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News Release

Celebrus Technologies To Exhibit At Teradata Partners User Group Conference And Expo 2013
Released: 8th October 2013
Publisher: ITPR

Celebrus Technologies, provider of award winning, tagging-free multi-channel digital big data software and long-term partner of Teradata, will be exhibiting at the 2013 Teradata PARTNERS User Group Conference and Expo. The event will be held at the KBH Dallas Convention Centre, Dallas on October 20 to 24.

This year the event will provide attendees with an array of the latest information to unleash the power of data, showcasing innovation and
world class methodologies for data integration, big data analytics, operations, integrated marketing and management. Attendees can benefit from countless networking opportunities and interactive demos led by industry experts across a comprehensive selection of topics.

One of the benefits of Celebrus Technologies is that it enables organisations to have a comprehensive view of an individual’s behaviours across multiple digital channels owned by the brand. This very detailed data brings far greater visibility into how customers interact with organisations, for example the types of mobile devices they use and how their mobile behaviours vary from their non-mobile behaviours.  This depth of data about individuals enables digital marketers to target customers on a true 1-2-1 level with highly personalised messages, offers and campaigns specific to their individual interests, either via website personalisation or other data-driven marketing techniques.

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, “We are delighted to be participating at Teradata PARTNERS 2013, which provides a great platform to showcase our technology and demonstrate that Celebrus is committed to staying at the forefront of the data-driven marketing industry. As organisations increasingly look to collate multiple sources of data from a range of channels to deepen their customer analytics, build a complete single customer view and power 1-2-1 data-driven marketing, we are looking forward to using this opportunity to re-affirm our focus on the importance of having highly granular, real-time, omnichannel data.”

Hulls concludes, “With this year’s event focused upon the unleashing the power of data, it looks set to highlight interesting developments, opportunities, trends and ideas that are emerging within the industry. Our attendance at PARTNERS and the networking opportunities it presents will ensure that we will have our ear firmly to the ground in terms of hearing first hand developments, which will firmly keep us
as a market leader in the industry.”

The Teradata PARTNERS Conference will be offering world class presentations, conversations and learning opportunities. Thought leaders
and subject matter experts will be addressing the latest business and technical challenges, including data warehousing, business applications and big data analytics.

For more information about the 2013 Teradata PARTNERS User Group Conference & Expo please click here.


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