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News Release

Miss Universe Heads to the Cloud with Reliam Hosting and CDN Service, Built on OnApp
Released: 13th June 2013
Publisher: RealWire

London, UK – June 13, 2013 – OnApp has announced that Reliam, a Los Angeles-based Internet Application Management and cloud computing specialist, is to host the Miss Universe Organization's website on the OnApp Cloud platform. Reliam will also use OnApp’s global CDN to ensure fast and reliable delivery of photos and other web content to over 100 million expected website visitors during the Miss Universe Organization’s competitions, beginning with Miss USA this Sunday, 16th June.

Reliam has hosted web applications for the Miss Universe Organization since 2005. Reliam’s services ensure that the Miss Universe Organization’s website delivers dynamic content for a large number of simultaneous users during Miss Universe events, and scales down as traffic subsides after the events. Last year, the Miss USA live event saw peaks of approximately 60,000 concurrent web sessions and 3Gbit of traffic per second.

“We specialize in managing high volume websites and other Internet applications, and we’ve been proud to serve the Miss Universe Organization over the last eight years,” said Nate Johnson, CEO of Reliam. “Miss USA and the other Miss Universe competitions have a very large following, and OnApp was the perfect platform for us to design and deliver the right hosting service for each event.”

“OnApp CDN gives us much more granular control over the locations used to distribute Miss Universe content to media outlets and fans of the event, too,” he added. “We can choose from more than 160 locations on demand, and with OnApp’s federated CDN model there’s a significant cost saving for our client.”

Reliam used OnApp Cloud to create a hybrid dedicated/virtualized hosting platform for the event, with load balanced instances for the core web application and content management system in one tier, a separate caching tier using Varnish servers, and a number of MySQL read slaves. Using OnApp’s auto-scaling and load balancing capabilities, each tier will automatically scale out to cope with traffic as the volume of website visitors increases. 

On choosing Reliam as the preferred managed hosting provider for the Miss Universe Organization, Paula M. Shugart, President of the Miss Universe Organization, said: "We found that the combination of Reliam's expertise and experience in hosting large scale media events, and their excellent customer service very attractive. We were impressed by Reliam's reliable infrastructure, and are confident that we won’t have to worry about scalability and performance during our upcoming telecasts."

Reliam has also deployed the Miss Universe website across OnApp CDN to ensure fast delivery of images and other web content for Miss Universe fans, and to reduce content delivery costs. Miss Universe web content will be distributed from 30 different Points of Presence, including Reliam’s own datacenters and capacity sourced from locations in OnApp’s federated CDN marketplace. OnApp CDN replaces a CDN service from EdgeCast used in previous years.

More information about the Miss Universe Organization, and photos and news about Miss Universe, Miss USA and Miss Teen USA contestants, is available at

Further Information

Samantha Sharp
Service Delivery Executive
Tel: +44 (0)1522 883640

Further information (external website)

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Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761