
<p>
  Indeed, DataFlux is to be commended on keeping to its development
  schedule. I first got a detailed briefing on Platform back last
  September and even then the announcement data was planned for
  this February. In fact the product has been in beta sites since
  November and it should be generally available during the second
  quarter.
</p>
<p>
  At the same time, the Platform makes a clearer distinction
  between SAS and DataFlux as to who sells what. Previously,
  infrastructure such as data integration software was marketed by
  SAS but this position was confusing since the sales force is
  primarily concerned with sales of analytic applications such as
  Customer Intelligence or, more broadly, the SAS platform as a
  BI/analytic suite. SAS sales people will still be selling data
  integration either when the data integration software is embedded
  within a solution such as Customer Intelligence or in conjunction
  with the SAS 9 platform as an enabling technology.
</p>
<p>
  This move towards being a data quality/integration/master data
  stack provider is an increasingly common story in this space.
  However, integration between the different elements of this stack
  is a big issue. Some major vendors are so far away from a
  coherent story about integration that they do not really merit
  the description of a stack supplier, even if they have all of the
  relevant components. So the fact that DataFlux now has a
  genuinely integrated suite should give it a significant advantage
  over its competitors.
</p>
<p>
  In so far as features are concerned some interesting capabilities
  include identity resolution, a business glossary, business
  process and event-driven integration, and a focus on business/IT
  collaboration. However, more detail will have to wait until
  nearer the general availability date.
</p>

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            <author>Philip Howard, Bloor Research</author>
            <pubDate>Fri, 26 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11964/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Five Steps to Effective SOA Governance</title>
            <link>http://www.it-analysis.com/r/c/11960/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/71/marcia_kaufman.php?ref=fd_ita_meta" title="View profile for Marcia Kaufman"><img border="0" src="http://www.it-analysis.com/images/people/small/marcia_kaufman.gif" width="40" height="50" alt="Marcia Kaufman" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/71/marcia_kaufman.php?ref=fd_ita_meta" title="View profile for Marcia Kaufman">Marcia Kaufman</a>, <em>Partner</em>, Hurwitz &amp; Associates<br/>Posted: 25th February 2010<br/>Copyright Hurwitz &amp; Associates &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/2/hurwitz_associates.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/hurwitz_associates.gif" width="88" height="33" alt="Logo for Hurwitz &amp; Associates" /></a></td></tr></table></div>

<p>
  I will be presenting a session titled "Five Steps to Effective
  SOA Governance" in BrightTALK's online SOA Governance Summit on
  Thursday, February 25. The summit includes five webcasts on
  different aspects of industry best practices for SOA Governance.
  This summit is sponsored in association with the <a href=
  "http://www.itgrcforum.com/" title=
  "forum for Governance, Risk and Compliance Strategists and Executives in the Corporate and Government sectors">
  ITGRC Forum</a>. Please join me for the live session by clicking
  on this <a href="http://www.it-analysis.com/xurl.php?cid=11960&amp;ref=fd_ita_meta&amp;url=http://www.brighttalk.com/webcasts/8441/attend"
  title=
  "Register for Five Steps to Effective SOA Governance">link</a> or
  check out the webcast online at <a href=
  "http://www.brighttalk.com/" title=
  "BrightTALK webcasts">BrightTALK</a> at a later date.
</p>
<p>
  While I was at the IBM Pulse2010 Conference for Integrated
  Service Management this week, I spoke with several IBM executives
  about governance issues. I've had SOA Governance on my mind
  because I was preparing for this webcast and found many
  opportunities at Pulse2010 to discuss governance as it relates to
  SOA, cloud, security, and business outcomes.
</p>
<p>
  While there are many layers of complexity around governance, here
  is one basic truth that we discussed. There are two types of
  governance that can impact your business. One is the governance
  you need to do to keep out of jail or at least out of trouble
  with government and industry regulators and the second is the
  governance you want to do to ensure that your company has the
  flexibility to grow and innovate. This is an important
  distinction. You can establish tightly regulated governance
  policies with a goal of passing your required audits, but without
  the right level of governance around business process issues you
  can't anticipate change and find opportunities in unexpected
  challenges.
</p>
<p>
  If you are hoping to obtain better business outcomes (and who
  isn't?) you will need to work hard at improving business and IT
  collaboration. Implementing a Service Oriented Architecture helps
  an organization to align IT with business goals and to succeed in
  rapidly changing business environments. In order for you to
  achieve these benefits of SOA, you will need to implement a
  governance model. SOA governance is critical for achieving
  business value from your SOA initiative by ensuring the
  reusability of business services.
