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News Release

Simon Sinek, Andrew McAfee Headline Purpose-Driven Speaker Series

Series Aims to Help People Reach
Released: 6th June 2011
Publisher: Spreckley Partners


OpenText today it will host a speaker series featuring bestselling authors and thought leaders in digital technology, including Simon Sinek and MIT’s Andrew McAfee, focusing on how companies can become truly social and collaborative organisations.  

Called the Purpose-Driven Speaker Series, and set to kick off in July with a wealth of online resources at a just launched website, the series is inspired by the premise that people can reach higher and achieve more when they have a shared understanding and a common purpose.  Featured speakers include Simon Sinek, author of Start With Why, a bestselling business book subtitled “How Great Leaders Inspire Everyone to Take Action;” Andrew McAfee of the MIT Center for Digital Business and author of Enterprise 2.0: New Collaborative Tools for Your Organisation's Toughest Challenges; John Seely Brown author of the book A New Learning Culture and Independent Co-Chairman of the Deloitte Center for the Edge; and Michael Edson, Director of Web and New Media Strategy for the Smithsonian Institution.  

Each will host interactive sessions focusing on the various ways people and organisations can work together more effectively. The sessions will be captured on video and will be available online. While the sessions will be free, space will be limited and pre-registration is encouraged. Purpose-Driven Speaker Series dates and cities include:

·      Simon Sinek, July 11, New York City

·      Michael Edson, Sept. 21, Washington, D.C.

·      John Seely Brown, Oct. 18, San Francisco, Calif.

·      Andrew McAfee, Nov. 1, Boston, Mass.

 
“Companies looking to achieve a truly collaborative environment need to ensure that they – and every member of their organisation have a shared purpose. New technologies can make collaboration and connections within the organisation organic and highly effective, but only that sense of purpose can inspire people to truly engage,” said James Latham, Chief Marketing Officer at OpenText. “With this speaker series, we are applying our marketing resources in a way that we believe will bring real value to our customers and inspire them to achieve new levels of success.”

To support the speaker series and to provide a durable learning and educational resource, OpenText has launched a new website under the theme “Driven by Purpose. Powered by Teams” located at www.opentext.com/otsw . The site features a cross section of testimonials and thought-provoking articles, white papers, videos and podcasts along with community and social networking capabilities. Visitors will also be able to experience firsthand how OpenText Social Workplace can drive business transformation.

 
Enterprise 2.0 Conference

In addition to the speaker series, OpenText will be on the keynote stage at the Enterprise 2.0 Conference June 20-23, 2011 in Boston about ways companies can use social media to help them achieve their purpose.  
 
Featured in the keynote will be Tyler Knowlton, Chief Strategist on Digital Innovation for the Chief Trade Commissioner at the Department of Foreign Affairs and International Trade Canada (DFAIT). Tyler was one of the key people behind the creation of the Virtual G20 – a social collaboration application, based on OpenText solutions, that is helping the multi-lateral organisation prepare and negotiate matters of substance prior to their summit meetings.
 
OpenText’s James Latham will be a panelist in the conference session “The Vendor Landscape for HR Technology.” OpenText is also sponsoring three session tracks: Community Management, Mobile Enterprise and Business Leadership.

--ENDS--  


 

About OpenText
OpenText, a global ECM leader, helps organisations manage and gain the true value of their business content.  OpenText brings two decades of expertise supporting 100 million users in 114 countries.  Working with our customers and partners, we bring together leading Content Experts£ to help organisations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.  For more information, visit www.opentext.com .

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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein.  For additional information with respect to risks and other factors which could occur, see OpenText’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
 
Copyright © 2011 by OpenText Corporation. OPENTEXT and OPENTEXT SOCIAL WORKPLACE are trademarks or registered trademarks of OpenText Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

For further editorial information, please contact the OpenText press office:
Rob Jessel
Spreckley Partners Ltd
T. 020 7388 9988
E. jessel@spreckley.co.uk


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