London 25/11/2013 – BSS, the outsourcing customer contact specialist, has launched an innovative website using responsive design and an advanced tagging system that also reflects their philosophy of putting the customer at the heart of everything they do.
The easy–to-navigate BSS website has been developed as a responsive design site to provide an optimal client experience. The homepage is fluid, with scrolling to reveal all elements of the BSS offering and can be viewed on desktops, tablets and smartphones, automatically adjusting to the screen width. Smartphone and tablet users can view topline information without having to navigate and wait for a new page to download, they simply scroll.
“The website demonstrates our technical capability, which is second-to-none at BSS Digital, and shows what we have done for some of our clients, including LV=”. Mark Cadbury, Head of Marketing.
An integral part of the website is the tagging system and search functionality, so that users can find exactly what they are interested in and then navigate accordingly. Rather than through a traditional navigation system, users search for content and articles that are closely related and relevant to them.
The website has been developed as the window for new BSS brand, which is all about being personal across their three integrated divisions: personal when taking customer calls for clients through their contact centres in Manchester, Leicester and Edinburgh – BSS Contact, personal when creating a digital experience through BSS Digital, and personalised when delivering direct mail, response and fulfilment through BSS Reach.
The heritage of BSS lies deep within communications. Originally working with the BBC in the 1970s, it has been creating bespoke communication services ever since. BSS puts its customers at the heart of its ideals, ensuring that customer needs are fully met – each and every time. This personal mission of BSS enables people to take action and improve the quality of their lives and society, through the provision and management of guidance, information and advice.
Today, BSS works with some of the country’s leading commercial, public sector and not-for-profit organisations. Clients include LV=, Kimberly-Clark Professional, Lex Autolease, The Home Office, Care UK and Mind. BSS has also helped deliver some of the country’s most iconic events such as Live Aid, Children In Need and Comic Relief.
“At BSS we recognise the individual needs of our customers and that communication lies at the heart of every organisation,” said Mark Cadbury, Head of Marketing at BSS. “Our new website and branding reflects BSS’s evolution and commitment to improving the quality of people’s lives through information and the quality of services we help deliver.”
Visit http://www.bss.org/ to find out more about the multichannel customer contact services BSS provides, also read the latest whitepapers and thought leadership articles at http://bss.org/whats-new.