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News Release

Maximizer CRM 11 Entrepreneur Edition Released Across Europe, Middle East & Africa

Designed for entrepreneurs, start-ups, home offices and small businesses - for the price of an iPod
Released: 14th September 2010
Publisher: Maximizer Software

BRACKNELL, UK - 14 September, 2010 - Hard on the heels of the release of its Maximizer CRM 11 Team Edition, Maximizer Software - a leading provider of simple, accessible and affordable customer relationship management (CRM) systems - has launched a new version of its Maximizer CRM 11 Entrepreneur Edition.

As the name suggests, the new edition is designed specifically for entrepreneurial, start-up, small office and home office (SOHO) and small businesses - helping them to develop and proactively manage contacts and sales activities, ensuring improved close rates, raising productivity and building long-term, profitable relationships. It also helps users make the most of their time, increase sales and create satisfied customers.

Entrepreneur Edition is tailored for businesses with between one and five users and boasts extensive contact management facilities. With an online download price of 130, start-ups and small businesses can now enjoy all of the benefits of Maximizer's powerful CRM software - for the price of an iPod or a business lunch with a client.

Maximizer CRM 11 Entrepreneur Edition gives businesses a complete view of their customers and prospects through an easy-to-use and robust system - playing a valuable role in helping to win new business while growing revenue from existing customers.
Mike Richardson, managing director of Maximizer Software says: "Entrepreneur Edition is an excellent value for money CRM system that belies its price point and packs a serious punch. It is a cost-effective tool to help grow a sales pipeline from scratch - or to improve the sales performance of more established companies.
"Plus Maximizer is scalable so it can grow with the organisation. They can step up from the Entrepreneur Edition to the Team Edition, followed by the Group and then Enterprise Edition as business expands. So they can have a complete solution that incorporates contact and sales opportunity management, scheduling, reporting and document management. The system integrates with Microsoft Outlook, and users can save and track every interaction with clients and prospects - phone calls, emails, faxes - as well as set-up automatic reminders for the next series of meetings or calls to help ensure first-class client attention and care. And importantly, from Team Edition upwards, this can be done whether access is from the desktop or out in the field."
Maximizer CRM 11 Entrepreneur Edition comes with a new, intuitive ribbon style interface, packed with intelligent features and enhancements to make working productively easier than ever. Key features include:
Improved Account, time and task management
Advanced Sales opportunity management and forecasting
Seamless integration with Microsoft Outlook
Enhanced email integration for targeted, personalised and tailored messages
Strengthened information and organisation prioritisation with Conditional Colour Highlighting
On-the-fly reporting with easy data export to Excel
Integration with accounting software
For more information on the complete range of Maximizer CRM 11 products please visit www.max.co.uk or www.maximizer.co.eu.

# # #

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit: www.max.co.uk or www.maximizer.eu

Media Contact:
Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
mcarter@max.co.uk

Tony Martin or John Machin
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
tony.martin@portfoliocomms.com
john.machin@portfoliocomms.com

Date: 14 September 2010 Ref: 10-079

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