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News Release

Empirix IntelliSight Instantly Transforms Big Data into Actionable Business Intelligence
Released: 17th September 2013
Publisher: Empirix

CCA Annual Convention, Las Vegas, NV. – Sept. 17, 2013 — Empirix today released a new analytics platform that turns terabytes of data into real-time intelligence for improving customer experience and performance management as well as strategic business decision making. Empirix IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with Big Data in mobile, telecom and enterprise-wide deployments.

Organizations can use Empirix IntelliSight to easily unlock insights from information-rich network feeds and efficiently enrich and correlate them with existing warehoused data for deeper insights. Empirix ’s unique application packages, algorithms and visualization options ensure that users anywhere in the company can quickly generate intelligence and fully explore the nuances behind those results.

“The vast amounts of data generated by communications networks are a valuable source to understand customer behavior and usage patterns. Empirix IntelliSight cuts through the noise and provides actionable intelligence by applying real time analytics, enabling CSPs to differentiate based on improved customer experience,” said Anil Rao, Analyst at Analysys Mason

Communication Service Providers (CSPs) face unprecedented challenges when it comes to Big Data. As networks have become more sophisticated and 4G services proliferate, the amount of apps and consequently data they generate is increasing daily. Customer bases and applications are expanding as mobile technology becomes more accessible. New requests, devices, and ideas are continuously being introduced and usage patterns seem to shift daily.

Large enterprises are contending with similar challenges as they attempt to integrate voice and video with the traditional client-server data applications. Also, the aggregation of information from multiple applications, networks, locations and departments is fundamental to a complete understanding of performance and business issues.

Companies urgently need intelligence to both stay ahead of performance issues and effectively navigate competitive landscapes. However, they have run into significant roadblocks when it comes to quickly and efficiently deriving meaning from so much disparate information. 

Until now, there has been a lack of solutions for quickly and efficiently deriving meaning from so much disparate information. Empirix IntelliSight is revolutionary, combining many advantages in a single platform:

  • Application Packages for out-of-the-box intelligence
    Empirix has expertly tailored analytic solutions to provide immediate insights on customer and client behaviors, OTT applications, network and app performance and latency, roaming, bandwidth utilization and more. Unlike a set of static reports, Empirix IntelliSight includes sophisticated dashboards, standard and programmable KQIs and KPIs, drill downs and more for deep understanding of complex business issues. More importantly, these packages include cutting edge data visualization options to ensure that key insights are easily accessible by users of all technical backgrounds.
  • Unique efficiencies for customer experience and performance management
    Empirix has designed specialized real-time dashboards, service correlations and workflows that maximize the productivity of every worker in the support/escalation chain (Tier1-Tier4) to ensure rapid diagnosis of issues anywhere in the network. The platform reduces “operational noise” with dynamic alarm thresholding and summaries for concentrating efforts on the problems impacting the most customers. Better yet, Empirix IntelliSight includes powerful analytics for predicting issues, enabling network managers to correct them before they can affect customers.

    Empirix IntelliSight has also designed sophisticated application, service and customer-centric models for operators and enterprises data-centers looking to implement Service Operations Centers.
  • Robust customization tools ensure flexibility without additional engineering costs
    Organizations need a Big Data solution able to evolve as business models and customer preferences change. Empirix IntelliSight contains a powerful interface for quickly defining new correlations, associations and service models from unstructured data sets. It also includes sleek Wizards for creating additional dashboards, workflows, drill downs and multi-dimensional KPIs that can be reused throughout the system.
  • Advanced data management capabilities eliminate the “rip and replace” delays
    Included in this release built-in integration with Empirix probes as well as an easy-to-use interface for importing data streams from third-party probes, applications, network elements, network managers, OSS/BSS and other sources.
  • Powerful processing eliminates the need to wait hours or days for answers
    Empirix IntelliSight is designed to manage terabytes of new data per day and analyze billions of data elements in seconds for real-time results. This platform provides richer results as analyses are done on granular data rather than aggregated statistics.

“Network operators as well as Enterprises combining UCM and data need big-picture intelligence about how customers interact with their networks,” said Tim Moynihan, vice president of marketing for Empirix. “Empirix IntelliSight is the next step in our evolution toward providing increasingly comprehensive analysis capabilities. It takes masses of unstructured data, organizes, enriches and presents it as intelligence comprehensible to decision makers who don’t have engineering backgrounds. It shows operators how well they are meeting evolving customer needs – and how to do it better and more profitably.”

Empirix IntelliSight is another key element of the Empirix System Architecture (ESA) that provides unique, scalable and custom-oriented solutions for every company that needs visibility and control over applications, networks, customers, and performances.

For images and additional information please visit http://www.empirix.com/solutions/products-services/intellisight-visualizations.aspx.

About Empirix:
Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. We help service providers, mobile operators, contact centers and businesses master complexities and optimize business processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through testing, monitoring, analytics and intelligence, Empirix helps companies around the world realize the full value of their technology investments. For further information, please visit www.empirix.com.

Empirix is a trademark of Empirix Inc. in the United States and other countries.


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Published by: IT Analysis Communications Ltd.
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