SAS, the leader in business analytics, will continue to focus on exploiting opportunities in the information economy through its “power to know” brand. Peter Robertshaw, recently appointed marketing director for the UK & Ireland, will lead the marketing strategy to further enlighten and engage businesses on how SAS finds answers to their business problems
With big data providing the fuel for the information economy, and the technology now being available to process and analyse all this data, SAS is keen to highlight the other ingredients needed for the UK to take advantage of this opportunity and not risk falling behind other economies around the world. Analytics can provide solutions for businesses in multiple areas – whether it’s achieving a much deeper and more personal engagement with customers through digital marketing, or better understanding and monitoring of risk and fraud exposure so appropriate preventative measures can be taken.
As well as being able to provide the leading big data analytics solutions and industry knowledge, it is vital to have staff with the necessary expertise to harness value from data, and ensure there is a sufficient supply of graduates with the skills now being demanded by business.
Peter Robertshaw joins SAS after building his reputation at SAP in the early 2000s, being one of the core members of the management team as the business became the dominant ERP vendor in the UK. In his most recent role as global marketing director with Active Risk, he embraced digital marketing and social media as an integral part of the marketing campaigns for this risk management software company.
He will report to Mark Wilkinson, managing director for SAS UK & Ireland, who commented: "The information economy offers more and more businesses the chance to make use of the data available to them through analytics, especially with more accessible and easy-to-use solutions such as data visualisation technology and analytics-as-a-service offerings.”
“We are excited about getting the message out there, led by Peter, that now is the time for the UK economy to take advantage of this opportunity and make sure our businesses are given the power to know answers to key business questions, as well as understanding much more about their customers.”