Business Issues Channels Enterprise Services SME Technology
Module Header
Craig WentworthMWD Advisors
Craig Wentworth
16th April - Egnyte the blue touchpaper...
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - Managed Print Services: Are SMBs Ready?
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - The Managed Print Services (MPS) Opportunity for SMBs
Simon HollowayThe Holloway Angle
Simon Holloway
11th April - Intellinote - capture anything!
David NorfolkThe Norfolk Punt
David Norfolk
11th April - On the road to Morocco

News Release

Platform Approach to Customer Service could Deliver Benefits says Sunrise Software

Extended Service Desk provides ROI and business benefits where monolithic CRM systems largely failed
Released: 19th February 2014
Publisher: PR Artistry

Chessington, 19 February 2014 - UK-headquartered Service Management company Sunrise Software has today published a paper detailing how taking a platform approach to customer service can deliver the benefits previously promised by CRM systems. In the paper, drafted by Neil Penny, Product Director at Sunrise Software, he explains how using one system to manage all manner of operational and support processes can provide a myriad of business benefits.  The paper includes references to several award-winning Sunrise customers that have achieved major business growth by taking the platform approach.

Neil Penny comments; “Many organisations are now on their second or third generation of service management software and are looking to see what added value they can derive. Modern Service Desk platforms are capable of managing all manner of operational and support processes and it is a natural progression to roll out the system across departments. We are seeing a marked increase in the demand for this type of requirement reflected in the ITTs and RFPs we receive.”

The benefits of taking the platform approach are many and vary depending on the type of organisation, as discussed in the paper. However, there are several common themes, these include:

Economies of scale – one system means one license, one set of support infrastructure and just one system to learn for IT and users alike

Ease of management and support – as well as being easier to support there are fewer integration issues

Single version of the truth – data integrity is maintained as information is held once only

Visibility – subject to security controls and permissions, data can be viewed organisation-wide, rather than residing in numerous silos where it is difficult to access

Traceability – information stored in spreadsheets and circulated via email is often impossible to demonstrate provenance. Tracking the same data and process within a single platform ensures an audited history

Comprehensive reporting – organisation-wide reporting supports better more informed business decisions

Real-time displays - consolidated views of dashboards/wallboards can be supplied across the business

Consistency and efficiency – operations are streamlined, processes standardised, and the elimination of duplicate handling of data saves considerable time

Collaboration – staff are trained on the same system enabling closer collaboration between departments and operational units.

Neil Penny concludes: “Where monolithic Customer Relationship Management (CRM) systems largely failed, taking a platform approach to customer service delivers all of the benefits promised by CRM in a more manageable and cost effective package. For organisations looking to update their Service Desk or IT/Business Operations software, taking the platform approach where the system is rolled out across multiple departments makes a very compelling business case.”

For a copy of the article ‘A Platform Approach to Customer Service could Revolutionise your Business Operations’ please contact Andreina West, PR Artistry Limited, 01491 639500 or email:

For more information on Sunrise Software, its products, services and customers, please visit

Notes to Editors

About Sunrise Software
Established in 1994, Sunrise provides applications which underpin business processes across its customers’ organisations.   A privately held, UK based company, Sunrise has a highly successful track record in IT service management, customer service management and business process management with fully configured applications designed around best practice guidelines.

Available as either on-premise or Software as a Service (SaaS) Sostenuto, Sunrise’s flagship product is totally web-based which harnesses modern technology with inbuilt resilience. Sostenuto is a comprehensive software tool which offers a high degree of flexibility, allowing organisations to change or introduce new processes through simple configuration.

There are three different variants to address different business requirements:

  • Sostenuto ITSM available as ITSM2 and ITSM3 (ITIL2 or ITIL3 versions)
  • Sostenuto CSM, a non-ITIL tool for customer service departments.
  • Sostenuto BPM, which allows organisations to create their own applications
  • Sostenuto HR Case Management, for HR support

Many organisations use Sostenuto across the UK, with high profile users including Anglian Water, the NHS, Rugby Football Union, University of Greenwich, Muller Dairy and many more. 

For more information please visit:

Editors Contacts
Carly Nessmann
Marketing Manager
020 8391 9000

Andreina West
PR Artistry
01491 639500

Related Links:


Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761