Technology Data Management
Business Issues Channels Enterprise Services SME Technology
Module Header
Craig WentworthMWD Advisors
Craig Wentworth
16th April - Egnyte the blue touchpaper...
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - Managed Print Services: Are SMBs Ready?
Louella FernandesLouella Fernandes
Louella Fernandes
11th April - The Managed Print Services (MPS) Opportunity for SMBs
Simon HollowayThe Holloway Angle
Simon Holloway
11th April - Intellinote - capture anything!
David NorfolkThe Norfolk Punt
David Norfolk
11th April - On the road to Morocco

News Release

Infor and SmartFocus Announce Partnership
Released: 29th January 2014
Publisher: SmartFocus

Infor, a leading provider of enterprise business application software serving more than 70,000 customers, and SmartFocus, a global leader in real-time, personalised marketing, today announced the global availability of Infor Epiphany with email marketing services from SmartFocus’ cloud marketing platform. This new partnership further empowers Infor’s customers to deliver targeted email marketing that drives revenue, loyalty, and satisfaction.

“Marketers need to deliver real-time personalised messages across their online channels at every stage of the customer lifecycle,” said Brad Wilson, chief executive officer of SmartFocus. “We’re proud to begin this partnership with Infor, and we look forward to working with them to deliver world-class cloud marketing services to their global customer base.”

The combination of Infor Epiphany’s proven enterprise campaign management capabilities with cloud email marketing services from SmartFocus enables marketing professionals to automate and manage the daily execution of their online email campaigns. Technologies such as Infor Epiphany Email Advisor allow marketers to dramatically increase success rates and deliver more dynamic and relevant offers to customers in real-time.

“Fast, scalable, and reliable email campaign execution continues to be a critical component of the digital marketing and CRM space,” said George Wright, senior vice president, Infor.  “Our partnership with SmartFocus further extends our Infor Digital Multi-channel Marketing suite and gives our customers tremendous flexibility in how they drive email marketing, improve click-through rates, and increase market share.”

Related Links:


Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761