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News Release selects to improve online customer experience
Released: 28th March 2011
Publisher: ITPR

March 28th 2011:, the provider of online international address lookup software, has been selected by newly-launched to increase the current conversion rate of sales. Online visitors often leave checkout pages due to having insufficient time to complete the whole process, but with quick and easy address lookup software in place, via World Addresses Web, the checkout process time is hugely reduced.

Visitors to’s website now need only enter their postcodes rather than a full address when entering delivery details, thus saving up to 80% time on information entry, and encouraging them to click-thru to purchase. The international postcode lookup facility from has been selected to tie in with’s plans for expansion into global markets.

Launched in 2010, was founded by Grantley Clapham. Aiming to become the ‘perfect partner’ to his wife, Grantley created a booklet of 12 ‘tongue-in-cheek’ vouchers, pledging to improve his behaviour following years of forgotten birthdays and wedding anniversaries. Turning his relationship survival tactics into reality, Grantley enlisted the help of Mindvision Media, an agency which supplies bespoke and traditional promotional gifts, web development and print design, to produce the vouchers for commercial purposes.

Centring the business initiative on the customer, wanted to ensure that the checkout process could be completed as quickly, simply and accurately as possible. World Addresses Web aids this process, as the software enables customers to enter only their postcode rather than full address in the delivery and billing address section, reducing the time taken to complete the data entry and removing the risk of errors. Recommended by Mindvision Media and attracted by their competitive prices, World Addresses Web was selected by as its software of choice.

Grantley Clapham, Director of, comments, “The number of prospective customers who change their mind at the point of completing the transaction simply because the purchase process is too long-winded is shocking. You would therefore be foolish to ignore implementing simple solutions such as postcode lookup facilities, as anything that makes the checkout process easier to complete will ultimately have a positive effect on sales. Mindvision Media has extensive experience in the e-commerce industry, and having previously worked with for other organisations similar to us, they described them as ‘by far the best in their field’. This, coupled with their affordability and obvious experience in the industry, encouraged us to opt for World Addresses Web.”

World Addresses Web is an online international address lookup service from’s software outputs global addresses for automatic online address lookup in the Universal Postal Union (UPU) international “Standard 42” format. This makes delivery address information quick, easy and accurate for customers to locate, also reducing the chance of error, as spelling mistakes and typographical inaccuracies are eradicated with automated address lookup.

Currently targeting the vouchers at English-speaking countries, has so far subscribed to all the appropriate countries available on the international address database. As the voucher range expands to include vouchers in other languages, will expand its use of World Addresses Web to ensure customers can be reached anywhere in the world.

Grantley concludes, “Without the international online capability that provides us with in the purchasing and checkout processes, our ambitions for global reach would be entirely undermined. With World Addresses Web on hand however, we can ensure that wherever our business initiative takes us, we are entirely confident that international growth will be possible, and indeed easy to progress.”


About and World Addresses Web
World Addresses Web is an online international address lookup service from, a highly successful address management company that also developed a portfolio of products under the UK banner.

World Addresses Web outputs global addresses for automatic online address lookup in the Universal Postal Union (UPU) international “Standard 42” format. The Standard defines the correct format for each country’s address, approved by its postal operator.

World Addresses Web currently provides address information for the UK, US, France and Germany Spain, Czech Republic, Poland, Switzerland, Sweden, Chile, Republic of Ireland, Hong Kong, Denmark, Brazil, Argentia, Nigeria, Ecuador, Morocco and Turkey with additional countries being added on an ongoing basis.

World Addresses Web can be set up instantly, is updated automatically and charges are on a flexible basis for correct lookups only and are based upon various sizes of credit packs.

For further information, please contact:
Emma Gooderham
Tel: +44 (0) 1508 494 488
Fax: +44 (0) 1508 494 481

Rachael Myers
Tel: + 44 (0) 1932 578 800
Fax: + 44 (0) 1932 578 801

Related Links:


Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761