Casewise, the leading international provider of Enterprise Business Architecture, Business Process Analysis and Business Process Management, has outlined its dedication to improved levels of customer satisfaction by appointing a new Head of Customer Care.
Mark Harris, who joins Casewise from banking giant American Express, will join the organisation as Head of Customer Care with the specific objective of improving attitudes towards customer care throughout the company.
Speaking of the appointment, Mark said: “In tough economic times, looking after customers is more important than ever. No business can prosper without the support of happy and well-looked after customers, so we’re making top quality customer care a priority for every member of the Casewise team.”
With a recent survey from Lee Resources (2010) suggesting that attracting a new customer costs five times as much as keeping an existing one, CEO Alexandre Wentzo is also aware of the business benefits this new investment in customer care will bring.
Alexandre said: “We as a company want to be known as an organisation which goes to the next level to please our customers. We don’t want to be a giant, faceless corporation – one of the main reasons Mark was appointed was to reintroduce regular, face-to-face contact between Casewise and our customers.
“We recognise that customers are at the heart of our business, so are taking active steps to ensure we are not guilty of having a reactive, passive relationship with them. We may be in the software industry, but we are also in the people industry – and it is imperative that we keep that at the forefront of our minds.”
Casewise provides software and consultancy solutions to improve Enterprise Business Architecture, Business Process Analysis and Management and Application Portfolio Management. With a team of passionate experts across the globe, Casewise delivers industry thought leadership that enables its clients to achieve stronger strategic planning, better decision making and improved business efficiencies.
For further information about Casewise and its international partnerships, please visit the website at http://www.casewise.com/