</p>
<p>
  What is SOA Governance? It helps define a methodology for
  creating, managing, and safeguarding your movement to SOA. It
  also supports the management of business rules in a standardized
  way across the business.
</p>
<p>
  How do you create effective SOA Governance for your organization?
  It is important to fit your governance model to your SOA. You
  need to start small and grow.
</p>
<p>
  Here are five key steps to effective SOA Governance.
</p>
<ol>
  <li>Approach executive management with a justification for SOA
  governance.
  </li>
  <li>Create a comprehensive plan to create the right business
  services with executive support.
  </li>
  <li>Establish process for organizational change since managing
  change is as important as creating SOA services.
  </li>
  <li>Balance risk with oversight to find a proper balance for SOA
  governance.
  </li>
  <li>Plan for the lifecycle of business services.
  </li>
</ol>
<p>
  SOA Governance is all about finding the right balance for your
  organization. You need to create the right set of business
  services at the right level of granularity to support the
  business. If your services are too narrow and technically
  defined, then they may not have the right meaning for the
  business. In order to achieve business success with SOA, you need
  to implement a SOA governance model that ensures business service
  reuse and business value.
</p>

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            <author>Marcia Kaufman, Hurwitz and Associates</author>
            <pubDate>Thu, 25 Feb 2010 22:23:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11960/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>HP 'trims' SharePoint web doc management risks, builds advanced workflow tools</title>
            <link>http://www.it-analysis.com/r/c/11899/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 25th February 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  Today&rsquo;s enterprises are creating web-based
  content at breakneck speed. Much of this digital content becomes
  bona fide business records that demand document management with
  regulatory compliance and legal discovery demands in mind.
</p>
<p>
  That&rsquo;s why Hewlett-Packard (HP) recently rolled
  out a <a href=
  "http://h41112.www4.hp.com/promo/imhub/trim/index.html">web-based
  records management</a> solution specifically designed to help
  Microsoft SharePoint customers lower business risks. [Disclosure:
  HP is a sponsor of BriefingsDirect podcasts.)
</p>
<p>
  Dubbed <a href=
  "http://h71028.www7.hp.com/enterprise/w1/en/software/information-management-trim.html">
  HP Total Records Information Management</a> (TRIM) 7, the latest
  version of HP&rsquo;s advanced records management
  solution aims to help organizations transparently manage
  Microsoft SharePoint Server records&mdash;including documents and
  information stored on SharePoint Server blogs, wikis,
  discussions, forms, calendars and workflows&mdash;in a single
  environment.
</p>
<p>
  <strong>A Content 2.0 explosion</strong><br />
  As HP explains it, TRIM 7 opens the door for consolidation and
  simplified management of stored content in multiple formats.
  Using HP TRIM 7, organizations can capture, search and manage
  physical and electronic files with complete transparency.
</p>
<p>
  &ldquo;The explosion in Content 2.0 blogs, wikis and
  discussions creates new information management challenges for
  organizations trying to meet an escalating set of
  regulation,&rdquo; says Jonathan Martin, vice
  president and general manager of Information Management Solutions
  at HP. &ldquo;HP TRIM allows customers to marry records
  management best practices and governance with dynamic
  collaboration platforms such as SharePoint.&rdquo;
</p>
<p>
  <strong>An end-to-end solution</strong><br />
  HP TRIM 7 offers two modules to address the records management
  needs of SharePoint products and technologies: HP TRIM Records
  Management and HP TRIM Archiving.
</p>
<p>
  HP TRIM Records Management aims to improve business records
  management via transparent access to SharePoint Server content
  held in HP TRIM directly from the SharePoint Server workspace.
</p>
<p>
  The explosion in Content 2.0 blogs, wikis and discussions creates
  new information management challenges for organizations trying to
  meet an escalating set of regulations.
