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News Release

Trovus Technology Shortlisted 3 times March 2011 for Prestigious Awards Recognising Tech Innovation
Released: 30th March 2011
Publisher: SM Marketing

London, UK - Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced that Network Products Guide, the US-based technology research and advisory guide, has named Trovus as a finalist in two categories for the 6th Annual 2011 Hot Companies and Best Products Awards.  In a separate Award, Trovus has also been selected as a finalist by UTalkMarketing in their UK Marketing Innovations Awards for ‘Best Innovation Technology 2011’.   It means that Trovus technology has been shortlisted three times during March 2011 for prestigious Awards which recognise exceptional technology innovation.

Trovus has been selected as finalists for the ‘2011 Hot Companies’ and ‘Best New IT (Software) Company’ categories in the Network Products Guide awards.  The industry and peer awards from Network Products Guide honour achievements and recognitions in every facet of the IT industry. Winners will be announced in Las Vegas on 10th May 2011.

UTalkMarketing, hosts of the Marketing Innovation Awards, state their aim is to bring together the industry to celebrate those excelling in marketing innovation. Award winners will be announced at the end of the Marketing Innovations EXPO event in London on the 7th April 2011.

Trovus are delighted to be shortlisted as finalists in the two prestigious awards:  these are major independent endorsements by the industry of the company’s ground-breaking web intelligence solutions.  

“It’s an honour to be named a finalist by both UTalkMarketing’s Marketing Innovations and Network Products Guide for these esteemed industry and peer awards,” said Trovus’s Co-Founder and Director, Caspar Craven. “This further validates our position as a company poised to successfully overcome the challenges organisations have in harnessing the power of web intelligence. We are showing companies how – with real web intelligence – they can generate leads, win business and develop better relationships with customers and prospects through insights that otherwise would not have been available to them.

Trovus are recognised market leaders in specialist web intelligence services, working closely with customers to develop new business by profiling B2B website visitors via IP addresses. “The company's web intelligence solutions have been proven to drive up prospect-to-client conversion rates, increase cross-selling rates to existing clients and easily identify and target new opportunities,” said Trovus’s Caspar Craven.

Trovus delivers specialist web intelligence services based on website technology that builds profiles of visiting organisations. They enable Business Development and Marketing professionals to identify opportunities that would otherwise have been missed. By building rich profiles of web visitors, they can act quickly on web intelligence to pinpoint opportunities to win more business.

- Ends  -

About Trovus
Trovus is a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations.  Through an innovative approach, Trovus combines web intelligence technology such as its Dashboard with Consultancy Services, working closely with customers to generate increasing value from online intelligence and to maximize ROI on sales and marketing investments.  In addition to the technology, Trovus provides outsourcing and managed services, working with organisations such as Eversheds, ING and WPP to turn web intelligence into actionable information for business development and marketing purposes. With partners such as InterAction, Microsoft Dynamics and dhc, Trovus specialises in helping B2B organisations who sell higher value products and services, ranging from SMEs to corporates. Customers include UK and overseas companies across a wide range of industries, such as technology, legal, telecommunications, marketing services, financial services and training, as well as professional services, property, digital agencies, media and publishing. A privately held company, Trovus is based in Vauxhall, London, UK. For more information, see Trovus is a trading name of White Label Intelligence Limited.  The company was founded in 2006; Trovus was launched in 2008.

For more information on the Networks Products Guide Awards visit

For further information on the Marketing Innovation Awards visit

Press Contacts
Trovus Press Office
Susan Morgan
Tel: +44 (0)118 946 3177,  Mob: +44 (0)7710 246248,  Email:

Caspar Craven, Co-Founder, Trovus,  White Label Intelligence Limited
Tel: +44 (0)845 450 6864

Further information (external website)

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Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761