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News Release

WhiteSmoke Launches First All-in-One Writing Solution for BlackBerry

WhiteSmoke for BlackBerry enables users to write English correctly on-the-go
Released: 17th November 2010
Publisher: NCSM

Delaware, November 17 2010 - WhiteSmoke (www.WhiteSmoke.com), the world leading English writing solutions provider, announced today the launch of WhiteSmoke for BlackBerry. The application is the first solution to correct grammar, style and spelling mistakes for BlackBerry email users.

There are 41 million BlackBerry users worldwide, 59% of whom check their email the second it arrives and over 40% of them check their emails no matter what situation they find themselves in. With the accessibility of emails being practically equal to that of the SMS, emails are considered today's primary form of communication. With more and more people checking their emails "on the go" and replying often in haste whilst typing on a small keypad, many people include the phrase "forgive the typos" in their email signature.

To answer this need, WhiteSmoke has launched WhiteSmoke for BlackBerry. Its main features include the most sophisticated grammar checker available today, which is based on unique NLP (Natural Language Processing) technology. The application also includes a style checker that offers alternative words and phrases for common stylistic errors as well as a contextual spell checker which distinguishes between thousands of commonly-confused words, like then~than, were~we're and lets~let's.

In contrast to other text editing software programs which are based on a pre-dictated list of grammar and spelling rules, WhiteSmoke products are based on patented artificial intelligence algorithms that perform both rule and statistical based analysis of real mistakes users actually make in real life.

"With people increasingly on the move and using BlackBerry's to send as well as receive email, we want to ensure that users can type and send emails with correct English", commented Hilla Ovil-Brenner, CEO of WhiteSmoke. "Our latest product is the first of its kind and will remove the fear of embarrassing email typos that is so prevalent amongst blackberry users." The product is available for download at http://www.whitesmoke.com/landing_flash/blackberry.html

About WhiteSmoke
WhiteSmoke is a world-leading company in the field of English writing technologies, with a focus on products that enhance and correct grammar, spelling, and writing style. WhiteSmoke products are based on natural language processing (NLP) technology, featuring unique and patented artificial intelligence algorithms for text analysis. As well as the Whitesmoke Writer, WhiteSmoke makes its technologies available through other channels, such as a browser-based text editor, and specialized OEM versions designed for integration with 3rd party service providers. WhiteSmoke have also launched WhiteSmoke for BlackBerry, an application to make sure that BlackBerry users can send emails without typos. Check yourself with one click -
http://www.whitesmoke.com/landing_flash/blackberry.html

Further Information

NCSM
Lazer Cohen
Account Executive
Tel: 972-2-5637527
Email: lazer@ncsm.co.il

Further information (external website)


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