</p>
<p>
  Since the U.S. Department of Defense has awarded HP TRIM its
  5015.2 v3 certification, HP notes, organizations are assured the
  highest levels of records management control for enterprise
  content. HP has also made improvements that promise faster
  indexing and search capabilities, along with shorter response
  times for legal discovery, compliance requests and audits.<br />
</p>
<p>
  Closing the records management loop, HP TRIM Archiving works to
  help customers lower the risk of data loss while reclaiming
  storage and system resources from SharePoint Server. This module
  can either archive specific list objects in SharePoint Server or
  complete SharePoint Server sites. All this means organizations
  can take entire SharePoint Server sites offline without losing
  access to information.<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
            <pubDate>Thu, 25 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11899/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Netezza Advanced Analytics</title>
            <link>http://www.it-analysis.com/r/c/11963/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard"><img border="0" src="http://www.it-analysis.com/images/people/small/philip_howard.gif" width="40" height="50" alt="Philip Howard" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard">Philip Howard</a>, <em>Research Director -  Data Management</em>, Bloor Research<br/>Posted: 25th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  As usual at TDWI there are a series of announcements from major
  vendors. Not least of this year's releases has been the
  introduction of the Netezza TwinFin iClass, which follows on from
  last month's announcement of the Netezza Skimmer (a Skimboard is
  another sort of surfboard) as a low-end entry point to the
  Netezza range. However, the iClass (where i stands for insight)
  is a beast of a completely different stripe.
</p>
<p>
  The iClass is an appliance for what Netezza refers to as advanced
  analytics, which is a part of the general drive across the sector
  towards in-database analytics. The big advantage of in-database
  analytics is, of course, that you get much, much better
  performance. Instead of having to extract the data to an external
  application server for processing, the analytics can actually be
  performed in situ. It also means that the analytics are more
  accurate because you don't need to sample the data, which is
  necessary in conventional environments in order to maintain
  performance. It's what Netezza refers to as big data meets big
  math.
</p>
<p>
  So, what does the iClass actually provide? To begin with, it
  isn't just SAS scoring in the warehouse: it's much more
  comprehensive than that. So, there are two new APIs. One is an
  open language API that currently supports C/C++, Java, Python,
  Fortran and, most interestingly, R. It should be easy to add
  support for others should there be sufficient demand and there is
  an SDK so you can implement your own. The second API is an Open
  Framework API that supports MapReduce and Hadoop.
</p>
<p>
  And then there are massively parallel analytics engines that
  parallelise analytic operations including embarrassingly parallel
  algorithms for processes that lend themselves to parallelism,
  task parallelism (for model execution) and algorithms for not
  embarrassingly parallel processes that parallelise these as much
  as possible. Specifically, these engines support user defined
  extensions (functions, aggregates and table functions) where
  these are to be run within a process; analytic executables, which
  perform the same role but outside of a process, and nzMatrix.
  This last is a part of the out of the box analytics functions
  provided by Netezza, in this case specifically focused on linear
  algebra with support for the resolution of simultaneous linear
  equations, least squares, eigenvalues and singular value
  problems. If youre not a mathematician or statistician I won't
  bother to explain what these are but suffice it to say that they
  are important in certain complex analytic computations.
</p>
<p>
  You might think I've finished but I haven't. On top of all that
  the iClass also supports an R GUI and Eclipse as well, of course,
  as partner-based development environments.
</p>
<p>
  Which brings me on to my final point, which is that Netezza is
  neither getting into the analytic application business nor into
  the data mining business. Instead it is providing a foundation
  platform for its partners (like bis2 and Fuzzy Logix) to build
  analytic applications on. I think this makes a lot of sense:
  after all, there are far more potential partners with feet on the
  ground, providing greater coverage than Netezza could manage on
  its own.
</p>
<p>
  The bottom line is that this is a major step forward for Netezza,
  differentiating itself still further from the mass of competitors
  that have yet to implement any sort of in-database analytics. And
  even those that are doing so are in many cases only providing
  much more elementary out of the box capabilities.
</p>

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            <author>Philip Howard, Bloor Research</author>
            <pubDate>Thu, 25 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11963/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Print revival at HP as it builds strategic enterprise MPS and midmarket focus</title>
            <link>http://www.it-analysis.com/r/c/11959/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/12348/louella_fernandes.php?ref=fd_ita_meta" title="View profile for Louella Fernandes"><img border="0" src="http://www.it-analysis.com/images/people/small/louella_fernandes.gif" width="40" height="50" alt="Louella Fernandes" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/12348/louella_fernandes.php?ref=fd_ita_meta" title="View profile for Louella Fernandes">Louella Fernandes</a>, <em>Principal Analyst</em>, Quocirca<br/>Posted: 24th February 2010<br/>Copyright Quocirca &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/20/quocirca.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/quocirca.gif" width="88" height="33" alt="Logo for Quocirca" /></a></td></tr></table></div>

<p>
  Signs of a rebound in printer sales were evident from HP's latest
  Q1 2010 results which saw its imaging and printing business
  revenue grow by 4% year-on-year to &#36;6.2 billion. Total printer
  unit shipments grew 16%, the largest increase in three years,
  with consumer and commercial printer unit shipments growing 18%
  and 11%, respectively. What is most notable is the momentum HP
  has built in its managed print services (MPS) business, which
  enjoyed a continued growth in Europe.
