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News Release

PROS Launches Cloud-Based Big Data Solution to Help Companies Drive Sales Growth
Released: 25th July 2013
Publisher: Goode Communications

Houston, July 25, 2013 – PROS® (NYSE: PRO), a big data software company, today announced PROS Step™, the company’s latest big data application innovation designed to help companies meet sales targets and outperform in their markets. Step provides mid-size companies with pricing and selling recommendations, powered by data science, in a cloud-based, self-service model that’s easy to set up and use. In just minutes, Step replaces days or months of manual processes for setting prices and identifying new opportunities, with data science and automation that can lead to immediate sales results, and help sales teams achieve their quotas more confidently.

Step is the latest addition to PROS portfolio of SaaS offerings for mid-size companies, complementing its PROS Quote2Win™ solution for deal quoting.  Step and Quote2Win are a part of PROS strategy for achieving long-term, sustainable growth in the market through innovation and product leadership.

Step and its patent-pending technology incorporate data science and advanced segmentation that allows companies to tailor their pricing and selling strategies to each customer’s unique buying preferences. Companies simply upload their spreadsheets, and Step quickly analyses the data to uncover the greatest revenue opportunities, arming sales with optimised price guidance to confidently win business.

“Step is another milestone in PROS long-standing history of innovation in big data science and technology,” said PROS Senior Vice President, Products, Oscar Moreno. “Companies that leverage real-time automated data science for better pricing and selling decisions can outperform their competitors with greater pricing accuracy, greater sales confidence and greater agility. We are pleased to extend these benefits to a broader market through a multi-tenant, cloud-based solution tailored to the needs of mid-size companies.”

“We're a world-class, global manufacturer of commercial laundry equipment, in operation since 1908, and we ship our products in every market and industry all over the globe," said Brian Stark, general manager of Alliance Laundry Systems' Ripon Service Parts Center. "We stock more than 20,000 parts, and we were looking for a system that provides not only a time savings in segmenting our inventory by part types, but also one that is easy-to-use for pricing and selling recommendations. We conducted extensive testing on PROS Step and found it met our requirements across the board. Step will help us speed the process of providing pricing information to our customers.” 

About PROS Step
PROS Step is an easy-to-use, easy-to-set-up cloud-based solution that helps companies of all sizes apply the power of science to their data to improve sales effectiveness through micro-segmentation and prescriptive pricing:  

  • Step brings the power and credibility of data science and automated prescriptive pricing to companies without large or sophisticated pricing and IT organisations. Companies can put it to work from the first day to surface new revenue opportunities.
  • In a matter of minutes – through the application of its powerful analytics – Step micro-segments customers by common buying preferences, and prescribes new pricing and selling strategies unique to each customer segment. Sales teams can stack rank their biggest opportunities and confidently focus on deals most likely to have the biggest impact on the business.  
  • PROS Step runs on the highly scalable, enterprise-grade Microsoft Windows Azure platform, which reduces large capital expenditures and lowers IT support requirements.  

“As the 2013 Microsoft Applications Development Partner of the Year, PROS continues to innovate on the Microsoft platform to create value for its customers,” said Dewey Forrester, senior director at Microsoft. “We are pleased that PROS is taking advantage of Windows Azure to serve a new and growing segment, which will benefit from deploying big data applications in the cloud.”

To learn more about PROS and PROS Step, visit the website at

About Alliance Laundry Systems, LLC
Based in Ripon, Wis., Alliance Laundry Systems LLC is a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries. Alliance Laundry offers a full line of washers and dryers with load capacities from 12 to 200 pounds for commercial and consumer use. The company’s products are sold under the well-known brand names Speed Queen®, UniMac®, Huebsch™, Cissell® and IPSO®.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimise sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has implemented more than 500 solutions in more than 55 countries. The PROS team comprises more than 700 professionals around the world. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organisations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with pricing and big data software and its current expectations of the benefits of pricing and big data software for organisations that implement and utilise such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organisation’s pricing needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results, demand for PROS new products from its customers, and customer adoption of those products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

Media Contacts:
Yvonne Donaldson


Mark Kember
Goode Communications for PROS

+44 (0)1491 873 323

Further Information

Goode Communications
Megan Gee
Junior Accounts Executive
Tel: +44 1491873323

Related Links:


Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761