</p>
<p>
  Quocirca estimates that 15% of enterprises in Europe have adopted
  some form of MPS to drive both financial cost savings and
  decrease environmental impact. In an increasingly commoditised
  market characterised by thin margins and falling prices,
  capitalising on long term, high value annuity business (through
  supplies and service) is key to the strategies of printer and
  copier companies.
</p>
<p>
  <strong>HP's continued momentum in enterprise MPS</strong><br />
  HP has streamlined its approach in the MPS market with the launch
  of its Managed Enterprise Solutions global business unit in
  September 2009, aimed at boosting new growth in its MPS business.
  It also announced a strategic alliance with Canon to deliver a
  wider portfolio of products to MPS customers, filling a gap in
  HP's existing portfolio. Across the globe, HP's MPS reach is
  wide&mdash;it now has more than 2500 customers worldwide across
  170 countries.
</p>
<p>
  In Europe, HP's direct MPS sales force targets 1800 enterprise
  accounts. HP estimates that 80% of these accounts are
  multi-country businesses. Its European MPS business performed
  well in Q1 2010: for example, SCHOTT AG that renewed its MPS
  contract with HP to include 1200 devices and the supply of
  service and supplies for 3 years. New signings include a &#36;100m
  printing deal with the Danish Ministry of Finance, and a deal to
  manage the Norwegian telco Telenor's distributed print
  environment over 30 sites.
</p>
<p>
  HP's competitive position in the MPS market has undoubtedly been
  enhanced by the EDS (now HP Enterprise Services) integration. A
  significant proportion of HP MPS deals are led by HP Enterprise
  Services account managers who provide HP with valuable depth of
  engagement with key customers.
</p>
<p>
  Additionally, HP's Printing PayBack guarantee has further helped
  it demonstrate its cost-savings commitments to potential
  customers. Under this scheme, any qualified enterprise that does
  not make the cost savings that HP projects for them, within 12
  months, can receive a cheque refunding the shortfall. Provence
  Health and Services in the US is one company which has adopted an
  HP MPS with the Printing PayBack Guarantee, with cost savings
  expectations between 30% and 35%.
</p>
<p>
  HP's MPS initiatives are clearly bearing fruit. Its modular
  service offerings, multi-region delivery capabilities and its
  strategic alliance with Canon position it well to offer a
  comprehensive MPS portfolio for enterprises.
</p>
<p>
  <strong>Capturing the midmarket opportunity with
  QuickPage</strong><br />
  Up to now, MPS has largely been the domain of larger enterprises,
  due to established direct MPS offerings from vendors such as HP,
  Lexmark, Ricoh and Xerox. However midsized businesses are also
  waking up to the MPS opportunity with the emergence of more
  channel driven MPS packages. These range from device-centric
  offerings, which are typically inclusive service contracts
  encompassing service and supplies to some packages including the
  leasing of devices and may also include support, depending on the
  capability of individual resellers.
</p>
<p>
  More often than not, the most successful resellers in this space
  have experience in selling copier or cost per page contracts. For
  resellers who do roll out an MPS, the opportunities are
  significant&mdash;providing ongoing annuity revenue streams and
  longer term customer relationships. One of HP's key strategies
  for 2010 is to build momentum in the midmarket through enhancing
  its contractual offerings. HP relies on its channel partners to
  develop their midmarket business, and is actively supporting
  resellers to move from a transcational to contractual sales
  process.
</p>
<p>
  Its current portfolio of contractual offerings, which includes
  Channel-led Pay-per-Usage program (CLPPU), Smart Printing Service
  (SPS) program and Pay-for-Print (PfP) program, will be completed
  by the launch of QuickPage. With its introduction, HP is
  providing resellers with a simple packaged service that includes
  hardware, supplies and support. QuickPage emulates packages from
  copier-centric vendors such as Xerox PagePack. However
  QuickPage's key difference is that it includes a lease rental
  agreement, giving customers the ability to combine hardware,
  consumables and maintenance costs into one monthly payment (based
  on expected print volumes).
</p>
<p>
  Quocirca believes that QuickPage fills a gap in HP's existing
  channel services porfolio by providing a simple packaged service
  backed by a portal infrastucture that manges reporting, service
  and support. Given HP's high pentration amongst IT resellers, who
  have little experience in selling printing contracts, the
  simplicty of selling and adminstering QuickPage will be
  fundamental to its success. For those customers who are uncertain
  about moving to a QuickPage contractual approach to purchasing
  printing, the benefits lie in predictable monthly expenses,
  reduced operational expenditure and less time on dealing with
  printer support issues.
</p>
<p>
  The market for MPS in the mid-market remains wide open with
  varied offerings from different manufacturers. For resellers who
  are embarking on the MPS journey, this often means investing in a
  disparate set of tools and infrastucture to manage different
  devices. Xerox has already addressed this through its hosted
  multivendor MPS for channel partners&mdash;Xerox Printing
  Services. While there will always be benefits from a
  device-centric service in a standardised environment, adding
  multvendor capababilties to future versions of QuickPage will
  enable HP to enhance the value proposition for resellers and
  customers alike.
</p>

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            <author>Louella Fernandes, Quocirca</author>
            <pubDate>Wed, 24 Feb 2010 09:00:00 +0100</pubDate>
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        </item>
        <item>
            <title>Electric Cloud updates software production offerings</title>
            <link>http://www.it-analysis.com/r/c/11898/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner"><img border="0" src="http://www.it-analysis.com/images/people/small/dana_gardner.gif" width="40" height="50" alt="Dana Gardner" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/15095/dana_gardner.php?ref=fd_ita_meta" title="View profile for Dana Gardner">Dana Gardner</a>, <em>Principal Analyst</em>, Interarbor Solutions<br/>Posted: 24th February 2010<br/>Copyright Interarbor Solutions &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8862/interarbor_solutions.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/interarbor_solutions.gif" width="88" height="33" alt="Logo for Interarbor Solutions" /></a></td></tr></table></div>

<p>
  <a href="http://www.it-analysis.com/xurl.php?cid=11898&amp;ref=fd_ita_meta&amp;url=http://www.electriccloud.com/">Electric Cloud</a> has
  accelerated the software production management field with
  <a href="http://www.it-analysis.com/xurl.php?cid=11898&amp;ref=fd_ita_meta&amp;url=http://www.sdtimes.com/link/34134">improvements</a> to
  two key products: <a href=
  "http://electriccloud.com/products/electricaccelerator.php">ElectricAccelerator</a>
  and <a href=
  "http://electriccloud.com/products/electriccommander.php">ElectricCommander
  3.5</a>.
</p>
<p>
  ElectricAccelerator boasts a new feature that provides parallel
  processing and <a href=
  "http://www.electric-cloud.com/products/sparkbuild.php">subbuild
  technology</a>. Dubbed "Electrify," the patented technology
  promises to speed development on private or public compute clouds
  by applying the benefits of parallelization to new development
  tools and tasks.
</p>
<p>
  With Electrify, developers can conduct parallel testing or data
  modeling on their desktop, in a private cloud or on a dedicated
  server. Meanwhile, the subbuild technology works to help
  developers avoid unnecessary or broken builds by identifying only
  the components required for the current project. [Disclosure:
  Electric Cloud is a sponsor of BriefingsDirect podcasts.]
</p>
<p>
  <strong>Removing production bottlenecks</strong><br />
  &ldquo;Our goal is to remove the bottlenecks in
  software production wherever they exist,&rdquo;
  explains Electric Cloud CEO <a href=
  "http://www.electric-cloud.com/company/management.php">Mike
  Maciag</a>. &ldquo;ElectricAccelerator speeds Make,
  NMAKE, Visual Studio, and Ant builds by 10&ndash;20x. With
  Electrify we are broadening the technology to enable these
  benefits for virtually any compute-intensive development
  task.&rdquo;
</p>
<p>
  Maciag offers the example of teams standardizing on tools like
  <a href="http://www.it-analysis.com/xurl.php?cid=11898&amp;ref=fd_ita_meta&amp;url=http://en.wikipedia.org/wiki/SCons">SCons</a>. With
  Electrify, he says, those teams can leverage the benefits of
  centralization to speed builds, reduce hardware costs and curb
  server sprawl. The technology also makes way for developers to
  support multiple configurations through
  ElectricAccelerator&rsquo;s virtualization
  capabilities. All this means more control for developers and
  fewer headaches for IT.
</p>
<p>
  <strong>Commanding the cloud</strong><br />
  Electric Cloud's ElectricCommander 3.5 offers a customizable and
  extensible version of its tool for automating and managing the
  build-test-deploy process in software development. Developers can
  customize ElectricCommander 3.5 to extract and display data from
  the defect tracker along with relevant build and test results.
  This lets build managers track the status of each fix and receive
  notification when QA has resolved the issue.
</p>
<p>
  ElectricCommander 3.5 also offers user interface (UI)
  customization that lets development teams or managers create a
  custom screen to create and execute a build or test request with
  the appropriate parameters.
</p>
<p>
  In other words, the UI is purpose-built for the
  developer&rsquo;s role or environment. The new version
  also automates and manages what Electric Cloud calls
  &ldquo;error-prone, manual pieces of the
  build-test-deploy process&rdquo; to make software
  production faster and more efficient.<br />
</p>
<p>
  BriefingsDirect contributor Jennifer LeClaire provided editorial
  assistance and research on this post. She can be reached at
  <a href=
  "http://www.linkedin.com/in/jleclaire">http://www.linkedin.com/in/jleclaire</a>
  and <a href=
  "http://www.jenniferleclaire.com/">http://www.jenniferleclaire.com</a>.
</p>

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            <author>Dana Gardner, Interarbor Solutions</author>
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            <title>Onwards and Upwards</title>
            <link>http://www.it-analysis.com/r/c/11902/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/14450/andy_hayler.php?ref=fd_ita_meta" title="View profile for Andy Hayler"><img border="0" src="http://www.it-analysis.com/images/people/small/andy_hayler.gif" width="40" height="50" alt="Andy Hayler" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/14450/andy_hayler.php?ref=fd_ita_meta" title="View profile for Andy Hayler">Andy Hayler</a>, <em>CEO</em>, The Information Difference<br/>Posted: 24th February 2010<br/>Copyright The Information Difference &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/8409/the_information_difference.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/the_information_difference.gif" width="88" height="33" alt="Logo for The Information Difference" /></a></td></tr></table></div>

<p>
  At TDWI in Las Vegas this week, Vertica announced version 4.0 of
  its Analytic Database columnar MPP technology. There are several
  main areas of improved functionality. First is a major revamp of
  the optimiser. As well as an improved cost model, this closes
  certain gaps, such as proper support for full outer joins. Next
  is significantly improved resource and workload management. In
  particular it is now possible to assign priorities to certain
  users or processes, and to assign run-time resources to processes
  (for example, to stop a large batch job hogging the system).
  There is also improved partition management, for example the
  ability to drop a partition while conducting a load.
</p>
<p>
  Another area of improvement is in support for analytic functions.
  Version 4.0 brings time-series analysis, moving average and
  cumulative functions, which are relevant to certain types of use
  cases, such as securities analysis. Vertica supports MapReduce,
  but not as an in-database function. There is also Unicode (UTF-8)
  support, which opens up the possibility for Vertica of selling
  into more international markets (at present its sales are around
  80% US and the rest in Europe, principally in the UK), for
  example Asian countries which require double-byte character
  support.
</p>
<p>
  Additionally this release brings dramatically improved
  performance on large deletes and updates, which have
  traditionally been the Achilles Heel of columnar approaches. It
  may seem as if this should hardly be an issue for data
  warehousing applications, which are essentially read-only, but in
  fact many real-life applications do require data to be updated
  regularly, even if they are not OLTP applications. Finally there
  are improvements to the user interface of both the automated
  database designer and the administration tool, bringing in better
  graphical representations of memory and CPU usage.
</p>
<p>
  Vertica continues to show strong commercial progress, with a
  doubling of its customer base in 2009, and over 120 commercial
  customers now using its technology. Customers include Verizon, JP
  Morgan, Experian and Sprint. This release demonstrates its
  continued investment in the core product, and its responsiveness
  to its customer feedback e.g. the incorporation of time series
  and moving averages, which are heavily used in the capital
  markets. Given the well-documented struggles of some data
  warehouse appliance vendors, it is encouraging to see Vertica
  continuing to grow rapidly. This also validates the columnar MPP
  approach to analytic applications as an alternative to
  traditional row-oriented MPP approaches.
</p>

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            <author>Andy Hayler, The Information Difference</author>
            <pubDate>Wed, 24 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11902/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Lotus Symphony 3 beta 2 available for testing</title>
            <link>http://www.it-analysis.com/r/c/11957/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/47/peter_abrahams.php?ref=fd_ita_meta" title="View profile for Peter Abrahams"><img border="0" src="http://www.it-analysis.com/images/people/small/peter_abrahams.gif" width="40" height="50" alt="Peter Abrahams" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/47/peter_abrahams.php?ref=fd_ita_meta" title="View profile for Peter Abrahams">Peter Abrahams</a>, <em>Practice Leader -  Accessibility and Usability</em>, Bloor Research<br/>Posted: 24th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  IBM Lotus recently announced the availability of the latest beta
  for Lotus Symphony and I have been trying it out for the last
  week. I have been very impressed by the new functions available.
</p>
<p>
  For those of you who are not aware, Lotus Symphony is a full
  function office product for creating documents, spreadsheets and
  presentations. It is available as a free download from the Lotus
  website.
</p>
<p>
  There are many new features and functions in the release and I
  would like to pick out just a few that caught my attention:
</p>
<ul>
  <li>There is a new property sidebar which is always visible and
  enables you to change text and paragraph properties; but, more
  importantly to me, it also allows you to see a list of styles so
  as you are creating a document it is just one click to add the
  correct style to a paragraph.
  </li>
  <li>There is also a navigator sidebar which gives you an
  immediate navigation to any heading, references, graphics, etc.
  Making it very easy to edit various parts of a large document.
  </li>
  <li>The PDF export has been significantly improved so that you
  can now specify if the document should be tagged (essential for
  accessible electronic documents), which initial view to show, how
  bookmarks are displayed, etc. An initial test of the PDF Export
  function shows that it creates a reasonable tagged PDF.
  </li>
</ul>
<p>
  There are several functions that are not available in this beta
  that will be available at GA. Support of Assisitive Technologies
  is the big one that I will report on when it is available.
</p>
<p>
  This is definitely worth a try if you have not been exposed to
  Symphony before.
</p>

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            <author>Peter Abrahams, Bloor Research</author>
            <pubDate>Wed, 24 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11957/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Aster Data 4.5</title>
            <link>http://www.it-analysis.com/r/c/11958/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard"><img border="0" src="http://www.it-analysis.com/images/people/small/philip_howard.gif" width="40" height="50" alt="Philip Howard" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard">Philip Howard</a>, <em>Research Director -  Data Management</em>, Bloor Research<br/>Posted: 24th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  Releases&nbsp;come thick and fast&nbsp;during TDWI. One of the
  more interesting announcements this week is Aster Data nCluster
  version 4.5.
</p>
<p>
  Aster Data's mission is to support what it calls big data
  analytics. It initially addressed this need through support for
  MapReduce combined with SQL (SQL-MR) and by enabling analytics be
  fully embedded with the MPP database. In this release the company
  has introduced an Eclipse-based visual development environment to
  make development of relevant functions and applications easier,
  and the IDE makes application push-down a single click function..
</p>
<p>
  Analytics are actually embedded in-database by means of a hybrid
  environment (introduced in version 4.0) in which, in effect, the
  company embedded an application server within the data warehouse.
  In other words all MapReduce functions are executed in this
  space, which is co-located with the database within the Aster
  platform and which makes use of shared memory. So you dont get
  the performance and accuracy overheads associated with
  traditional environments.
</p>
<p>
  Now, with this release, the company is focusing even further on
  in-database analytics. In particular, 4.5 includes the Aster Data
  Analytics Foundation, which provides common functions out of the
  box. These include time series and pattern analysis functions,
  (web) sessionisation, core statistics such as standard deviations
  and moving averages, and market basket analysis.
</p>
<p>
  Finally, the third major element in this release is the
  introduction of a new (expanded), very granular, management
  console for administrators. You really need to see this to
  appreciate it but there is a new query and processing management
  view, a query timeline graph, a physical and virtual node and
  partition map, a node overview diagram with detailed drill-down,
  amongst other new features.
</p>
<p>
  There is no doubt that Aster Data has done well since it entered
  the market, exhibiting substantial growth in 2009. However, its
  main claim to fame is its advanced support for MapReduce. As more
  and more companies add MapReduce capability to their offerings,
  how will this advantage stand up? There are two main aspects to
  this: cohabitation with SQL and the in-warehouse MapReduce
  application server (or equivalent). As far as we know there is no
  other company that offers both of these capabilities. And, while
  other companies support both SQL and MapReduce most of them don't
  have these integrated, and then there is the visual development
  environment introduced with this release, not to mention the
  pre-built analytics.
</p>
<p>
  Put all these things together and I think Aster Data remains
  ahead of its competition in its core market. Of course, there is
  the question of what that core market is. In other words, where
  is it that you really need MapReduce? This is more than a short
  article can answer but two examples would be calculations of
  moving averages for stock price analysis in capital markets and
  deep graph analysis in retail or telecommunications where you
  want to identify influencers. Both of these are difficult to
  program in SQL and while some vendors are taking the route of
  extending SQL with specific functions these will always be
  one-off solutions rather than generic ones. Thus the bottom line
  is that Aster Data is ahead of the market, in its chosen market,
  and looks likely to remain in that position for some time to
  come.
</p>

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            <author>Philip Howard, Bloor Research</author>
            <pubDate>Wed, 24 Feb 2010 07:00:00 +0100</pubDate>
            <guid>http://www.it-analysis.com/r/c/11958/f/fd_ita_meta</guid>
        </item>
        <item>
            <title>Vertica at TDWI</title>
            <link>http://www.it-analysis.com/r/c/11962/f/fd_ita_meta</link>
            <description><![CDATA[<div style="background-color: #efefef; border: 1px solid #cccccc; padding: 2px; margin: 0 0 10px 0;"><table style="font-size: 98%;" width="100%"><tr><td width="40"><a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard"><img border="0" src="http://www.it-analysis.com/images/people/small/philip_howard.gif" width="40" height="50" alt="Philip Howard" /></a></td><td valign="top" width="100%">By: <a href="http://www.it-analysis.com/about/author/48/philip_howard.php?ref=fd_ita_meta" title="View profile for Philip Howard">Philip Howard</a>, <em>Research Director -  Data Management</em>, Bloor Research<br/>Posted: 24th February 2010<br/>Copyright Bloor Research &copy; 2010</td><td><a href="http://www.it-analysis.com/about/company/1/bloor_research.php?ref=fd_ita_meta" title="View company profile"><img border="0" src="http://www.it-analysis.com/images/company/button/bloor_research.gif" width="88" height="33" alt="Logo for Bloor Research" /></a></td></tr></table></div>

<p>
  Vertica, along with various other companies, has made a major
  announcement at this week's TDWI, namely with respect to Vertica
  4.0. This is a major release by any measure with the product
  being in beta today and general availability scheduled for the
  second quarter.
</p>
<p>
  There are a number of major themes in this release, of which
  perhaps the most important is the workload management capability
  that is being introduced. This works in a similar manner to
  Teradata, in the sense that it is based on resource pools that
  are assigned to either users or types of tasks. The aim is to
  support any workload with any mix of query types and it will
  enable Vertica to go after enterprise data warehouse requirements
  where it could not previously compete.
</p>
<p>
  A second major feature is support for Unicode. Historically, the
  product was limited to English only and this, again, was a
  limiting factor, which has now been removed.
</p>
<p>
  Thirdly, Vertica has tackled one of the issues that the product
  formerly had, namely memory overflows. In order to make writing
  to disk more efficient, Vertica has what might be thought of as
  in-memory cache (actually a Write Optimised Store) into which
  data is loaded prior to it being committed to disk (the Read
  Optimised Store). However, a problem was that the memory could
  become full and cause queries to queue (or get rejected) before
  the software had got around to writing to disk. In this release
  this process is automated. You can still set your own parameters
  but if a potential overflow is detected then the software will
  override those settings to initiate writing to disk. In an
  associated development the company has also introduced a more
  efficient mechanism for processing deletes and updates in the
  storage layer.
</p>
<p>
  Fourth, Vertica has extended its SQL support to add new
  capabilities. For example, there is now a facility for
  calculating moving averages, something which is important in
  capital markets but is difficult to do in standard SQL (though it
  is relatively easy in MapReduce). There are also facilities to
  support time series, including gap filling (when no trade occurs
  within a time interval) and web sessionisation. There are also
  more general improvements to query capabilities. For instance,
  Vertica could not previously perform a full outer joinyou had to
  perform a left join and then a right join and combine the
  resultsbut now it can. Associated with all of this are
  improvements to the optimiser, not only to recognise all of these
  additional capabilities but also for its own sake. Thus the
  optimiser can perform re-segmentation on the fly, for example.
</p>
<p>
  As I said at the outset this is a big release. It adds
  significant new capabilities for both vertical markets and
  international markets, while also extending its breadth of
  capabilities. Given that the company's acquisition rate is
  currently around 15 to 20 new customers per quarter we would
  expect this to further ramp up.
</p>

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            <author>Philip Howard, Bloor Research</author>
            <pubDate>Wed, 24 Feb 2010 07:00:00 +0100</pubDate>
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